Panacea Products, a new UK-based enterprise to be launched at Glee this month, will offer retailers more than 600 products new to the UK in the patio and garden market.

Family-owned Panacea, founded in 1967, is one of the best-known and most successful gardening brands in the United States, specialising in high-quality, fashion forward metal products for garden centres.

“We believe the time is right and the UK market is ready for the beautiful and functional products we offer,” said Bernie Paniccia, creative director and son of the founder of the family firm. He says Panacea’s unique designs guarantee the brand will stand out in a highly competitive market place and generate good margins. “We are intensely focused on the retailer’s profitability,” Mr Paniccia added.

Panacea ranges embrace three key garden centre sectors:

Hanging baskets, and other metal and natural planters, liners and brackets

Patio lifestyle products, including plant stands and plant pot caddies

Trellis, fence, obelisks, plant supports and bird care

All products are made in the company’s own factories either in the US or the Far East, giving the company total control over quality and logistics. A number of products at Glee will be not have been seen in the UK before – for example, easy to install sectional fencing, made with triple toughcoated tubular steel with an interior galvanized layer for long life.

Mr Paniccia says Panacea’s products mesh with the contemporary trend towards using the garden for fun and entertainment. “We task ourselves how we can make a product more fun, more useful and more beautiful. It’s easy to make functionality - but we also try to make things that give pleasure in the garden.”

UK prices will be competitive in all categories.