Halewood helps garden centres stay ahead of the latest drinks trends
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Eighth generation gin maker Johnny Neill (of Whitley Neill Gin) will tantalise the tastebuds of Glee visitors with a host of botanical cocktails at the Halewood International stand (17W54). From delicate gin cocktails to the latest trends in wines, ciders, beers and bottled water, the team will be on hand to guide garden centre owners and managers through upcoming consumer trends, equipping buyers with the insider knowledge to maximise margin and increase revenue.  Halewood will display 29 different products from their drinks collection, including Romanian and Spanish wine, Crabbie’s mulled wine, Eisberg alcohol free wine and Willow Water.
James Wright of Halewood International says understanding customer trends positions every cafe manager in the strongest position to increase revenue and maximise profit. “Our experienced team is available to talk you through the upcoming trends and unlock the potential of your drinks menu in 2015 and beyond.” Enter the competition: Halewood is giving every garden centre the chance to win a gin masterclass from Johnny Neill at their garden centre. An expert in his field, Johnny will offer insight into understanding and using botanicals to make the most of spirits. Use the event as a way to reward your loyal customers or encourage new ones. To enter, visit the stand and register your details, or drop off a business card.
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