Glee awards 'double' for Apta's new lightweight pots
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A new range of planters in a unique lightweight material that replicates the look of glazed ceramics earned Apta (19C12) two coveted Glee New Product Awards today.
It was judged best launch in the landscaping and construction category and went on to win the Best of British award for best British product at Glee. The planters attracted the attention of visitors from the moment the show opened, impressing buyers with their authentic look and stylish finish. Trevor Pfeiffer, MD of The Garden Communication & Media Company (publishers of Garden Trade News and GTN Xtra), who was one of the awards judges, said: “Apta GlazeLite might be lightweight but will be a heavyweight garden centre bestseller – provided it is merchandised in a way that accentuates its lightweight design. Customers will love that they look just like ceramic.” These planters, in two designs and four colours, are almost impossible to distinguish from traditional products when planted up, whilst also being ultra lightweight, robust and environmentally friendly. The material is a combination of clay and re-cycled plastic. SRPs are £14.99 to £16.99.
GlazeLite also scooped a second award - the Best of British
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