In This Issue
Picture round-up from build-up day as Glee takes shape
Excitement mounts as Glee 2022 opens its doors tomorrow
Don’t miss out – register for Glee now
Vote now for the Best Buyers of 2022 - The Buyers Power List at Glee
Glee 2022 Show Guide available online
New products at Glee...in association with GTN
We are nearly ready to unveil the world of Westland
Burgon & Ball at Glee 2022: new improved Kneelo
Evergreen Garden Care continues its peat-free journey
Mower Edge Border leads Primeur’s product launches
A Greenfingers greeting from Woodmansterne!
Altico ramps up product programme and investment plans for 2023
10 reasons to not miss AMES UK at Glee 2022
Growing greener with Apsley Farms’ Natural Plant Food
Eliza Tinsley present Greenman Garden Tools
Ready – Set – Revive
Bloomin Amazing...an instant bestseller
World renowned V&A Museum collaborates with Bulldog Tools Pedigree Garden Range
New Campingaz Barbecue models made in Italy
New Campingaz Barbecue models made in Italy
Brothers taking Deco-Pak into its next chapter
Organic-based fertilisers & feeds order of the day for DJ Turfcare
Drop in on Durstons at Glee for exciting peat-free innovation
Come celebrate 30 years in business with EKJU
elho brings nature to Glee
Be part of a joyful tea revolution!
Barrus to launch over 60 new products to market at Glee
Wood Splitter Kindling Cracker comes to UK
Tildenet set to make big impact at Glee
Fifty new products and advanced customer services announced by Garland Products
Handy: The Ultimate Gardening Equipment Manufacturer and Supplier
Henry Bell introduces new wild bird care products
Sock specialist HJ Hall gets into the festive spirit
Sock specialist HJ Hall gets into the festive spirit
Versatile garden pad for use around home and garden
Award winning products from clever pots
See quality products from Flat Pack Sheds
LAVA-LITE Composter+...the perfect conditioner for compost
Time to get smart with Link2Home
Honeyfield’s info hub to help consumers in store
Meadow View Stone set to launch 20 new products
Norfolk Leisure turn up the heat at Glee 2022
Patio Black Spot - The complete garden stonework restoration system
Primus launch 115 new products exclusive to Glee!
Standalone PoS makes it ‘EASY’ for garden centre retailers
Red Gorilla looks forward to meeting everyone at Glee
Smart Garden set to unveil new products for 2023
Introducing Soilworx – a new natural organic fertiliser producer
Huge array of new products from Solar Centre
Huge array of new products from Solar Centre
New from Harmony Gardens
STV offers huge growth in online pest control sales
The Real Soil Company to showcase 100% peat free and organic Topsoil range
SunTime returns to Glee with a bang
SunTime returns to Glee with a bang
UK Greetings tailors initiative towards garden centre shoppers
New products, new sustainable options
Woodlodge partners with Pantone to create splash of colour in nation’s gardens
Yorkshire Flowerpots set to showcase British made terracotta planters
Zest countdown to Glee 2022. New stand, new products, new ideas!
Glee in June – everything you need to know
Gardenex hosting International Buyers’ Centre at Glee
Get ready for Fire, Grill & Chill at Glee 2022
Can you afford to miss the Glee Green Heart?
Europe comes to Glee 2022
Giving at Glee 2022
Home, Gift & Clothing
Glee Daily News brings you all the latest Glee news
Get your copy of GTN Xtra
Making peat free work for everyone - watch video discussion from the Glee studio
Bumper Glee Preview in GTN June issue - read online here
Glee in conversation with….UK garden centres
Send us your news and great ideas

To advertise in Glee Daily News 2020 contact alan@pottingshedpress.co.uk

Phone 01733 775700

 

Glee Daily News Newsdesk:

neil@pottingshedpress.co.uk

trevor@pottingshedpress.co.uk

 

 


Glee in June – everything you need to know

 

Throughout its 45+ year history, Glee – the UK’s largest and most prestigious garden trade event – has taken place in September. However, 2022 marks an exciting new chapter for the exhibition as, following a period of extensive research and consultation, and in a move designed to better support the evolving needs of the garden retail sector, the 2022 event will take place in late June (28th-30th, NEC Birmingham).

 

Here, the Glee organisers explains the reasons behind why the gardening industry will be congregating in high summer.

 

A new chapter for Glee in 2022

There is no question that the events of the last few years have cemented changes in the way we shop, which, in turn, has changed the way retailers look to onboard new and existing product orders. Demand for gardening products and associated sundries has grown exponentially, with two key sales periods being clearly identified – February to June, and September to December. Wanting to remain responsive to these changes has led Glee to a period of significant consultation, the results being one of the biggest changes that Glee has made for many years – a move to late June.

 

Better situated within changing buying cycles

Glee in June offers better synergies with buying cycles. With longer lead times – up to 12 months in advance - shaping professionalised buying practices, this change in the timing of Glee will provide improved access to products that meet peak seasonal sales demand and will enable retailers to forecast and manage these peak periods more confidently. 

 

Of those consulted, over 57% stated that lead times have extended significantly, making September too late to complete comprehensive buying for the year ahead. With a June date, retailers can undertake all their buying under one roof, minimising time spent on the road visiting showrooms, whilst also working with live data resulting from quarter one financial assessment and monthly range performance assessment, something that over 66% of those consulted confirmed they now undertake. 

 

 

The centre of the events calendar

Glee’s new date looks to also position the show more centrally within the wider exhibition cycle. Glee’s late June timing make it easier for many companies to exhibit at the NEC, by spring boarding from complementary events earlier in the calendar. The benefit for visiting retailers is that they will have even more choice and access to brands that they may not otherwise see. What’s more, access to Glee is improved for international visitors already on the exhibition trail in mainland Europe.  

 

Leaving space for Christmas

With Christmas driving the forward focus in September for many retailers, Glee moving out of this crucial space will enable retailers to concentrate on the key sales period like never before, safe in the knowledge that their spring and summer orders are in place and stock is winging its way to them when it is needed most.

 

Maximising DIY, grocery and home & gift sales opportunities

The benefit of Glee’s realigned timing is also well supported by suppliers, with 72% of those exhibitors consulted wholly supporting the move. June aligns with the supplier sell-in period to DIY and grocery accounts, whilst enabling an extended consultation period with garden centres. A move to earlier in the year also offers improved growth opportunities for home and gift retailers who want to maximise Christmas sales. 

 

Find out more 

To keep up to date on the latest Glee news visit www.gleebirmingham.com.  To enquire about exhibiting at Glee 2020 call +44 (0)203 3545 9752.

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