Grass seed suppliers DLF Trifolium launched a new brand at Glee in a move designed to give retailers access to the most comprehensive selection of lawn seed solutions on the market.
Turfline®, with its four new lawn seed mixtures using unique blends of seed species, will target mass market sales.
Eco Lawn Seed is a low maintenance mixture with high resistance to wear and tear, as well as drought. It contains microclovers, which produce their own natural fertiliser to feed the grass and keep it looking healthy and green, while their deep roots reduce the need for watering. Eco Lawn Seed has been awarded the Waterwise mark due to its water saving properties.
Finest Lawn Seed is a superior mixture promising a neat and compact lawn. The low-growing and fine-leaved species minimise the opportunity for weed establishment.
Multi-Purpose Lawn Seed produces a quality appearance whilst also being hardwearing
Tough Lawn Seed is a quick-to-establish blend of perennial ryegrass and red fescue, providing good green cover
Eco Lawn will be available in sq.m. packs, whilst Finest, Multi-Purpose and Tough Lawn varieties will also be available in 42 sq.m. and 70 sq.m. packs.
DLF’s Spencer Goodall says Turfline® marks an exciting new chapter for DLF. “The brand is already extremely popular in Europe, and we hope to repeat this success in the UK market,” he told Glee Daily News. “ Sitting alongside our already market leading Johnsons Lawn Seed brand, Turfline® makes our world-leading science and technology accessible to all gardeners.
“But more than this, we believe that by adding Turfline® to our brand portfolio we will be able to strengthen the core value that drives our business – helping retailers to boost profits. By offering complementary brands with a range of price points retailers will be able to maximise lawn seed sales from across the board, whilst safe in the knowledge that they will always benefit from the world-leading heritage and expertise that goes into every box of our lawn seed, no matter what the brand.”
With fresh packaging and supporting point-of-sale, DLF Trifolium are aiming to make it easy for end-users to choose the right mixture for their lawn. QR codes on all new Turfline® packaging give smartphone users access to a video on how to establish and maintain a lawn.
