‘Budding Gardeners’ is a brand new sub-range of Moulton Mill tools from Gardman targeting not only children but anyone with a desire to take up gardening.

The eight items in the range – which covers all needs from small hand tools to digging tools – are smaller and lighter than their standard counterparts, making them perfect for little hands. However because they are made to the same exacting standards as all the other tools in the premium Moulton Mill-branded range, they are equally suitable for less-experienced and grown-up gardeners who simply want robust, quality tools that are easy to use. Gardman stress that ‘Budding Gardeners’ tools are the real thing, and not toys.

In a marketing initiative designed to capture the imaginations of younger gardeners, a high-profile endorsement will be announced at the show.

Packaging and merchandising material (which includes a special display stand) carries the slogan ‘For families that grow together’ to emphasise that gardening is a sociable activity that can be pleasurably shared.

•  ‘Budding Gardeners’ carbon steel: Digging Spade and Fork are SRP £12.99, Lawn Rake £12.99, Soil Rake and Dutch Hoe, each £9.99; Hand Trowel, Hand Fork and Hand Cultivator, each £2.99.