Burgon & Ball RHS gifts are surefire winners
|
Burgon & Ball lifted Glee’s home and gift New Product Award for their range of gardener’s gift in RHS licensed or endorsed packaging – and already look to have a surefire sales winner on their hands. The first run sold out before Glee opened. “We showed buyers pictures of what they would look like – and everyone wanted to buy them!” said Heather Culpan, Burgon & Ball’s managing director. After a non-stop stream of orders at Glee, it looks like the second run, due for delivery in November, will follow the same pattern. The range includes a special version of the popular Kneelo kneeler, hand tools, secateurs and gloves, all in packaging carrying beautiful botanical plant images from the RHS Lindley Library artwork archives covering three themes – chrysanthemum, rosa and passiflora. Tamsin Westhorpe, a member of the judging panel, said: “The RHS Endorsed Garden Gift collection was an obvious winner. The packaging was just beautiful, and the quality of the gardening tools inside matched the loveliness of the gift - you'd know that someone loved you if you received it! It's a good example of an existing branded item being combined with others to make a highly desirable new gift set.”
|
|