Retailers will be offered a unique opportunity to gain useful insight from industry consultants as part of Glee’s newly-launched Guided Tours.
Working closely with The Gardenworks Group Ltd, the tours have been designed specifically with retailers in mind and will deliver support and advice to ensure they get the most from their visit to Glee.
John Connel from The Gardenworks, said: “The Glee Guided Tours will undoubtedly help you get a unique perspective on this year’s show. We believe they will make retailers’ visits more insightful and relevant to the needs of their business and customers.
"Embracing Glee’s core values of ‘Guide’, ‘Connect’ and ‘Innovate’, each tour will be led by an industry expert who will help retailers to focus on the most vital aspects for the development of their business, such as key consumer trends, new category opportunities, as well as highlighting how to make the most of meetings with suppliers.”
Each guide has been carefully selected by The Gardenworks for their wealth of experience and varied expertise. Names include Andy Campbell from Andy Campbell Consulting, and garden retail experts Roger Crookes and John Stanley. Lynda Murray, former Director of Visual Merchandising at House of Fraser, and the current MD of International Visual Ltd and senior consultant with The Retailer, will be bringing over 20 years of experience to the tours to help retailers translate trends and products on display at the show.
Phil Hill, Creative Director at International Visual Ltd, is also confirmed as a tour guide, and will be helping to identify creative ideas that will stimulate visual thinkers. John Connel and Kevin Waters are also stepping into the role of tour guides to share their own retail experience.
The tours will take about 40 minutes each and provide layout orientation as well as highlighting the show’s educational content. Participants will be able to network with their peers and to ask questions.
Other features
Take a look at what else there is at Glee to give you the best visitor experience ever.
Whether you’re thinking of introducing a café in your shop or redeveloping an existing one, The Food & Catering Zone, in partnership with Vision Commercial Kitchens, will offer advice, information and inspiration.
Chosen by a cross-section of industry experts and retailers, the Shop Window is designed to provide a unique snapshot of the best products from around the show. Featuring the pick of the new products and innovations from across Glee’s many sectors, the Shop Window can help you discover next year’s best sellers.
The new Trend Tunnel area is designed to give you an insight into future trends, courtesy of WGSN, and how you can translate them into effective merchandising ideas, product ranges and point of sale displays. It will collate inspiration from a range of media including mood boards, case studies and product displays.
