Kelkay a market leading manufacturer and distributor of aggregates and paving will be unveiling their biggest ever new product launch at Glee 2014. With over 100 new products, customers will see additions across all categories. Kelkays brands include Borderstone®, Buildmate®, easy fountain® and Henri®, providing retailers with a single source for a wide range of garden products.
Much of the focus this year is on hard landscaping, with new and expanded ranges of aggregates, paving and rockery stones. Also being launched is the new generation concept of merchandising aimed to promote and increase sales of feature patio kits.
The “see it used patio display kit” will give greater flexibility to merchandise, promoting lifestyle selling displays and creating better opportunities for linked sales.
Kelkay are completely re-branding their current Gardenstone® range to Borderstone® this with the addition of the Borderstone® paving which includes patio kits, stepping stones, edgings and walling’s will be launched at Glee 2014. The clean, contemporary branding will feature on all existing and new lines added to the range.
Looking forward to the show, Antony Harker, managing director at Kelkay said: “This year’s launch is part of our biggest ever unveiling of new products at Glee. We’re excited to be giving retailers a huge range of new sales opportunities in the run up to Christmas and beyond.”
By promoting aggregates, paving and fountains with eye-catching point of sale, merchandising units and display stands, garden retailers have continued to see sales growth within these categories.
Kelkay is exhibiting on stands 19A10-C11 and 20F06-E07.
For more information, visit http://www.kelkay.co.uk/.