Gardman launch January sales in September...
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Gardman (5B30-C31) unveil their Big January Sales at Glee tomorrow (Sunday)... “January can be a poor month for garden centre sales,” said Duncan Ross, director of garden centre sales at Gardman. “There is little to entice people into garden centres in the New Year, with the gardening season yet to get under way and there being no major reason to buy gifts and other goodies. “Our January Sales offers will give retailers something extra to really drive up footfall – appealing products at great prices and as part of compelling promotions.” Gardman traditionally provides retailers with a range of sale products for the New Year. This year, they have developed January Sales as part of their ‘Stronger Off£rs’ initiative. One of five sales initiatives within the company’s new ‘Trust us to Deliver’ strategy, it provides retailers with a greater depth in the range of products available and a faster turnover. January Sales include 205 deals, some with up to 75% off, and more than 30 half-price offers.
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