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As ever the were products launched at Glee 2013 that are destined to become bestsellers, but how do you know just how big a bestseller they become and how much in-store promotion
New product Biostretch was launched in 15 garden centres as a trial and the response was so positive the makers decided to exhibit at Glee...and it paid off with the Green Award.
"Winning the award was fantastic," said Biostretch director Jim Weston. "We've had a busy time at Glee with some great feedback, like people wanting the product on bigger rolls that we currently produce."
Biostretch is an innovative, biodegradable twine that is truly eco-friendly. It offers a soft, stretchy yet strong garden tie that rots into the ground after two years outside. The judges said it is the ideal way of supporting a plant as it grows, and should have mass market appeal.
"We're all gardening enthusiasts at Biostretch," added Jim. "We came across this cotton-based fabric that is biodegrable and felt we could apply it to the gardening market.
"At Glee we've received orders from Greece, Germany, Italy and Spain as well as the UK. We are now looking for distributors for both the home market and overseas."
