The Ebert and Sankey brands in the Fiskars group are to merge, creating a new super-brand servicing the pots, planters, conservation, irrigation and propagation categories.

The new business, to be known as ebertsankey, dramatically widens the ‘one-stop’ product choice for both Sankey’s UK buyers and Ebert’s European customers. Newly-developed products will join existing ranges under the new branding, which gets its UK launch at Glee (5A10-B11)

Both companies have been part of the Fiskars family for more than 10 years; with Sankey based in Nottingham and Ebert in Germany. Between them, the companies boast 200 years  of experience in plastic garden products manufacturing and marketing.

Under the strapline ‘ebertsankey – home of happy plants’, the new brand will a focus on customers and consumers in an offering with fresh lifestyle-led easy-to-shop point-of-sale presentation.

Kostja Ebmeyer, business unit director container gardening, who heads up the brand, believes there is “tremendous potential” for the trade to maximise the sales of container gardening. “ebertsankey is focussed on helping our customers to unlock this potential,” he said. The POS hierarchy would lead to quicker buying decisions.

The full product range covers orchid care, indoor containers, watering cans and sprayers,  hydroponics, patio containers in contemporary and traditional styles, troughs and brackets, watering cans , gro pots and propagators, water butts, composters, garden waste solutions, trellis and plant supports and garden aids.