Grange are using Glee for the official launch of their new consumer ordering website – grangegardensdirect, which offers benefits to end-users as well as participating stockists.

Retailers who stock a modest minimum range of Grange products can take part in the scheme, which allows consumers to check out the products at their local garden centre, order it from the website in the comfort of their own home and have it delivered to their door by Grange.

“It means the retailer does not have to hold a lot of stock of our bulky items, but the sale still goes through his books,” product manager Rob Giles told Glee Daily News. “We want to grow with the digital age but keep faith with our stockists.”

Grange believe the service will help garden centres to compete with online retailers.