In This Issue
Welcome to the Glee Daily News 2020 Omnibus Issue
Glee Gathering receives great feedback
Vital hub for the industry
Virtual show is a big hit with Evergreen Garden Care
Glee New Product Awards – hosted by GTN
Triple success for Zest at Glee Gathering
Primeur enjoys thriving event
Vegetable & Seed Growing Kit a winning idea for 2021
Pleydell Smithyman – 2020 and beyond
Time to weave Korbond into your range
#FloralFriday for Greenfingers celebrated at the end of Glee Gathering week
Catch up on demand
The e-commerce conundrum: Creating sustainable online operations
Protecting and Supporting Our Most Values Asset: Our People
Product Showcases
The Landscaping Showcase
The Outdoor Entertainment and Decoration Showcase
The Garden Care Showcase
Behind the Scenes: Traeger Grills Talk Tech and Customer Experience at Glee Gathering
Perennial: here to help people in horticulture create better futures
Making your website your best salesperson
10 top tips for landing a fantastic range
The Grow Your Own Awards 2020: The Winners
Show success for Primus with double award win
EKJU proves popular over Glee
View the extensive Fancy Flames collection
British Meadow: a new ‘RHS Gifts for Gardeners’ collection from Burgon & Ball
READYBLAZE - Safer Firewood for 2020 and beyond
Vitax launch new products, new sizes and packaging
Micro-Grow launch a new display design for microgreens self watering microgreens kits including refills and tools
Bulldog Tools – made from FSC sustainable sources
Grilling with a Traeger is so simple
Growing with Hygeia has never been easier
Southern Trident launches 100% natural peat free coir compost with plastic free packaging
Sipcam launches new products for 2021 under the pioneering ecofective range
Fordingbridge canopy sets off transformation at Hilliers Marlow garden centre
Top of the class performance from Empathy
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Welcome to the Glee Daily News 2020 Omnibus Issue

It's just over two months since we should have been gathering at the NEC for the Glee that couldn't take place this year because of the pandemic and how we are all missing meeting up! 

 

To fill the gap the Glee team brought you the Glee Gathering on-line and we brought you as many issues of Glee Daily News as possible.  Now, the GTN team have also produced a directory of all the products entered into the Glee New Product Awards...


It's now just over two months since we should have been gathering at the NEC for the Glee that couldn't take place this year because of the pandemic and how we are all missing meeting up!

 

To fill the gap the Glee team brought you the Glee Gathering on-line and we brought you as many issues of Glee Daily News as possible.  Now, due to popular demand we bring you an Omnibus Issue of all the stories covered in Glee Daily News 2020 plus links to all of the content created and "broadcast" on the Glee Gathering during Glee week.

 

To fill the gap even further the GTN team have produced a directory of all the products entered into the Glee New Product Awards for 2020.  You'll find details of the winning products in the stories in this Omnibus Issue and in the pages of GTN's October issue below.  Here is GTN's New Product Directory for 2021, published in the November issue of GTN:

 

GTN's New Product Directory for 2021 featuring all products entered in the Glee New Product Awards 2021

 

GTN's October issue: The Glee New Product Award Winners

Let's hope the pandemic is under control by next summer so that we can all meet up at the NEC for Glee 2021.  See you there!

Glee Gathering receives great feedback

We caught up with Glee Event Director, Matt Mein (pictured above left with GTN's Trevor Pfeiffer) to discuss the first edition of Glee Gathering and what to expect from Glee in 2021...


Hyve Group, the company behind Glee, launched Glee Gathering this September, a digital forum intended to allow the gardening and pet industry to do business despite Covid-19 travel restrictions.

 

The event welcomed a worldwide audience to eight hours of exclusive content running over two days, a virtual showroom, product showcase hours, industry awards and a virtual platform for buyers and suppliers to connect, chat and undertake video meetings throughout the week. 

 

 

We caught up with Glee Event Director, Matt Mein (pictured above left with GTN's Trevor Pfeiffer) to discuss the first edition of Glee Gathering and what to expect from Glee in 2021. 

 

How was Glee Gathering? How did buyers and brands react to the new format?  

The feedback has been great. We brought the industry together virtually and it responded well to a new format that was put together in just over two months.  I am really pleased we could create a gathering on the original timeline of when Glee 2020 should have been.  Glee Gathering has been a great learning curve for us all, with the matchmaking platform and two packed days of content, it made for a really engaging two days.

 

What was your highlight?  

My personal favourite was the Glee New Product Awards. Normally I don’t get the opportunity to see the shortlisted brands present their two-minute pitch to the panel of judges as I am busy onsite at Glee. There were some really good pitches and to have so many companies pitching created a really lively few hours – well done to all that took part.

 

Will you continue to provide this digital format once physical fairs are up and running again? If yes, what will you change from lessons you’ve learnt this time around?  

This whole situation has really made us think more about the engagement we have with the garden and pet industries and not just have one route to engage. We will look to continue to develop our omnichannel offering, where other webinars or showcases can be created throughout the year.

 

How are you already preparing for your physical 2021 show? What can we expect from Glee 2021 or is it too early to say? 

We have been making some great inroads and are planning to bring the industry back together in a safe environment. We are looking forward to enabling retailers and brands to come together in a face to face setting, where all the senses can be engaged. Garden retailing has benefited from more of the UK population engaging with gardening since lockdown began and we can really learn from how the industry has adapted and how it has attracted over 1 million new consumers.

 
Vital hub for the industry

Glee went digital on September 15-16 2020 with the launch of its very first virtual forum. Created in response to visitor and exhibitor demand, Glee Gathering was designed to bring our industry together, even when we were physically apart...


 

Glee went digital on September 15-16 2020 with the launch of its very first virtual forum. Created in response to visitor and exhibitor demand, Glee Gathering was designed to bring our industry together, even when we were physically apart. 

 

With community ever at the heart of what we do, Glee Gathering provided a hub for the industry, bringing together the key elements of what makes Glee one of the UK’s most important retail trade shows. The innovative virtual forum brought registrants key industry insights, essential networking opportunities and a first-hand look at the latest products, trends and collections. 

 

Networking is one of the most important elements of Glee, so Glee Gathering’s virtual meeting’s system proved key for buyers and brands alike. Providing instant access to contacts involved in Glee Gathering, the platform allowed attendees to connect with one another and chat online, as well as providing an instant discovery platform allowing buyers and suppliers to arrange and participate in one-to-one video meetings directly on the platform for the duration of the event. 

 

Hosting an exclusive content programme, Glee Gathering provided access to of-the-minute industry intel, trend insights, peer-to-peer panel sessions, and more. Among the speaker line-up were Helen Waddington from Perennial, Lynsey Swales from Social B, Trevor Pfeiffer from Garden Trade News and a host of other experts from across the horticultural and retail industries. 

 

Glee Gathering also hosted an impressive array of brands from across the garden care, landscaping, hospitality, plants, outdoor entertainment and home sectors. Dedicated Virtual Showrooms provided buyers with an easy and accessible way to discover new brands and see what their current partners have to offer. 

 

The Glee Gathering Product Showcase sessions gave brands even more opportunity to communicate with prospective customers, taking buyers through their latest collections. The Product Showcase offered exhibitors the chance to submit a 5-minute video to be shown to buyers during a sector-specific time slot. Sector categories will include: Garden Centres; Outdoor Entertainment and Decoration; Landscaping; Home and Gift; and Pets. 

 

Last but not least, we couldn’t forget the exciting New Product Awards. The “Pitch It” sessions offered brands the opportunity to pitch their latest product to a panel of expert judges, whilst visitors were able to watch the pitches live and vote for their favourites. The winners of the Glee New Product Awards can be found here.

 

Many of the Glee Gathering content sessions and product showcases are available on demand and can be accessed via the Glee website

 
Virtual show is a big hit with Evergreen Garden Care

Mark Portman, managing director of Evergreen Garden Care, reveals how successful Glee Gathering was for the award-winning company...


Mark Portman, managing director of Evergreen Garden Care, reveals how successful Glee Gathering was for the award-winning company...

 

How was the Glee Gathering experience for the Evergreen Garden Care team?  

Overall, virtual Glee was really good for us. We were all little apprehensive going into the event as the normal Glee event is such as good experience but once we had all done our first virtual meetings, we got into the swing of it and it went very well. By the end of the three days, we were all as tired as if it had been a normal event and managed to engage with many customers!

 

How many customers visited your ‘virtual’ showroom in the Hinkley Island Hotel?

Over the three days we held in excess of 200 customers meetings, including colleagues from our sales, marketing and management teams.

 

How did you all celebrate your win in the Glee New Product Awards?

We had many of our colleagues dialled in to watch the awards being announced online so there was a loud collective cheer when the award was announced along with a small tear of delight from these who had worked so hard on the project. There was a small number of us together for the Glee event, so we were able to enjoy a small glass of socially distanced champagne. The award is really great for the entire organisation who have worked on being able to deliver this exciting piece of innovation.

 

Our judges overwhelmingly voted for your peat-free range to be the winner of the growing materials category. What made you produce a complete range of peat-free growing media rather than just one or two lines?

We wanted to launch a full range of peat-free growing media that made the move to peat free alternatives simple, by offering alternatives across leading our brands Miracle-Gro and Levington. The range includes All-Purpose, All-Purpose with John Innes, Moisture Control, special plants including Azalea, Camellia and Rhododendron, Fruit and Veg planter, in-door houseplants and more peat free alternatives.

We have been reducing our use of peat year on year and take our responsibility for the peatlands seriously, so this was the next natural step in that journey. As an industry, we need to do more to move gardeners towards peat free solutions that still deliver premium quality results.

After an exceptional year, there is an increased demand for peat-free from our consumer and customer base. The limited availability of growing media this year has sometimes forced shoppers to compromise on what they want to buy. Through GfK industry data, we saw more and more people moving towards peat free, so we launched a range that will satisfy this demand whilst providing a solution for the needs of every plant. 

 

What percentage of sales do you expect to be peat-free next year?

This is difficult to estimate especially after the remarkable season we have experienced this year with such high ongoing demand for Growing Media. As a rough estimate we are working on circa 15% of a normal season volumes for peat-free. 

 

Can you increase production if demand starts outstripping supply as happened this year?

We are heavily involved in planning for 2021 with plans for stock build so that we enter the season with good stock levels both on growing media and the stock holding with our distribution partners. This will enable us to be responsive in the season to flex to any of the in-season demands.

 

How much testing has been undertaken at Levington prior to the launch of this new range?

Bringing the peat-free range of products to market has been the culmination of more than two years worth of work, including extensive testing at our fully accredited R&D facility at Levington.

 

With the Miracle-Gro Performance Organics Range, how well has that sold through this year?  

We launched Miracle-Gro Performance Organics at Glee last year and in its first year, according to GfK data, it has outperformed other organic plant foods to have the top selling straights in the category. Three products from the range, Performance Organics All Purpose Concentrate Liquid, All Purpose Granules and Fruit & Veg Concentrated Liquid 1L, all ranked alongside market leading products to put organic plant food on the map as an in-demand staple for growers.

 

Do you think retailers will make even more of ‘organic’ and natural products in displays?

From the extensive research that we have undertaken talking to more than 13,000 consumers we know that gardeners are looking for more and more natural products. There has been an estimated 2.7m new gardeners enter the category this year and many of them are again looking for organic and natural products. We believe that this trend will continue and that retailers will continue to support it to drive further category growth by offering shoppers the products and brands that they are looking for.

 

What is the biggest change garden centres and other retailers will see when it comes to dealing with Evergreen Garden Care in 2021?

I will answer by saying that the best way to ensure good supply next year is in planning. So please, if any customer is thinking of doing a promotion or any type of activity please let us know so we can build this into our forecast and into our production plans.

 

Thank you for supporting #FloralFriday for Greenfingers. Why do Evergreen put so much support into this great industry charity?

The answer is partly in the question, it is a great charity doing fantastic work, and they have such a fantastic team who we really enjoy working with. Floral Friday and getting into Floral dress is something we all love to get behind at Evergreen, it’s a very worthwhile cause. We hope to continue to have a long relationship with Greenfingers, supporting the important work that they do.

Glee New Product Awards – hosted by GTN

The winners of the Glee New Product Awards 2020 were announced by Matthew Mein, Event Director of Glee, and Trevor Pfeiffer of GTN...


 

The winners of the Glee New Product Awards 2020 were announced by Matthew Mein, Event Director of Glee, and Trevor Pfeiffer of GTN.

 

Glee New Product Awards 2020 – the shortlists and winners:

 

Garden Decoration (Garden ornaments, garden lighting, plant supports, wall art etc)

Gardena ClickUp! System - Husqvarna UK

Prehistoric Garden Metal Dinosaur Ornaments – Primus

Laguna Wall Fountain by Henri Studio - Henri Studio / Stonecasters

Peppa Pig & Friends Metal Garden Ornaments - Primus

Solar Micro Led Lantern – Kaemingk

WINNER:             Peppa Pig & Friends Metal Garden Ornaments - Primus

 

Garden Home, Giftware and Clothing

Family of Indoor Pot Covers - Woodlodge

Feeder Friends Plant Drip Feeders - Jardinopia

Make Your Own Wax Wraps Kit - Goodtobee

WINNER:             Family of Indoor Pot Covers - Woodlodge

 

Garden Leisure & Entertaining (BBQ's, garden furniture and accessories etc)

Burghley Arbour - Zest 4 Leisure

Masterbuilt Gravity Series 560 - Kamado Joe

Solo Stove Bonfire - Specflue Ltd

WINNER:             Burghley Arbour - Zest 4 Leisure

 

Garden Retail & Industry Services

Flexible Walkway - Fordingbridge

FUSE Mobile Loyalty App - Swan Retail

WINNER:             FUSE Mobile Loyalty App - Swan Retail

 

Garden Tools & Machinery (Hand and powered garden tools, garden gloves, garden kneelers etc)

Gardena Leaf and Grass Collector - Husqvarna UK

Fruit Collector Harvesting Net - Fruit Collector

GARDENA Garden Rollup Hosebox 20m - Husqvarna UK

WINNER:             Gardena Leaf and Grass Collector - Husqvarna UK

 

Garden Wild Bird and Wildlife Products (Wild bird feeds, feeders, wild life products etc)

Acorn Bird Feeders – Fallen Fruits

Artisan Wild Bird Nesters - Wildlife World

Perched Bird Feeder Stake - Woodlodge Products

Solar Insect Houses - Kaemingk

The Hedgehog Barn - Wildlife World

WINNERS:           The Hedgehog Barn - Wildlife World

Perched Bird Feeder Stake - Woodlodge Products

 

Garden Growing Containers (All pots, planters, hanging baskets etc)

3 Tier Stackable Raised Bed - Zest 4 Leisure

Bio-Based Growing Tray (6 x 12cm Pots) – Garland Products

'Flow' eco pots – Fargro

WINNER:             3 Tier Stackable Raised Bed - Zest 4 Leisure

 

Garden Landscaping (Paving, statuary, garden buildings etc)

Cherry Blossom Arch - Zest 4 Leisure

ONDULINE EASYLINE - Onduline Building Products

Oslo Panel - Jagram S.A.

Railroad Stepping Stone - Primeur

 

WINNERS:           Railroad Stepping Stone – Primeur

Cherry Blossom Arch - Zest 4 Leisure

 

Pet Products

Banana Facial & Natural Tear Stain Treatment - HOWND

Skouts Honor Litter Box Deodorizer 1035ml – Vital Pet Group

Skouts Honor Stain & Odour Remover 1035ml – Vital Pet Group

Yarrah Organic Cat Adult Dry Grain Free Chicken & Fish 800g – Vital Pet Group

WINNER:             Banana Facial & Natural Tear Stain Treatment - HOWND

 

 

Garden Plants, Seeds and Bulbs

Coniogramme emeiensis ‘Golden Zebra' - JAVADO

Johnsons Microgreens Range - Mr Fothergills Seeds

Rhododendron Encore® - JAVADO

Vegetable & Seed Growing Kit – Taylors Bulbs

WINNER:             Vegetable & Seed Growing Kit – Taylors Bulbs

 

 

Garden Growing Materials (Feeds, pest & weed control, growing media, cloches, seed trays etc)

BloominAmazing Rich Planting Stuff - West Country Soil Improvement

Ecofective Plant Disease Defence - Sipcam Home and Garden

Happy Compost range expansion - The Greener Gardening Company

Miracle-Gro & Levington Peat Free Range – Evergreen Garden Care

No-Gnats - Lava-Lite

Zaper Slug Fence - The Environmental Factor Inc

WINNER:             Miracle-Gro & Levington Peat Free Range – Evergreen Garden Care

 

Best of British Award

  • Peppa Pig & Friends Metal Garden Ornaments - Primus

 

 

Houseplant Award

  • Echeveria pulvinata Devotion - JAVADO

  • Feeder Friends Plant Drip Feeders - Jardinopia

 

 

ECO Award

  • Bio-Based Growing Tray (6 x 12cm Pots) – Garland Products

  • 'Flow' eco pots – Fargro

 

 

Best New Product Overall at Glee 2020

  • 3 Tier Stackable Raised Bed - Zest 4 Leisure

 

 

Triple success for Zest at Glee Gathering

Outdoor furniture and decorative garden products and structures expert, Zest 4 Leisure welcomed customers old and new to the Glee Gathering with a fabulous selection of more than 20 new products for the 2021 season. Three of those products went on to win Best New Product Category Awards


Three Tier Stackable Raised Bed

 

Outdoor furniture and decorative garden products and structures expert, Zest 4 Leisure welcomed customers old and new to the Glee Gathering with a fabulous selection of more than 20 new products for the 2021 season.  

 

Three of those products went on to win Best New Product Category Awards – the Three Tier Stackable Raised Bed in Garden Growing Containers; the Burghley Arbour in Garden & Leisure; and the Zest Cherry Blossom Arch joint winner in Garden Landscaping.  Zest’s Three Tier Stackable Raised Bed then won Best New Product in Show.

 

Another success for Zest 4 Leisure was the response to its new ‘easy build’ concept.  Based on research with the end customer, the idea is not only insightful but timely.  With gardens more important than ever – and online sales a rapidly expanding part of garden retail -  ‘easy build’ is all about making decorative garden structures, outdoor seating and dining and GYO products as simple and intuitive to construct as possible, by designing fewer components and ease of build into the product from the start.  The new Three Tier Stackable Raised Bed and the Burghley Arbour are great examples.

 

Burghley Arbour

 

Zest 4 Leisure is currently working in collaboration with Cardiff Metropolitan University on a Knowledge Transferee Partnership to embed advanced design practices and enhanced manufacturing processes within the business.

 

Paul Haynes, Key Account Manager at Zest 4 Leisure, presented the successful pitches to the Glee judges live online and watched by the industry.  

 

Paul said: “I was delighted to have the opportunity to talk about our products and introduce our new easy build concept. To have instant feedback and questions from the panel of esteemed judges was an ideal way to see first-hand how the products were being received by a cross section of our industry.  The whole process was very well organised, and a pleasure to be a part of.”

 

Cherry Blossom Arch

 

Zest 4 Leisure, a British family-run company, designs and manufactures FSC® certified timber garden furniture, swings, decorative garden structures and a wide range of fencing; all backed by an extensive marketing support package including consumer-facing videos, new photography and point of sale. It sells to garden centres, major retailing groups, builders’ merchants, and online retailers, and offers a complete home delivery service across the United Kingdom and Northern Ireland.

 

To find out more, visit the Zest 4 Leisure at Glee Gathering or visit www.zest4leisure.co.uk.

 
Primeur enjoys thriving event

The first Glee Gathering may be over but for one supplier, Primeur, the event continues to resonate following the company’s win at this year’s virtual Glee New Product Awards. Here the company digs a little deeper into what this win means, and why it will continue to focus on sustainability and bringing gardening to the masses...


The first Glee Gathering may be over but for one supplier, Primeur, the event continues to resonate following the company’s win at this year’s virtual Glee New Product Awards. Here the company digs a little deeper into what this win means, and why it will continue to focus on sustainability and bringing gardening to the masses. 

 

Primeur is leading the charge for sustainable material usage, with recycled rubber its ‘weapon’ of choice. The company’s multi-award-winning Eco Garden range – made up of self-watering Tierra Verde planters, stepping-stones, garden borders and decking tiles – has been saving tonnes of rubber tyres from reaching landfill where they’d take upwards of 80 years to decompose.

 

This year the company has tapped into bestselling consumer trends and adapted the collection to include more grey designs which is very in vogue for both interior and exterior décor. The Railroad Tie stepping-stone (25 x60cm) is one such example.

 

Primeur’s Sales Director, Jenny Douthwaite, said: “Grey is the must-have colour in UK homes and gardens. Previously, our top-selling Railroad Tie stepping stone was only available in Earth, so adding a grey option for the new season will help gardeners to ‘get the look’ while doing their bit to help divert materials from landfill by putting recycled rubber to great use in the garden.

 

“As with the entire recycled rubber collection, the new grey Railroad Tie stepping-stone has been engineered for all-season durability – recycled rubber garden products are mould and mildew resistant, and they won’t fade, stain or rot. Plus, they’re easy to install as the stones are virtually indestructible and will not crack.” 

 

It was the Railroad Tie in grey which helped Primeur to scoop its third consecutive Glee New Product Award, this year jointly receiving the award for the Garden Landscaping (Paving, statuary, garden buildings etc) category. Talking about the win, Jenny Douthwaite said: “We are absolutely honoured to receive such a positive response to our latest product innovations, particularly the new Railroad Tie Stepping Stone in grey. We’ve invested hugely into our Eco Garden range which the Railroad Tie forms part of, so to see our hard work being recognised by the industry is a great moment for us at Primeur.

 

“We firmly believe in the power of product ranges which highlight eco-friendly credentials and help consumers to make more sustainable purchasing decisions; decisions which we predict will drive consumer spend in the coming seasons as the impact of the Covid-19 pandemic inspires more people to not just garden, but to protect the world around them. We’ve no doubt that this latest Glee New Product award win will help to drive sales of our Railroad Tie, as well as the wider Eco Garden range of recycled rubber planters, stepping stones and garden borders, and are looking forward to working with our retail customers to increase sales of this multi-award winning collection throughout 2021.”

 

Jenny concluded by reflecting on the first Glee Gathering event. She said: “Whether it’s keeping in touch and networking, showcasing new product development or helping our retail customers better understand the successes of the season through sales and trend data, Glee is an incredibly important part of our annual strategy. Whilst we were unable to come together at the NEC, we believe there was real value to holding the virtual Glee Gathering. The event enabled the industry to share our experiences, showcase new products and network with buyers. We got a lot out of the event and are so pleased to also be walking away with our third consecutive Glee New Product Award.”

Find out more

To find more about Primeur’s full product range as well as how to join one of its new virtual showroom tours, please contact the team on 01274 518800 or email sales@primeur.ltd.uk

 
Vegetable & Seed Growing Kit a winning idea for 2021

The Taylors Bulbs Vegetable & Seed Growing Kit, an ideal impulse line for novice Grow-Your-Own gardeners, won the Garden Plants, Seeds and Bulbs category at the New Product Awards...


The Taylors Bulbs Vegetable & Seed Growing Kit won the Garden Plants, Seeds and Bulbs category at the 2020 Glee New Product Awards. 

 

The product is an ideal impulse line for novice Grow-Your-Own gardeners, bringing both seeds and bulb/tuber grown vegetables together in one handy kit, removing the bewildering amount of choice for the novice.  

 

The Vegetable & Seed Growing Kit contains a broad range of easy to grow favourites including onions, garlic, seed potatoes as well as lettuce, courgettes and tomatoes.

 

The judges commented that it was a perfect product for Spring 2021 and for the new gardeners that have recently come into the marketplace.

 

Adam Taylor, Director of Taylors Bulbs, said: “We are delighted to have won a Glee New Product Award and that the judges could see the opportunities in a product such as this. There will be plenty of people looking to continue the trend to grow their own vegetables in 2021 and we need to show them that garden retailers can present them with easy solutions.”

The sister to the Vegetable & Seed Growing Kit is the Potato Growing Kit, also designed to be the perfect solution for those new gardeners who are a little unsure what seed potatoes to select and how to grow them. The Seed Potato Growing Kit contains three varieties of seed potato with a potato growing bag for each variety, perfect for the smaller garden, patio or even balcony. Each kit comes with planting labels, full and easy to follow planting instructions and both kits are packaged in attractive crate style packs with an RRP of only £9.99, making them both superb impulse purchase products.

 

 

Richard Carrick, Sales Manager, added: “The pre-season orders for Spring 2021 are looking strong with significant increases in seed potatoes, onion sets and vegetables, and there is a bullish attitude toward the summer flowering bulbs as well. We all have a greater understanding about the knock-on effects of Covid restrictions for the gardening market and are seeing increasing recognition that the restrictions will still be in place in early 2021, thus leading to a continued interest in gardening and producing homegrown produce.”

 

For more information, contact Taylors Bulbs on 01406 422266, Email sales@taylors-bulbs.com, or visit their website www.taylors-bulbs.com

 
Pleydell Smithyman – 2020 and beyond

Now is a great opportunity to plan for the future, re-assess how we operate and seek out ways to ensure we are at the forefront of innovation and continue to lead the way, ensuring garden centres remain the default hospitality and retail experience for our existing and new customers alike...


Now is a great opportunity to plan for the future, re-assess how we operate and seek out ways to ensure we are at the forefront of innovation and continue to lead the way, ensuring garden centres remain the default hospitality and retail experience for our existing and new customers alike.

 

So here we are, six months into one of the most extraordinary situations we’ve all faced. Day by day we’ve learnt how to cope with the ever-changing situation and inventively and creatively adapt how we maintain and continue to build our businesses. 

 

We would dearly loved to have been at Glee and especially so this year where we at Pleydell Smithyman are celebrating 25 years working alongside our colleagues, clients and friends in the garden centre sector – and what changes we have seen over those years. We are very proud to have been part of this success story with so many of you.

 

In previous newsletters we have:

 

Highlighted ‘PLANNING FOR THE FUTURE’, looking at amazing opportunities that exist to maximise the planning potential of your sites, making the most of recent changes within the Planning System, building on Government support to business and we are happy to help you explore ways to add value and help future proof your business.

 

Considered ‘CREATIVE RETAIL INTERIORS’, seeking out ways to continue to be ready for the changing retail arena, keeping it fresh, experiential and safe. Garden Centres continue to lead the way in overcoming challenges and promoting a vibrant and positive attitude to your business and remain uniquely placed to maintain this position as the ‘go to’ retail experts offering superb settings, great breadth of stock, inspirational displays and providing a truly experiential environment to your customers, supported by their teams offering expert and friendly advice. A ‘winning formula’ indeed that our dedicated and talented team will help you to re-imagine and explore new opportunities.

 

Looked at ‘FOOD GLORIOUS FOOD’. As food retailing continues to play a major part in the success of Garden Centres, now is the maybe the time to re-evaluate how this most important sector is positioned within the structure of the garden centre. Whether creating a first-time café or expanding to develop a bespoke Restaurant offer, Garden Centres are ahead of the field in being able to offer superb welcoming, intimate dining offering a quality food and service second to none. Couple this with a great food hall or farm shop offering customers quality local produce with great provenance and what a draw we have to keep loyal customers happy and attract a new audience looking for something that little bit different. Pleydell Smithyman have a great pedigree in helping developing cost effective, creative and inspiring designs to ensure you maximise the potential of your food retailing offer.

 

We would take this opportunity to thank everyone for their support over the years and for their kind words helping us mark our anniversary (do click on the link and take a look at the video we have created as part of our celebrations) and we look forward to discussing ways in which we may be able to help with any aspect of your business in the future.

 

Do please contact us psl@pleydellsmithyman.co.uk www.pleydellsmithyman.co.uk 01952 433211 or call Paul Pleydell directly on 07976 734626 or paul@pleydellsmithyman.co.uk

Time to weave Korbond into your range

Korbond, industry leaders in haberdashery, clothes care, homeware, gifting and travel accessories, were delighted to make their debut at the Glee Gathering this year. They brought with them over 60 years’ worth of expertise in creating, sourcing and supplying retail products to drive strong returns for customers and give great value to consumers...


Circumstances this year have seen a resurgence in crafting at home and a rise in the ‘make do and mend’ mentality, consequently robust stock levels of haberdashery and clothes care will continue to be required as the retail sector re-emerges to meet a keen consumer demand. Now, as we come out of lockdown, into a new season and peoples focus shifts, Korbond anticipate a growing trend towards craft storage, particularly on the go storage.

 

Korbond, industry leaders in haberdashery, clothes care, homeware, gifting and travel accessories, were delighted to make their debut at the Glee Gathering this year. They brought with them over 60 years’ worth of expertise in creating, sourcing and supplying retail products to drive strong returns for customers and give great value to consumers...

 

Korbond core storage and Creations by Korbond storage, is designed in a carefully curated selection of patterned, plain and textured fabrics, to meet every crafter’s needs as well as offering choice & excitement within the design. From sewing baskets in fabulous fabrics named ‘Habby Dreams’ and ‘Enchanted Park’ fit for every enthusiast, to Yarn Storage Bags and Sewing Machine Bags with practicality at their core, featuring multiple clear vinyl pockets for product visibility and adjustable carry handles for crafters on the go. 

 

The new Geo Fern collection, in collaboration with the Craft Cotton Co. is inspired by current home interiors colour trends and themes to combine geometric repeats, botanical patterns, contrasting textures and complimentary colours of ‘Golden Yellow’ and Shadow Blue’ to give a pop of colour in any décor, creating pieces that will accent the home.

 

Korbond look forward to working with retailers to define product, promotion, delivery and merchandising in a tailored solution to deliver maximum return on investment. 

 

Web: www.korbond.co.uk

Facebook: https://www.facebook.com/KorbondUK

Instagram: https://www.instagram.com/korbonduk/

Twitter: https://twitter.com/korbonduk

Linked In: https://www.linkedin.com/company/korbond-industries/

You Tube: https://www.youtube.com/channel/UCLINvXfFx0dhqZQw48_HauA

#FloralFriday for Greenfingers celebrated at the end of Glee Gathering week

#FloralFriday was celebrated on social media across the country at the end of Glee Gathering week....


See our gallery of #FloralFriday posts

#FloralFriday was celebrated on social media across the country at the end of Glee Gathering week.

 

Thank you to everyone who posted and donated to Greenfingers Charity.

 

Here's our gallery of #FloralFriday posts...

 
Catch up on demand

If you missed the Glee Gathering experience, don't despair. You can still enjoy the best bits of the two-day event with the Glee Gathering on-demand service...


If you missed the Glee Gathering experience, don't despair. You can still enjoy the best bits of the two-day event with the Glee Gathering on-demand service.

 

Catch up anything you might have missed from exclusive content sessions and trend insights to the New Product Awards. If you haven’t yet registered for Glee Gathering, register today to access the on-demand content. Plus, make the most of the networking and meetings platform, open until the end of Friday 18th September.

 

The Virtual Showroom is still open! Browse exhibitor profiles and discover the latest products to inspire your customers. Continue to use the matchmaking tool to connect with new brands and suppliers, grow your business and develop new connections.

 

Register here to access the on demand content.

 
The e-commerce conundrum: Creating sustainable online operations

Speaker: Lynsey Swales, CEO & International Digital Marketing Strategist, SocialB


During lockdown many garden centres were forced to rapidly evolve their online operations. One such area is in eCommerce and online presence.

 

With the slow resumption of normal operations, how can you develop an online strategy that is sustainable for the long-term? How can an online presence help to engage with your customers?

 

What are the big wins of operating online? How can you set up a sustainable fulfilment operation?

 

Speaker: Lynsey Swales, CEO & International Digital Marketing Strategist, SocialB

 

Watch the webinar here:

https://www.gleebirmingham.com/glee/glee-gathering/exclusive-content/the-e-commerce-conundrum

 
Protecting and Supporting Our Most Values Asset: Our People

Helen Waddington, Head of Casework for the charity Perennial, talks about the impact the last 6 months have had on your most important asset, your people...


Helen Waddington, Head of Casework for the charity Perennial, talks about the impact the last 6 months have had on your most important asset, your people.

 

It comes as no surprise that this year we have all felt more anxious and stressed, and the growing impact of uncertainty has taken its toll.

 

However, in this session Helen talks openly about some of the key recurring issues she has seen over the last 6 months and gives you some practical steps you can take to support your people.

 

Watch the webinar here:

https://www.gleebirmingham.com/glee/glee-gathering/exclusive-content/protecting-and-supporting-our-most-values-asset-our-people

 
Product Showcases

The Glee Gathering product showcases gave buyers the opportunity to view the latest collections from some of our key exhibitors. Watch the showcases and discover new products and trends from amazing brands across garden care, outdoor entertainment and decoration, landscaping, home and gift, and pets...


 

The Glee Gathering product showcases gave buyers the opportunity to view the latest collections from some of our key exhibitors. Watch the showcases and discover new products and trends from amazing brands across garden care, outdoor entertainment and decoration, landscaping, home and gift, and pets...

 

Click on the link below:

https://www.gleebirmingham.com/glee/glee-gathering/product-showcase

 
The Landscaping Showcase

Find out who featured on the line up for The Landscaping Showcase and learn a bit more about some of these exciting brands...


 

Find out who featured on the line up for The Landscaping Showcase and learn a bit more about some of these exciting brands.

 

Click on the link below

https://www.gleebirmingham.com/glee-news/glee-gathering-the-landscaping-showcase

 
The Outdoor Entertainment and Decoration Showcase

Find out who featured on the line up for The Outdoor Entertainment and Decoration Showcase and learn a bit more about some of these exciting brands...


 

Find out who featured on the line up for The Outdoor Entertainment and Decoration Showcase and learn a bit more about some of these exciting brands.

 

Click on the link below

https://www.gleebirmingham.com/glee-news/glee-gathering-the-outdoor-entertainment-and-decoration-round-up

 
The Garden Care Showcase

Discover the latest products in the Garden Care category, handpicked from our exhibitor community...


 

Discover the latest products in the Garden Care category, handpicked from our exhibitor community. 

 

Click on the link below

https://www.gleebirmingham.com/glee-news/glee-gathering-the-garden-care-showcase

 
Behind the Scenes: Traeger Grills Talk Tech and Customer Experience at Glee Gathering

Traeger developed the first ever wood pellet grills over 30 years ago, and since then have continued to within the barbeque industry. We spoke to their UK and Ireland Country Manager, Jo McDonald, about their product ranges, new developments and how trading during coronavirus has given the brand an unexpected opportunity to get closer to their customers.


 

Traeger developed the first ever wood pellet grills over 30 years ago, and since then have continued to within the barbeque industry.

 

We spoke to their UK and Ireland Country Manager, Jo McDonald, about their product ranges, new developments and how trading during coronavirus has given the brand an unexpected opportunity to get closer to their customers.

 

Click on the link below

https://www.gleebirmingham.com/glee-news/behind-the-scenes-traeger-grills-talk-tech-and-customer-experience-at-glee-gathering

 
Perennial: here to help people in horticulture create better futures

Julia Hayne, Director of Services at Perennial, says: “We help support people working in, or retired from any branch of horticulture, through many of life’s challenges.” 


 

Julia Hayne, Director of Services at Perennial, says: “We help support people working in, or retired from any branch of horticulture, through many of life’s challenges.” 

 

Click on the link below to find out more

https://www.gleebirmingham.com/glee-news/perennial-here-to-help-people-in-horticulture-create-better-futures

 
Making your website your best salesperson

Find out how to help you lay the foundations on your website to facilitate sales and boost your brand image. As part of Glee Gathering, Lynsey Swales from Social B took us through some of the fundamentals of building an ecommerce website that works for you...


 

Find out how to help you lay the foundations on your website to facilitate sales and boost your brand image. As part of Glee Gathering, Lynsey Swales from Social B took us through some of the fundamentals of building an ecommerce website that works for you.

 

Click on the link below to find out more

https://www.gleebirmingham.com/glee-news/making-your-website-your-best-salesperson

 
10 top tips for landing a fantastic range

Top tips to create a buyers' guide to buying which outlines what every buyer must do when walking a show, building relationships and coping when things don’t quite go to plan…


 

With over 25 years as a buyer for retailers including Debenhams, Habitat, Matalan, Shop Direct and most recently Lakeland, Samm Swain has learned more than a few tricks of the trade.

 

Since she wasn't able to join us during Glee Gathering, we've shared some of her top tips to create a buyers' guide to buying which outlines what every buyer must do when walking a show, building relationships and coping when things don’t quite go to plan…

 

Click on the link below to find out more 

https://www.gleebirmingham.com/glee-news/10-top-tips-for-landing-a-fantastic-range

 
The Grow Your Own Awards 2020: The Winners

Find out who won Grow Your Own magazine’s Great British Growing Awards…


 

Find out who won Grow Your Own magazine’s Great British Growing Awards…

 

Click on the link below

https://www.gleebirmingham.com/glee-news/the-grow-your-own-awards-2020

 
Show success for Primus with double award win

Despite the event being virtual, Primus records show success at Glee which they believe is due to the quality and mix of the new products launched and to the new sales team of nine that are now on-board to steer the brand towards further growth across the UK...


 

Despite the event being virtual, Primus records show success at Glee which they believe is due to the quality and mix of the new products launched and to the new sales team of nine that are now on-board to steer the brand towards further growth across the UK.

 

Highly recognised and renowned within the industry already, the new appointments firmly bolster the Primus sales team for what is set to be a record-breaking year for the firm.  Having successfully broken the £1m turnover barrier this year, the future is certainly looking buoyant with exciting times ahead.

 

The new additions to Primus give the brand increased penetration across the UK with Matt Thomasson, Mark Lucas, Stuart Denholm, Richard Knights, Andy Looby, Andy Mold, Ed Willoughby, Peter McAlister and Stephen Manns setting their sights firmly on increased brand awareness and increased brand presence in outlets across the UK and Ireland.

 

 

Primus also revealed its latest garden must have’s with the launch of three brand new ranges that were sure to appeal to children and parents alike!  Peppa Pig is an all-time favourite and now, you can stock the full range of five hand crafted garden ornaments with an RRP of £24.99.  

 

These fully licenced characters have amazing detail and each ornament is made of metal with springy arms and base allowing them to dance in the wind or when your kids (and even big kids!)  can't help but touch them!

 

Such a hit at Glee, the new Peppa Pig range was a double award winner for Primus winning the Best of British award and the Best Garden Decoration Award.

 

 

Dinosaurs are always all the rage and with the Primus range of four large metal dinosaurs, you can transform a space into a Prehistoric Garden in no time with an RRP of £44.99 per dinosaur.  Testament to the quality of this range, it also reached the finals of the Best Garden Decoration award at Glee.

 

Looking for a more tranquil addition to the garden?  The final range launched at Glee was a unique collection of wind chimes from brand, Tranquil Harmonies.  A choice of three within the collection of Concerto, Adante and Chorus and with an RRP from £29.99 add a touch of calm and harmony to any green space, balcony or window.  

 

New for 2021 is the merchandiser packages from Primus and whichever new product listing you choose to stock, Primus is offering a free merchandise display unit per customer on your first order.  What’s not to love!  

 

We wish everyone a successful 2021 and look forward to doing business with you.

EKJU proves popular over Glee

EKJU, known for market leading quality timber garden furniture, experienced high levels of interest in its UK activity during Glee...


 

EKJU, known for market leading quality timber garden furniture, experienced high levels of interest in its UK activity during Glee.

 

It has been a successful year for EKJU, with the set up of their UK limited company and most recently establishing a dedicated sales team in the UK. 

 

Record Catalogue Views

It is believed that the recent developments in the UK has been the catalyst for increased interest and a spike in EKJU catalogue views. The new EKJU digital catalogue came in handy with many buyers browsing the product range and a record amount of digital views in a single month. The new EKJU catalogue features over 25 new product lines for customers to consider. This includes grow your own and planter products as well as core garden furniture lines such as the ‘Classic Picnic Bench’ and the ‘Double Relax Garden Chair’. click here to view the EKJU catalogue to browse the product range.

 

EKJU Sales Team

The new UK sales team covers England, Scotland, Wales and Northern Ireland and consists of sales agents that have been selling into UK Garden Centre’s for many years. This involves specialist agencies that have worked for the biggest distributors in the industry, as well as sales specialists in the garden timber industry. This strengthens the EKJU team, which now has dedicated resource and a logistical network in the UK, in order to supply gardening retailers of all sizes.

 

To book an appointment with your local EKJU sales representative, please see an accompanying map which shows by region contact details. If you want to know any general information about EKJU then you can contact EKJU Sales & Marketing Director Laura Galzone at laura.galzone@ekju.lv.

 
View the extensive Fancy Flames collection

Fallen Fruits’ extensive Fancy Flames collection features a wide variety of fire bowls and chimeneas, Swedish logs and BBQs to create a warming focal point for a cosy outdoor setting...


 

While it has been a huge shame to miss out on seeing everyone at Glee this year, it’s a comforting fact that the garden industry is booming even in these difficult times. 

 

As everyone spends more and more time socialising at home it’s become evident that outdoor living products will feature heavily over the autumn and winter seasons. 

 

 

Fallen Fruits’ extensive Fancy Flames collection features a wide variety of fire bowls and chimeneas, Swedish logs and BBQs to create a warming focal point for a cosy outdoor setting. 

 

The company also offers a full range of outdoor cooking accessories, perfect for enjoying sizzling sausages, jacket potatoes, spicy chilis and stews and even toasting marshmallows for pudding.

 

Our outdoor carpets will also help set the scene and help create that indoor feeling outside. To complete the outdoor living experience our tiki torches, oil lamps, hanging lanterns and candle bowls will create a magical ambience.

 

 

New for Autumn 2020 we are pleased to be able to bring you the chance to immerse yourselves in our brand-new Virtual Showroom. Offering you the chance to discover our entire catalogue in full detail and shop with ease direct from our website section by section, all from the comfort of your own home or office. 

 

Follow the pre-loaded highlights for a quick tour, or guide yourself around at your own leisure. Each section is packed with our unique products and linked directly to our website so that you can easily find more information on the items you wish to view. 

 

 

Visit our website www.fallenfruits.co.uk and click on the Showroom tab to access. As always our stunning UK Showroom is still open to customers who wish to come along and view the entire product range in an unhurried and relaxed environment. Set in the beautiful Shropshire countryside, it provides a great opportunity to preview new products, meet with your area sales representative, discuss your requirements for key garden categories such as Bird care, Wildlife, Indoor Plant sundries, giftware and furniture while being inspired by our stunning visual merchandising all while adhering to the current social distancing guidelines that are in place. 

British Meadow: a new ‘RHS Gifts for Gardeners’ collection from Burgon & Ball

This autumn there are beautiful new choices in the top-selling ‘RHS Gifts for Gardeners’ range of gardening gifts from Burgon & Ball, the UK’s longest-established manufacturer of garden tools. The new ‘British Meadow’ design collection showcases delicate meadow flowers and butterflies, tapping into the trend for more informal gardens where nature can find a home, and the rekindling of our love for native British wildflowers and wildlife...


 

This autumn there are beautiful new choices in the top-selling ‘RHS Gifts for Gardeners’ range of gardening gifts from Burgon & Ball, the UK’s longest-established manufacturer of garden tools. The new ‘British Meadow’ design collection showcases delicate meadow flowers and butterflies, tapping into the trend for more informal gardens where nature can find a home, and the rekindling of our love for native British wildflowers and wildlife. 

 

The new ‘British Meadow’ collection includes top-selling lines from previous RHS Gifts design collections, also introducing a new gifting option with gift-boxed RHS-endorsed gardening snips to update and refresh the range. What’s more, with gorgeously designed, plastic-free packaging, the collection demonstrates that style can go hand-in-hand with concern for the environment, now an important consideration for shoppers.  

 

The elegant new design has been created by Burgon & Ball featuring illustrations dating back to 1815, specially selected from the RHS Lindley Library of historic botanical art. A classic navy blue background lets the jewel colours of the blooms and butterflies shine out, bringing this lovely design to life. 

 

The popular ‘letterbox-friendly’ gift options return in the new colourway. An RHS-endorsed flower and fruit snip, and a set of an RHS-endorsed pruner with holster carrying the British Meadow design, are both presented in gift boxes less than 3cm in height, ideal for sending by post. Engineered cardboard keeps the tools firmly in place inside their sturdy, beautifully printed card box. With blue soft-grip handles to match the design, the cutting tools carry a 10-year guarantee, so shoppers know they are choosing a high-quality gift.   

 

The RHS-endorsed trowel and fork set also uses cardboard packaging, going entirely-plastic-free for the first time. This top-selling gifting favourite looks very striking in the new British Meadow design. The tools have painted blue handles bearing the RHS logo and the trowel carries an engraved Gertrude Jekyll quote. As always, the tools have a lifetime guarantee, indicating their quality. 

 

The seed packet storage tin, a firm favourite of the range following its debut in the British Bloom collection, has been designed by gardeners, for gardeners. With smooth moulded curves, the tin is divided into three useful compartments, including a lengthways one to accommodate the very largest seed packets.   

 

The remaining items in the British Meadow line-up are the ‘RHS Gifts for Gardeners’ gifting favourites twine in a tin, gardening gloves, indoor watering can, and super-comfortable Kneelo® kneeler, which showcases the beautiful design to stunning effect. 

 

The new collection looks simply gorgeous when displayed on the stylish ‘All You Need’ merchandising kit, and will make an eye-catching attraction in any gifting display. With RRPs from just £9.99 up to £24.99, this Christmas there’s the perfect gardening gift for every budget in the new British Meadow ‘RHS Gifts for Gardeners’ collection.  

 
READYBLAZE - Safer Firewood for 2020 and beyond

September saw the launch of READYBLAZE and there has been significant interest in the new winterfuels brand. READYBLAZE provides a future-proof and safer Firewood solution for retailers to sell in 2020 and beyond.


September saw the launch of READYBLAZE and there has been significant interest in the new winterfuels brand. READYBLAZE provides a future-proof and safer Firewood solution for retailers to sell in 2020 and beyond.

 

READYBLAZE is a brand that marries superior performance with safe and environmentally friendly benefits.  As all the products in the range are kiln dried to under 20% moisture content level, less harmful emissions are released during burning, leading to cleaner and hotter flames.

 

Most importantly, READYBLAZE is certified safer, being a member of the Woodsure ‘Ready to Burn’ government backed initiative to reduce harmful air pollution. This means stockists need not worry about the upcoming UK legislation changes in February 2021 as READYBLAZE is safer and a range that can be relied on for years to come.

 

Product Range

The range consists of kiln dried hardwood split logs, ideal for use on stoves, open fires and chimineas. In addition to Birch logs, READYBLAZE also offer more premium options such as Ash, which burn hotter and longer than Birch logs. 

 

Food Grade Logs and Kindling are also available for wood fired cooking specially prepared to reduce unwanted flavours being added to food. Also available in the range are Round Heat Logs and accessories for the fire such as Wood Wool Firestarters and standard Kindling.

 

Visit www.readyblaze.co.uk where you can browse the full range.

Sustainability Pledge

As well as reducing emissions when compared to uncertified Firewood, READYBLAZE hits the spot with other environmental credentials. The range packaging is recyclable with attractive consumer packs in the form of plastic bags and cardboard boxes. The range also conforms to high quality and sustainability standards, being a member of the PEFC (Promoting Sustainable Forest Management) scheme. 8 trees are replanted for every tree that is cut down in the well-managed forests that READYBLAZE source from.

 

Backed by Dizmezs who have 25 years’ experience of manufacturing and distributing winterfuels behind them, the READYBLAZE brand represents the new era of Firewood products. READYBLAZE is safer, more efficient and has high capacity in order to supply the UK market.

 

If you would like further details about READYBLAZE, please contact Neil Sims on 07368 617124 or email neil.sims@dizmezs.lv.

Vitax launch new products, new sizes and packaging

It’s all new at Vitax this year as it launches new products, new packaging and new sizes for the 2021 season...


 

It’s all new at Vitax this year as it launches new products, new packaging and new sizes for the 2021 season. 

 

Launching a new organic range in response to gardeners’ demands for environmentally-friendly products which are non-toxic and chemical free, both Vitax Organic All Purpose Plant Food and Vitax Organic Tomato Food tick all the boxes for eco-friendly gardening. 

 

Bearing the Organic Farmers & Growers approved mark, both use 100% natural ingredients, child, pet and bee-friendly and suitable for vegan gardening. 

 

The new products also use recyclable bottles with stand-out designs to help gardeners choose organic products easily. 

 

Popular organic products will also be available in new sizes for 2021. Both Organic Rose Food and Organic Potato Fertiliser will now be available in 4.5kg tubs which utilise post-recycled plastic.   

 

New additions for 2021 

Nippon Insect Killer: This ‘one-stop’ pest controller has answered the call for a multi-purpose solution to enable a bug-free home. Kills on contact, it is ideal for all flying and crawling pests including ants, mosquitoes, wasps and flies.  

 

Vitax Slug Traps: Two, re-usable slug traps, ideal for organic gardens. Easy-to-use, they are set within the ground and will protect gardens without the need to use pesticides. 

 

SBK, 1 litre ready-to-use spray: The only non-glyphosate weedkiller which will tackle tough woody weeds, it comes in a new size for 2021. Easy-to-use, it will control brambles, docks, thistles and nettles. 

 

One of the most important areas Vitax continues to invest in is its point of sale materials and merchandise.  All new products have been designed to stand out from the crowd, especially the new organic range. 

 

Gardeners want to know they are purchasing the right product for the right plant and Vitax’s packaging has been specifically designed to be merchandised both in and outdoors to provide a linked-sale opportunity for garden centres and nurseries.  

 

To find out more visit: www.vitax.co.uk or email: info@vitax.co.uk  

Micro-Grow launch a new display design for microgreens self watering microgreens kits including refills and tools

Grow Sow Simple have unveiled a new design for their Micro-Grow range for 2021...


Grow Sow Simple have unveiled a new design for their Micro-Grow range for 2021. The range includes the Micro-Grow microgreens growing kit, now self watering technology. The kit includes seeds, a grow mat with self watering wicking tab and a 2 piece propagator.

 

The Grow mat uses hydroponic technology to grow the seeds without any soil. The new wicking tab wicks the moisture from the base of the propagator to keep the mat moist, providing the seeds with the perfect environment, without overwatering them. The kit is easy to grow and maintain with minimum effort. 

 

The range now includes refills packets which are merchandised alongside side the kits. The refill packs contain both the seeds and a grow mat so customers can top up the kits and keep using the propagator. 

 

Dan Robson, Managing Director and founder of Grow Sow Simple said: "We are driving to make our products more sustainable and make the user experience as convenient as possible for our customers. Adding the refills to the range means the kits are no longer viewed as single use and can drive further sales.

 

"We are really excited about the self watering wicking system which will ensure customers have the best chance to grow and enjoy the world of microgreens."

 

The new displays are ready for early Jan 2021 and holds 120 kits, 120 refills and 12 tool sets and the retail value of a 600 x 400 mm display is £1077.48. 

 

https://growsowsimple.com/

 
Bulldog Tools – made from FSC sustainable sources

For over 240 years Bulldog Tools have been manufacturing and supplying quality, reliable gardening tools from our base in Wigan, England...


 

For over 240 years Bulldog Tools have been manufacturing and supplying quality, reliable gardening tools from our base in Wigan, England.

 

 

The famously strong handles and shafts are made with the finest quality ‘A’ Grade Ash timber which is then buried deep within each socket and are quality controlled by our own craftsmen.

 

 

All wood sources are Forestry Stewardship Council accredited, and we also offer a “Lifetime Guarantee “ across the range as standard. 

 

www.bulldogtools.co.uk 

Grilling with a Traeger is so simple

Traeger’s ease of use and simple controls let you focus on what matters: your food, your family, and your friends. With the digitally controlled convection heating system, setting the temperature on your grill is as easy as turning on your oven...


 

Traeger’s ease of use and simple controls let you focus on what matters: your food, your family, and your friends. With the digitally controlled convection heating system, setting the temperature on your grill is as easy as turning on your oven. 

 

The digital controllers on a Traeger grill ensure that you get precise, consistent temperatures throughout your cooking. And if that wasn’t enough, the Pro, Ironwood and Timberline series all come equipped with WiFIRE® enabled controllers – giving you the ability to easily control your grill from anywhere using the Traeger App or your smart home device. 

 

Traeger’s patented WiFIRE® technology means you don’t have to constantly monitor the fire, so you can relax and enjoy the whole grilling process, confident of perfect results every time. You can simply check and adjust the grill anytime, anywhere, from low and slow to hot and fast, cook everything with ease. 

 

To ensure you get the best out of your Traeger grill – you’ll find plenty of really helpful tips, tricks and recipes on the Traeger website or app, to make your grilling experience as simple and enjoyable as possible. There’s also plenty of guidance on caring for your grill and pellets, including instructions on how to clean your grill, weather protection advice and grill safety. 

 

With 8 different variants, Traeger’s line-up of grills are so simple to use and each brings unrivalled wood-fired flavour to the table. From the portable Ranger - great to take traveling or for smaller outdoor spaces - to the Timberline 1300 that can grill a feast for the entire neighbourhood - there’s a Traeger to fit everyone’s needs. 

 
Growing with Hygeia has never been easier

In 12 months, Irish-based Hygeia - experts in high performance garden care ranges - has seen its market share grow by over 400%, as its powerful organic and veganic messaging has resonated with retailers and consumers alike.


In 12 months, Irish-based Hygeia - experts in high performance garden care ranges - has seen its market share grow by over 400%, as its powerful organic and veganic messaging has resonated with retailers and consumers alike.

 

From its Nature Safe organic range which offers sustainable solutions for common gardening tasks, to the NPK based, Goulding range which brings to market effective and affordable tomato and plant feeds, Hygeia’s offering is expansive, proven and responsive to changing consumer and environmental demands, which explains why the company’s growth has been so significant.

 

Thriving in lockdown

The Covid-19 lockdown couldn’t stop Hygeia’s growth. In fact, the nationwide pandemic has contributed to it as a new gardening army came to appreciate the mental and physical benefits of gardening. Many of these gardeners also turned to organic and veganic options, foregoing chemical alternatives, as the protection of their own corner of the world became a concept that shaped consumer buying habits throughout 2020. 

 

Hygeia also worked tirelessly to support its retailers during lockdown. From extended terms, and 24/7 support, the personable service has stood Hygeia in good stead for maintaining its continued growth. The team, however, are not ones to rest on their laurels.  Whilst the sales team were busy supporting customers and production continued throughout lockdown to meet demand, Hygeia also identified an opportunity to diversify its portfolio to offer an additional product – HyClean – a rapid action, anti-virus cleaner and disinfectant for use on non-porous surfaces and fabric around the home and garden. Within weeks of the initial concept, HyClean was being manufactured and was ready to hit stores. 

 

Talking about HyClean, Tom Stolworthy, Hygeia’s UK Country Manager, said: “Until now cleaning products have been the mainstay of DIY or supermarket retail, but with HyClean we are offering garden retailers the opportunity to add an additional product line to their Hygeia order. In doing so, these retailers can offer customers a product that provides total peace of mind when tackling the Covid-19 virus around their homes and garden. It’s a great add-on line and will drive impulse sales when positioned at the tills thanks to the clear and concise packaging and supporting point of sale. We’re already receiving superb feedback and are looking forward to rolling out HyClean to more retailers in 2021.”

 

Bestselling ranges

With a diverse product catalogue, Hygeia offers something for everyone and for all gardening jobs. In the last 12 months it has seen its Nature Safe range enjoy significant sales and wide-reaching trade and consumer engagement.  Exclusive to Hygeia, the range currently includes Lawn Feed with Seed, Patch Fix Seed with Feed, Granular Plant Food, Liquid Plant Food with Seaweed, Liquid Tomato Food with Seaweed and a straight ‘Wild Atlantic’ Seaweed as well as a new-for-2021 Probiotic. Safe for use around children and pets, the Nature Safe range is completely plant-based, and uses no animal by-products or poultry additions. Each of the products has been designed to promote a healthy eco-system and is bee-friendly, ensuring that our essential pollinators are kept safe and sound.

 

Elsewhere, Hygeia’s 4in1 Lawn Feed, Weed & Mosskiller – part of the Green Force range – has also proved popular. Designed to create healthier, stronger and greener lawns, the ease of application and range of sizes (150 - 750m2) has made it easy for retailers to achieve high sales levels for this offering.

 

Goulding’s super concentrated Tomato Feed has also led the charge for Hygeia. Packing the soil full of enriching humics, this leading tomato feed is available in both a one litre bottle (500 feeds) and a 20-litre refill box which encourages gardeners to ditch single use plastic dependency and fill their own containers with the concentrate. It is this concept of environmental responsibility that will see garden retailers gain even more customer loyalty.

 

 

Looking ahead to 2021

It has been confirmed that 2021 will see even more exciting additions join the Hygeia portfolio. New introductions will include the new Probiotic within the Nature Safe range, as well as Biogold Vigor, a new plant and tomato feed which benefits from unrivalled scientific innovation from Alltech Crop Science, designed to significantly improve plants’ resistance to stress and result in higher yields of fruit and vegetables, better quality produce and more uniform crops. A new 250ml Lawn Weed Killer will also be introduced, providing retailers with much-needed supplier choice when it comes to this bestselling product.

 

However, Hygeia isn’t looking too far ahead as Tom explains: “We’re excited to be sharing our new innovations ahead of the 2021 gardening season, but before then we are going to be busy working with our retail customers to help them optimise autumn and winter sales. With increased activity in lawn care this summer, we anticipate seeing this demand continue into the autumn and winter season as consumers will not want to see their hard work and money spent to go to waste over these colder months. I think it’s imperative that garden centres have a presence of autumn and winter products available to ensure consumers remain engaged in looking after their gardens. At Hygeia, myself and our ever-growing sales team will be working hard over the coming weeks and months to ensure stock is on the ground when it is needed most, both now and throughout 2021.”

 

To find out more about Hygeia please visit www.hygeia.ie / www.mygardenexpert.com

Southern Trident launches 100% natural peat free coir compost with plastic free packaging

In under three years Southern Trident, through the brand Coco & Coir, has set new standards for the highest consistency and quality of Coir compost combined with the highest regard for the environment...


In September 2017, Southern Trident was formed by its three founders, to bring their experience, knowledge, and passion for Coir from their home state of Tamal Nadu, India to the UK marketplace.  

 

Southern Trident supplies high quality coir based growing medium and eco-friendly doormats. Coir is a 100% natural, sustainable, renewable, and organic material. Certified raw material is supplied direct from audited sources to the UK in a seamless fully Southern Trident managed operation. Product is further inspected, then packaged in the UK using 100% recyclable, compostable materials. Southern Trident markets in the UK under the Coco & Coir brand. Sustainability is at the heart of Southern Tridents foundation, products that work for the consumer, the environment and meet the aims of the Southern Trident strongly held company values of Green today, Greener tomorrow. 

 

The UK is moving towards the cessation of peat extraction from natural bog lands, to protect, wildlife, the natural environment, habitats key to continued biodiversity and ensure that peat bogs continue to lock away Carbon Dioxide. Coir compost is the most stable of the peat free growing medium materials, coming from a single organic source. 

 

In under three years Southern Trident, through the brand Coco & Coir, has set new standards for the highest consistency and quality of Coir compost combined with the highest regard for the environment. These facets together with dedication to customer service and professional presentation of commercial propositions has led to a sales performance that has far exceeded budgets, resulting in the expansion of the management team and a move to a much larger production and distribution site.

 

The branding, products, range, and labelling have undergone a complete review for launch from September. NPD has resulted in additional new Coco & Coir products, such as COCO DOTS and innovative, unique, recyclable non plastic packaging, that carries appealing, interesting reading to inform consumers and links to additional product background and information, that reinforce the authenticity of Coco & Coir. Litre for litre Coco & Coir products are lighter, easier to shop, and are impulse carry home compost purchase. Coco & Coir ranges are ideally suited to instore, click & collect, and online sales – requiring no further packaging or handling costs.

 

Recognising the importance of merchandising to appeal to consumers and further drive sales, Southern Trident have developed fully merchandised display units, that adhere to and maintain the strongly held company ethos of minimal environmental impact. The displays are constructed of recycled material, that can be further recycled after use.  

 

Customer service is paramount to Southern Trident. In September Southern Trident launches its Garden Retail Response Unit, trade show on wheels. In these challenging times, absence of trade events, let Southern Trident visit you, observing all protocols, to view the Coco & Coir ranges, view merchandising options discuss trading agreement options and meet your requirements. 

 

To join and benefit from the Southern Trident, Coco & Coir  success:

Email - ian@southerntrident.com or call 07368 134605

www.southerntrident.com

https://www.facebook.com/cocoandcoir

https://www.instagram.com/cocoandcoir/

https://www.twitter.com/cocoandcoir

https://www.linkedin.com/company/southerntrident

 
Sipcam launches new products for 2021 under the pioneering ecofective range

The pioneering ecofective® range of garden care and plant protection products is to have a fresh new look for 2021 – with supplier Sipcam Home & Garden unveiling a raft of innovative developments that set a new benchmark for sustainable retail...


The pioneering ecofective® range of garden care and plant protection products is to have a fresh new look for 2021 – with supplier Sipcam Home & Garden unveiling a raft of innovative developments that set a new benchmark for sustainable retail. 

 

New ecofective® Slug Defence RTU will lead the way in helping retailers to plug gaps left on pest control shelves as a result of the withdrawal of metaldehyde last summer. It features a unique calcium-based formula that, when applied to foliage and stems, creates a ‘plant-medicated’ effect that discourages slugs so they disperse and feed elsewhere. Not only do leaves absorb the formula for a longer-lasting slug-deterring effect, but it also strengthens and stimulates plant growth, ramping-up the product’s appeal to both existing gardeners and novices. 

 

Sipcam Home & Garden is also introducing new ecofective® Plant Disease Defence, a tried and tested product in commercial agriculture that has now been adapted for launch to consumers via retail channels. It works by tricking plants into an immune response by stimulating a disease attack – building up the plants’ immunity to common garden diseases such as powdery mildew, blackspot and rust. Supplied in the most sustainable packaging used to date, both ecofective® Slug Defence RTU and Plant Disease Defence come in bottles that are made from recycled materials and are also recyclable. 

 

In July, Sipcam Home and Garden, signed a deal with Blumen International Ltd that secured its appointment as the exclusive distributor of Blumen’s portfolio – which includes the award winning Fito range and extremely popular GET OFF® series. The Fito range of Drip Feeders covers the 7 most popular houseplants in the UK. Slow release, the feeds are simply snipped at the tip and turned upside down for up to 15 days of feeding. The series also includes a range of Natural Drip Feeders that are perfect for GYO. 

 

For further information visit sipcamhg.co.uk  

Fordingbridge canopy sets off transformation at Hilliers Marlow garden centre

Construction specialists Fordingbridge have installed an impressive new entrance canopy as part of an impressive transformation at the Hillier group's Marlow garden centre...

 


An exciting transformation has been completed at the Marlow site of Hillier Garden Centres. Acquired in June 2019 following the Wyevale closures, the family group has completed extensive internal and external improvements that provide a comfortable and rewarding shopping experience for visitors.

 

Customers are now greeted by an impressive and welcoming glulam timber canopy provided by industry construction specialists Fordingbridge. The canopy provides a 12m clear span, enabling a more open layout that makes it it even easier for shoppers to find the right plants for their garden – all protected from inclement weather as autumn sets in.

 

“We are delighted to be working again with the Hillier family following their purchase of the site,” said Stephen Toone, Fordingbridge’s Managing Director. “We have enjoyed a fabulous working relationship for a number of years and are very pleased to have been involved in this project from the outset. Our ethos is to help from a concept stage and assist at every step of the project.

“With a refurbishment scheme such as this, it is incredibly satisfying to see the completed transformation. What was previously a tired site is now completely refreshed and we are delighted to be a part of that.”

 

The significant retail area with an overall length of almost 65m under the canopy is covered by Fordingbridge’s exclusive Opal 60 fabric, a durable roofing fabric specifically designed to allow optimal light transmission, ensuring a bright welcome for visitors as they journey through the new plant area and beyond into the freshly refurbished store.

With no live Glee this year, Fordingbridge is inviting interested parties to view its nationwide portfolio of canopies and covered walkways in person. If you would like to know more, click here to contact the company or here to email. You can also phone them on 01243 55 44 55.

 

 

 
Top of the class performance from Empathy

Empathy products are top of their class for performance and function, the combination of clear messaging, natural ingredients and the coveted RHS branding means they stand out from the competition to provide solutions for sowing, growing and lawn care for the conscious gardener.  


 

Empathy products are top of their class for performance and function, the combination of clear messaging, natural ingredients and the coveted RHS branding means they stand out from the competition to provide solutions for sowing, growing and lawn care for the conscious gardener.  

 

The team behind the successful product range provide solutions for retailers, ensuring all selling opportunities are maximised within key areas of the garden centre, from developing link-selling opportunities to providing dedicated POS, product placement and training. 

 

Rootgrow™ Mycorrhizal Fungi is the company’s key product and is included as a key ingredient across the majority of the range, its well established amongst consumers and heavily recommended by the RHS therefore all products containing rootgrow™ carry clear branding to highlight its inclusion. 

 

Rootgrow™ is also an effective link selling product for seasonal promotions and certain plant groups, the company has developed a series of messaging that can be strategically displayed on around and even on plants - the ‘I love rootgrow™’ hangtags help to drive awareness and increase the possibility of partnering the product with a plant purchase. 

 

Empathy has even developed smaller pack sizes of certain products to increase link-selling opportunities including the brand new 250g Bulb Starter. 

 

The company also provides dedicated pos, branded FSDUs which can be stocked depending on the season and a range of product placement possibilities for its wide range of products and a series of wooden display crates which can be seamlessly integrated into displays and bolster the company’s natural credentials. 

 

Empathy’s Simon Taylor said: “Our key focus for 2021 is ensure our retail customers are fully supported, we have a huge opportunity to capitalise on the influx of new gardeners entering the market, many of which need information and guidance, we believe that the combination of our clear messaging appeals to both new and experienced gardeners and our bold packaging means the products stand out.” 

 

For buyers interested in setting up meetings with members of the Empathy team to discuss new and existing products please get in touch either directly via email or via the Glee Gathering. To view the current range of products visit rootgrow.co.uk