Provider of gardening sundries and wild bird care products, Gardman is introducing the full range of sales initiatives that sit within the retail partnership strategy, ‘Trust us to Deliver’, at Glee.
The five sales initiatives are:
- ShaRRPer Pricing: lower RRPs will drive the sales volume
- Stonger Off£rs: a greater deal and frequency of offers will drive footfall and sales
- SMA*RTER Merchandising: innovative merchandising solutions will maximise the sales per square metre
- New Product !deas: Innovation in new product development will drive sales and footfall
- Category Solutions: a complete category management solution will give retailers the expertise to win sales
“While garden centres may have seen far better trading this season compared to last year there’s no room for complacency and capitalising on every opportunity for a sale is important,” says Duncan Ross, Director of Garden Centre Sales at Gardman.
“Giving shoppers the products they want at compelling prices is the key and we are working closely with retailers to help them do exactly this. From SMA*RTER Merchandising to Category Solutions and Stronger Off£rs our sales initiatives give garden centres the tools they need to develop compelling offers for consumers.
“Retailers who want to find out more should visit us at Glee. They will be able to see the sales initiatives brought to life across our wild bird care, lighting, core gardening and hanging garden ranges.
"The ShaRRPer Pricing initiative has already been launched for our bird care range; the price of 53 key bird care products has been reduced, 29 new sales boosters are being introduced and the minimum volume has been cut on 42 existing sales boosters."
At Glee the lighting range will embody Category Solutions and New Product !deas initiatives while hanging garden will bring SMA*RTER Merchandising to life. The Spring Deals campaign will show off Stronger Off£rs.
To book a Showroom visit contact the Gardman agents or sales team on 01406 372237 or email orders@gardman.co.uk.
