Johnsons Lawn Seed (hall 18, H26-K25) are promising Glee visitors two “hugely exciting innovations”.

The new products are unique to the company and to the garden retail industry, both representing a profit opportunity for retailers.

Full details are (as always) being kept under wraps until the doors open, but Guy Jenkins of Johnsons Lawn Seed has revealed some details about what you can expect to see from the company later this year.  He said: “We’re extremely excited about the products that we’ve added to our offering ahead of the 2015 season.  Last year we used Glee to showcase something different, and since then we’ve been collecting awards and accolades from a wide range of industry bodies.  This year we’ll be building on this positivity by launching two new products, both of which address common lawn complaints, and do so in the most innovative yet simple ways.”

One clue to the characteristic of one of the new products will be the presence of a Formula One racing car on the stand.  Those with a need for speed can jump into the car and race around the Monaco Grand Prix track via the inbuilt video game. The fastest lap each day will earn its driver a special prize.

In addition to the new products, Glee will also be used to showcase the company’s market leading lawn seed products.  From Luxury Lawn and Tuffgrass, to Quick Lawn and AnyTime, Johnsons Lawn Seeds offers a mix for every type of lawn.  The Adam Henson range of conservation and wild flower mixtures will also be available to view, as will the ever popular Grass Graffiti.

Jenkins added: “Our offering has been designed to make it even easier for retailers to maximise year-round sales.  Our lawn seed mixtures have been designed to meet the varying needs of the consumer – from shady lawns to seed that can be sown when temperatures are just +3°C, ideal for those hardy gardeners who want to get outside earlier in the season.  Each product is also supported by easily identifiable packaging, meaning consumers have absolute confidence that they have selected the right product for the job.  Complementary ranges such as the Adam Henson conservation mixes and Grass Graffiti, pull the entire portfolio together, opening up lawn seed products to gifting and outdoor leisure sales opportunities.”

To see the product innovations for yourself, join the company in Hall 18

Information about the company’s existing ranges can be found at www.johnsonslawnseed.com.