Range extension for Gardman's The Garden & Home Co brand
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The introduction of the unique Garden & Home Co. brand from Gardman means that retailers will now be able to offer a complete Doormat range solution at all price points. This encourages consumers to trade across the category into higher priced, quality lines.
A further range extension to the Garden & Home Co. proposition will offer consumers a choice of products that will span popular garden living categories such as wall art, clocks and candle hardware, inspired by emerging high street fashions and reflect current trends in garden and home décor.
Offered at attractive mid-price points, this mass appeal product ramge will be ideal for both impulse purchae and gift ranges.
Lifestyle themed merchandising displays and coordinating packaging has been developed for maximum shelf appeal, and to encourage link sales accross varying categories to increase basket spend.
This backed with a targeted consumer marketing plan will drive footfall to store.
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