Westland unveiled their new Sow Smart concept yesterday - pre-sown modules that enable any consumer to successfully grow tomatoes from seed, whatever their experience level.

Sow Smart is unique in the market and pretty much foolproof. Each pack contains six gro-plugs sown with tomato seeds (a choice of  Alicante or Gardener’s Delight). The packaging doubles as a mini-propagator.

Users just add water and within four weeks have a plant that is ready to plant out in a container or planter such as the Gro-Sure Tomato Planter. There are no worries about overwatering as the plugs soak up only as much moisture as they need. The structure of the patented plugs ensures seeds and seedlings have the ideal balance of air, water, nutrients and support.

Senior marketing manager Jen Richardson says the product will change how consumers grow from seed. “It is so special and absolutely foolproof. It has been developed to help those who want the reward of growing tomatoes from seed but need a helping hand along the way.”

Stockists will be encouraged to set up Sow Smart displays alongside Gro-Sure Tomato Planters and Gro-Sure Tomato Food to maximise basket spend.