La Hacienda (hall 17, stand V26) brought more than 135 new SKUs to market in 2013 and celebrate their 25th year in business this year with even more. They will also unveil an updated logo, refreshed packaging and a relaunched website.
Spearheading the Innovations will be the new Bakerstone Box, a product that has already achieved considerable success in the USA and Canada. Pizzeria quality pizza can be cooked in minutes using conductive, convective and radiant heat from a gas or charcoal grill.
Other new products include a colourful range of enamelled firepits, a traditional Mexican pizza oven, new decorative metal garden ornaments and additions to their range of mirrors and lanterns.
Visitors can also learn about a new use for a raw material that is allowing the company to manufacture firebowls weighing 50% less than similar looking stone or clay.
Glee will give retailers to see La Hacienda’s updated logo and packaging. Brand manager Jamie Cox says the idea is to keep things fresh without deviating too much from the trusted La Hacienda brand image. “We are at a stage where more and more people are finding out about us, noticing our point of difference in terms of craftsmanship and value for money, and with a new logo, website and packaging, we feel we can further reinforce these qualities,” he said.
There will be show-only deals for new and existing customers. Visitors are encouraged to ask on the stand sales for more information.