In This Issue
Welcome to the Glee Daily News 2020 Omnibus Issue
Glee Gathering receives great feedback
Vital hub for the industry
Virtual show is a big hit with Evergreen Garden Care
Glee New Product Awards – hosted by GTN
Triple success for Zest at Glee Gathering
Primeur enjoys thriving event
Vegetable & Seed Growing Kit a winning idea for 2021
Pleydell Smithyman – 2020 and beyond
Time to weave Korbond into your range
#FloralFriday for Greenfingers celebrated at the end of Glee Gathering week
Catch up on demand
The e-commerce conundrum: Creating sustainable online operations
Protecting and Supporting Our Most Values Asset: Our People
Product Showcases
The Landscaping Showcase
The Outdoor Entertainment and Decoration Showcase
The Garden Care Showcase
Behind the Scenes: Traeger Grills Talk Tech and Customer Experience at Glee Gathering
Perennial: here to help people in horticulture create better futures
Making your website your best salesperson
10 top tips for landing a fantastic range
The Grow Your Own Awards 2020: The Winners
Show success for Primus with double award win
EKJU proves popular over Glee
View the extensive Fancy Flames collection
British Meadow: a new ‘RHS Gifts for Gardeners’ collection from Burgon & Ball
READYBLAZE - Safer Firewood for 2020 and beyond
Vitax launch new products, new sizes and packaging
Micro-Grow launch a new display design for microgreens self watering microgreens kits including refills and tools
Bulldog Tools – made from FSC sustainable sources
Grilling with a Traeger is so simple
Growing with Hygeia has never been easier
Southern Trident launches 100% natural peat free coir compost with plastic free packaging
Sipcam launches new products for 2021 under the pioneering ecofective range
Fordingbridge canopy sets off transformation at Hilliers Marlow garden centre
Top of the class performance from Empathy
Send us your news and great ideas

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Glee Daily News Newsdesk:

 

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Triple success for Zest at Glee Gathering

Three Tier Stackable Raised Bed

 

Outdoor furniture and decorative garden products and structures expert, Zest 4 Leisure welcomed customers old and new to the Glee Gathering with a fabulous selection of more than 20 new products for the 2021 season.  

 

Three of those products went on to win Best New Product Category Awards – the Three Tier Stackable Raised Bed in Garden Growing Containers; the Burghley Arbour in Garden & Leisure; and the Zest Cherry Blossom Arch joint winner in Garden Landscaping.  Zest’s Three Tier Stackable Raised Bed then won Best New Product in Show.

 

Another success for Zest 4 Leisure was the response to its new ‘easy build’ concept.  Based on research with the end customer, the idea is not only insightful but timely.  With gardens more important than ever – and online sales a rapidly expanding part of garden retail -  ‘easy build’ is all about making decorative garden structures, outdoor seating and dining and GYO products as simple and intuitive to construct as possible, by designing fewer components and ease of build into the product from the start.  The new Three Tier Stackable Raised Bed and the Burghley Arbour are great examples.

 

Burghley Arbour

 

Zest 4 Leisure is currently working in collaboration with Cardiff Metropolitan University on a Knowledge Transferee Partnership to embed advanced design practices and enhanced manufacturing processes within the business.

 

Paul Haynes, Key Account Manager at Zest 4 Leisure, presented the successful pitches to the Glee judges live online and watched by the industry.  

 

Paul said: “I was delighted to have the opportunity to talk about our products and introduce our new easy build concept. To have instant feedback and questions from the panel of esteemed judges was an ideal way to see first-hand how the products were being received by a cross section of our industry.  The whole process was very well organised, and a pleasure to be a part of.”

 

Cherry Blossom Arch

 

Zest 4 Leisure, a British family-run company, designs and manufactures FSC® certified timber garden furniture, swings, decorative garden structures and a wide range of fencing; all backed by an extensive marketing support package including consumer-facing videos, new photography and point of sale. It sells to garden centres, major retailing groups, builders’ merchants, and online retailers, and offers a complete home delivery service across the United Kingdom and Northern Ireland.

 

To find out more, visit the Zest 4 Leisure at Glee Gathering or visit www.zest4leisure.co.uk.

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