Digital technologies are helping to de-mystify the cement products category for users of Lafarge cement products and giving garden centres new opportunities to profit from it.

Lafarge’s sales and marketing manager Mike Lomax (pictured) says the company’s new smartphone app has been downloaded 7,000 times and the company’s instructional new You Tube video has had 187,000 viewings. On top of that, the website, with its wealth of hints and tips on cement and aggregate usage in garden landscaping, has been well used in recent months. Then there's the addition of QR codes to packaging and promotional material –   already proving popular with users seeking more information from the website before they buy.

Spearheading their new products unveiled at Glee was cement in tub packaging, which brings new carry-home convenience to the category. Garden landscaping department buyers should also check out Lafarge’s waterproof plastic packaging, which enables cement to be displayed outside alongside the aggregates and paving materials.