Kelkay, the market leading manufacturer and distributor of aggregates, launched new lines to its core product range at Glee 2014.

These include the Mediterranean aggregates collection comprising of premium products in materials sourced from across Europe. Spanish Corn, Italian Rose, Swiss Glacier and French Pearl, named after their origins, add a new twist of colours and styles to the market leading aggregates range.  

To help retailers maximise the launch opportunity, the Mediterranean collection comes with new dynamic packaging and specially designed point of sale boards that fits within Kelkay's aggregate modular merchandising system. The POS boards promote impulse buys increasing sales

The Kelkay Mediterranean aggregates, with a recommended retail price (RRP) of £7.99 each or 2 for £15.00, sees this type of product made available at garden centres for the first time. These products are also available in Bulk Bags for Home Delivery.

Anthony Harker, managing director at Kelkay said: "Kelkay works hard to maintain its reputation for supplying top quality aggregates. We're delighted to be reinforcing our market-leading position in this sector and giving retailers new revenue sources and sales opportunities."

Kelkay's brand portfolio includes Gardenstone®, Borderstone®, Build Mate, easyfountain® and Henri® providing retailers with single source of supply for a wide range of garden products.

By promoting aggregates, paving and fountains with eye-catching point of sale, merchandising units and display stands, garden retailers have seen sales grow in these categories.

For more information, visit http://www.kelkay.co.uk/.