In This Issue
Picture round-up from build-up day as Glee takes shape
Excitement mounts as Glee 2022 opens its doors tomorrow
Don’t miss out – register for Glee now
Vote now for the Best Buyers of 2022 - The Buyers Power List at Glee
Glee 2022 Show Guide available online
New products at Glee...in association with GTN
We are nearly ready to unveil the world of Westland
Burgon & Ball at Glee 2022: new improved Kneelo
Evergreen Garden Care continues its peat-free journey
Mower Edge Border leads Primeur’s product launches
A Greenfingers greeting from Woodmansterne!
Altico ramps up product programme and investment plans for 2023
10 reasons to not miss AMES UK at Glee 2022
Growing greener with Apsley Farms’ Natural Plant Food
Eliza Tinsley present Greenman Garden Tools
Ready – Set – Revive
Bloomin Amazing...an instant bestseller
World renowned V&A Museum collaborates with Bulldog Tools Pedigree Garden Range
New Campingaz Barbecue models made in Italy
New Campingaz Barbecue models made in Italy
Brothers taking Deco-Pak into its next chapter
Organic-based fertilisers & feeds order of the day for DJ Turfcare
Drop in on Durstons at Glee for exciting peat-free innovation
Come celebrate 30 years in business with EKJU
elho brings nature to Glee
Be part of a joyful tea revolution!
Barrus to launch over 60 new products to market at Glee
Wood Splitter Kindling Cracker comes to UK
Tildenet set to make big impact at Glee
Fifty new products and advanced customer services announced by Garland Products
Handy: The Ultimate Gardening Equipment Manufacturer and Supplier
Henry Bell introduces new wild bird care products
Sock specialist HJ Hall gets into the festive spirit
Sock specialist HJ Hall gets into the festive spirit
Versatile garden pad for use around home and garden
Award winning products from clever pots
See quality products from Flat Pack Sheds
LAVA-LITE Composter+...the perfect conditioner for compost
Time to get smart with Link2Home
Honeyfield’s info hub to help consumers in store
Meadow View Stone set to launch 20 new products
Norfolk Leisure turn up the heat at Glee 2022
Patio Black Spot - The complete garden stonework restoration system
Primus launch 115 new products exclusive to Glee!
Standalone PoS makes it ‘EASY’ for garden centre retailers
Red Gorilla looks forward to meeting everyone at Glee
Smart Garden set to unveil new products for 2023
Introducing Soilworx – a new natural organic fertiliser producer
Huge array of new products from Solar Centre
Huge array of new products from Solar Centre
New from Harmony Gardens
STV offers huge growth in online pest control sales
The Real Soil Company to showcase 100% peat free and organic Topsoil range
SunTime returns to Glee with a bang
SunTime returns to Glee with a bang
UK Greetings tailors initiative towards garden centre shoppers
New products, new sustainable options
Woodlodge partners with Pantone to create splash of colour in nation’s gardens
Yorkshire Flowerpots set to showcase British made terracotta planters
Zest countdown to Glee 2022. New stand, new products, new ideas!
Glee in June – everything you need to know
Gardenex hosting International Buyers’ Centre at Glee
Get ready for Fire, Grill & Chill at Glee 2022
Can you afford to miss the Glee Green Heart?
Europe comes to Glee 2022
Giving at Glee 2022
Home, Gift & Clothing
Glee Daily News brings you all the latest Glee news
Get your copy of GTN Xtra
Making peat free work for everyone - watch video discussion from the Glee studio
Bumper Glee Preview in GTN June issue - read online here
Glee in conversation with….UK garden centres
Send us your news and great ideas

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Brothers taking Deco-Pak into its next chapter

 

Family-run decorative aggregate business, Deco-Pak has seen a changing of the guard, as brothers Craig and David Hall further take the reins at this thriving business. Here, they tell us more about their plans for the future of Deco-Pak.

 

Craig and David aren’t new faces at Deco-Pak, having worked at the company for many years, but their new roles, as Marketing Director and Commercial Director, respectively, place them both front and centre. Supported by General Manager, Rod Slater, Craig and David are now responsible for all areas of the day-to-day running of the business, as well as marketing, sales support, POS and merchandising displays, exhibitions and brand positioning, Craig and David have packed daily schedules, as they work to create a bright future for the company.

 

Shaping Deco-Pak with creativity

Founded in 2004 as a reincarnation of a previous family-business, Cem-Pak, Deco-Pak has come a long way over the past 18 years, most notably expanding its product portfolio from just 10 lines in 2004 to more than 500 by 2022.

 

Adding a creative twist to Deco-Pak’s offering is what is shaping much of Craig’s forward planning. He explained: “Deco-Pak has become synonymous with all things hard landscaping, including decorative aggregates, paving, water features and rockery essentials; and this will always remain. However, we want to look at the category with fresh eyes to identify new opportunities and product introductions that enhance our offering and increase consumer engagement across all consumer demographics. 

 

“Ultimately, we want to positively disrupt the norms of the industry and to open up new conversations regarding sustainability and how we, as a supplier, are responding and adapting to ensure longevity for ourselves, our retailers, and the garden landscaping sector. 

 

“We have some really exciting plans for the next two-to-three years and know that the changes we are going to make will represent a key milestone for both Deco-Pak and the wider aggregates sector.”

 

 

Honouring the legacy

Of course, the future of Deco-Pak is only possible due to the legacy that the business already has, built up by Craig and David’s own father, Michael, and in more recent years, by Rod Slater also. Talking about this, David said: “Building on the legacy that our father has built is vitally important to us, and we will work hard to ensure that his vision and that of Rod’s are at the forefront of our minds. 

 

“We have been incredibly lucky to have been instilled with the right morals and a grounded work ethic to succeed in business and this industry. We are very proud of our heritage as a business and the foundations we have in place that enable us to push forward. We hope that our family values of togetherness and having a positive outlook on every situation shines through in what we do, and that our obsession for the finer detail also pays dividends for our customers.”

 

Navigating the pandemic & beyond

Having grown up in this industry and faced the normal challenges that come from running a business, Craig and David began their new chapter at the helm of Deco-Pak during one of the most volatile periods, the pandemic. 

 

Despite the endless challenges that were thrown at the entire garden retail supply chain during this time, Deco-Pak witnessed unprecedented growth. A lot of this success is attributed to the incredible team in place, as Craig explained: “I have no doubt that we have been able to weather the storm thanks to two things: a solid foundation to build from, and a truly dedicated team. Everyone within the Deco-Pak family pulled together to ensure that we continued to fulfil orders, whilst also continuing to focus on vital new product development. They did whatever was needed to help us not only survive but to thrive – and, for that, we are forever grateful. Without them, we would not have achieved our home delivery service so quickly or diversified into growing media, as we now have. Our team has faced huge uncertainty and used it to create exciting and profitable opportunities.”

 

 

Deco-Pak in 2022

Six months into 2022 and Deco-Pak has already had an extremely busy year. Next up will be the annual Glee exhibition (28th – 30th June) which will see the company, led by Craig, David and Rod, launch new water features and showcase its now enhanced ‘retail theatre’ merchandising innovations that are expertly designed to help consumers ‘create the look’ through informative and aspirational point of sale material. 

 

A barista will also be on hand throughout the show to help further fuel conversations, plus visitors will be treated to a sneak peek at Deco-Pak’s plans for increasing the business’ stance on sustainability, which will also be on display.

 

Find out more

To find out more about Deco-Pak’s leading product portfolio please visit www.deco-pak.co.uk or call 01422 204 394.

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