The driver for the Fiskars 2015 campaign is to revolutionise gardening. It's to change our perception and experience of growing and this is what Fiskars will be bringing to Glee 2015.
Ethnobotanist and TV celebrity James Wong, brand Ambassador for Fiskars, will be on the Fiskars stand speaking with retailers and trade about the importance of getting more people involved in gardening; from kick starting a new generation of garden lovers to re-juvenating the gardening experience for those already growing. And it’s not just words, James will be demonstrating just how enjoyable, fun and relaxing gardening and growing can be.The revolution theme continues with Fiskars presenting design-led ranges that combine design aesthetics with ergonomic principle and technology, resulting in tool ranges that take the hard work out of gardening and put the passion back in.
“It’s great to be back at GLEE this year and really exciting that our new brand ambassador, James Wong will be with us on the Fiskars stand,” says John Grayson, Regional Director of South West Europe at Fiskars.
“We’ve had some tremendous developments at Fiskars recently with new product launches and some attention grabbing and educational new point of sale to further support our retailers. We look forward to introducing these to the trade at this year’s show.”
Next revolution of axes
The next generation of Fiskars Axes will be available for the trade immediately. This revolutionary range of virtually unbreakable 4th generation axes feature a new 3D grip for faster speed swing and increased safety. The new range has been awarded the prestigious Red Dot Award 2015 for high quality design.
Fiskars has been an expert in making durable axes since the 17th century. The Finnish company has continually improved the design and quality to match consumer needs with the latest advancements. The latest generation of Fiskars axes is developed to guarantee the best experience by matching each tool to task and skill level. In recognition of the high standards achieved, the 4th generation Fiskars axe range comes with an extended 25 years warranty.
The new Fiskars Light range
The new Fiskars Light range is launched at GLEE, a 2016 collection that showcases Fiskars ongoing commitment to develop ranges that make gardening easier and increase enjoyment of tasks. It is another perfectly timed and on trend introduction.
Recent research from Fiskars show that over 90% of consumers considered gardening to be a heavy task. The new Fiskars Light range equips retailers with the tools needed to educate consumers about the pleasure of gardening.
As a further benefit, an increased interest in a healthier lifestyle and home grown food, alongside a rise in urban gardening has shown the need for smaller and lighter garden tools for kitchen gardening.
The new Light tools are slightly smaller in size than standard ranges, making them more suitable for smaller spaces. Equally, the new tools are perfectly designed for more elderly gardeners along with younger generations keen to get growing outdoors. Fiskars is keen to kick start a new generation into loving their garden and enable older generations to continue to gain pleasure from gardening.
The range includes a digging spade, planting spade, digging fork, leaf rake, soil rake, weeding knife, weeder, cultivator, hoe and a new weed puller.
Next generation of Weed Puller
The innovative and universally recognised Fiskars Weed Puller has created a whole new market category, with sales of over 4 million units and trade sales up 200%. These impressive figures have assured Fiskars the market leader status in Europe.
Despite these impressive figures, there is still a large market share available. However, traditional weeding tools remain the implements of choice for 53% of lawn owners, often leading to poor results and increased physical strain. Additionally, 58% still use herbicides as the main defence against weeds, these include toxic substances that can impact on health.
The next generation of Fiskars Weed Pullers is tailored to suit the criteria of core ranges for Xact™ and the and the new Fiskars Light ensuring that Weed Pullers can be matched with individual requirements.
The Xact™ Weed Puller benefits from an optimised ergonomic grip and new pedal design to reduce unnecessary strain and increase durability.
The new Light Weed Puller offers reduced weight with a shorter shaft profile and the introduction of a new colour combination in White and Clay.