Another successful Glee for Town & Country
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Glee proved to be a very successful venture for Town & Country according to chief executive, Barry Page, with orders taken on the company's stand over the three days up slightly on last year.
"As well as a number of exciting new products to help drive sales throughout spring and summer 2014, we continue to find new ways to support the retailer and had three significant announcements to make at Glee," said Barry.
"The first was the introduction of our innovative new Secateurs range which will be available as a special promotion for retailers and will see £25 for every deal sold donated to the Greenfingers Charity, with ongoing donations as stock is sold and replaced.
"The second - our unique retailer/supplier online sales initiative, which sees garden centres enjoy a percentage of our internet sales - has been very well received.
"And thirdly - we also confirmed the introduction of a 24/48 hour delivery service. Our research has shown that this will increase sales by as much as 100%." It has been another very challenging year for the industry, but the last 12 months of trading have been exceptional for Town & Country. The implementation of the Growth Development Programme has produced some extraordinary results. Yarnton Garden Centre is showing an increase in sales of 251% compared to last year, while Van Hague sales have increased by 327% for the same period.
For more information visit www.townandco.com
Pictured: Barry Page launches the Greenfingers promotion with HTA chief executive Carol Paris.
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