New from Wildlife World is the Urban range of Bird and insect boxes, which bring a touch of chic to a normally rustic category.

Managing director Norman Sellers believes city dwellers and townies will appreciate the relatively slick designs, and appeal to consumers with contemporary rather than traditional tastes.

Wildlife World’s new educational products are also on display on the stand (18L50). These give retailers he opportunity to create their own plant displays whilst promoting Wildlife World product sales.

The company is planning to forger closer links with schools to encourage children to learn about birds and wildlife at an early age.