In This Issue
Glee Gathering off to a great start
Tension mounts in Glee New Product Awards as final categories get ready to pitch
Pitches come in from around the world
Evergreen Garden Care launches wide range of peat-free growing media
Vitax invests in organic for 2021
New children's range – National Trust 'Get Me Gardening' – made by Burgon & Ball
EKJU's new UK sales team ready for the road
Grow Sow Simple unveils fresh new look
New-for-2021: Primeur confirms range expansions ahead of the new gardening season
Taylors Bulbs highlight Spring 2021 pre-season trends and availability
Primus launches Peppa Pig range at Glee
Hygeia’s Nature Safe range extended with introduction of new Probiotic
Zest launches exciting new range of decorative timber products  
Top of the class performance from Empathy
Fordingbridge canopy sets off transformation at Hilliers Marlow garden centre
Bulldog Tools – made from FSC sustainable sources
Pleydell Smithyman – Creative retail opportunities
READYBLAZE – Future proofed safer Firewood standards
You can cook anything on a Traeger!
Sipcam launches new products for 2021 under the pioneering ecofective range
Glee Gathering presents two days filled with exclusive content
Wednesday, 16 September: 11:00 – 12:00
Wednesday, 16 September: 12:30 – 13:30
Wednesday, 16 September: 14:00 -15:00
Wednesday, 16 September: 16:30 – 17:00
Product Showcase
Introducing Glee Gathering, 15-16 Sept 2020
What's happening at the Glee Gathering?
Virtual Showroom & Product Showcase
Let’s celebrate #FloralFriday on Friday 18th September
One-to-one meetings and virtual networking
Never fear, Glee Daily News is here
Send us your news and great ideas

To advertise in Glee Daily News 2020 contact alan@pottingshedpress.co.uk

Phone 01733 775700

 

Glee Daily News Newsdesk:

 

neil@pottingshedpress.co.uk

trevor@pottingshedpress.co.uk

 

 


Top of the class performance from Empathy

 

Empathy products are top of their class for performance and function, the combination of clear messaging, natural ingredients and the coveted RHS branding means they stand out from the competition to provide solutions for sowing, growing and lawn care for the conscious gardener.  

 

The team behind the successful product range provide solutions for retailers, ensuring all selling opportunities are maximised within key areas of the garden centre, from developing link-selling opportunities to providing dedicated POS, product placement and training. 

 

Rootgrow™ Mycorrhizal Fungi is the company’s key product and is included as a key ingredient across the majority of the range, its well established amongst consumers and heavily recommended by the RHS therefore all products containing rootgrow™ carry clear branding to highlight its inclusion. 

 

Rootgrow™ is also an effective link selling product for seasonal promotions and certain plant groups, the company has developed a series of messaging that can be strategically displayed on around and even on plants - the ‘I love rootgrow™’ hangtags help to drive awareness and increase the possibility of partnering the product with a plant purchase. 

 

Empathy has even developed smaller pack sizes of certain products to increase link-selling opportunities including the brand new 250g Bulb Starter. 

 

The company also provides dedicated pos, branded FSDUs which can be stocked depending on the season and a range of product placement possibilities for its wide range of products and a series of wooden display crates which can be seamlessly integrated into displays and bolster the company’s natural credentials. 

 

Empathy’s Simon Taylor said: “Our key focus for 2021 is ensure our retail customers are fully supported, we have a huge opportunity to capitalise on the influx of new gardeners entering the market, many of which need information and guidance, we believe that the combination of our clear messaging appeals to both new and experienced gardeners and our bold packaging means the products stand out.” 

 

For buyers interested in setting up meetings with members of the Empathy team to discuss new and existing products please get in touch either directly via email or via the Glee Gathering. To view the current range of products visit rootgrow.co.uk 

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