Visitors to the Forst Garden stand (hall 19, C10) will find extra value in a year that saw the manufacturer acquire M&M Timber and a win a POS accolade at the GIMA Awards.
There will be all-new summerhouses and additions to the contemporary sleeper bench collection launched to great acclaim last year. New log store and planter designs will also be on show for the first time.
Forest’s ‘Take Me to the Till’ merchandiser, which was judged ‘Best Point of Sale Material’ in the GIMA Awards, jhas been upgraded for 2015, allowing retailers to display summerhouses, arbours, pergolas, sheds and other garden timber products in a single attractive space saving merchandiser.
Forest have invested heavily in retail support services during the year and will demonstrate their greatly expanded library of digital assets. How-to videos and other POS will be on the stand, to help retailers looking to educate their customers whilst reducing shop floor time.
Glee marks the first opportunity since the acquisition of M&M Timber to see how the incorporated company’s portfolio complements Forest’s existing ranges. M&M Timber’s plant staging, merchandising, benches and tables will feature at the show, ensuring more choice and added value.