Visitors to Gardman’s stand were able to take advantage of the garden sundries and wild bird care providers’ Spring Event.
Known for consistently giving garden centre retailers compelling offers, the company introduced a sales initiative centring on the products shoppers will be seeking in Spring 2014.
The Spring Event is underpinned by two of Gardman’s new sales initiatives – Stonger Off£rs and New Product !deas – and comprises compelling offers:
•65 unmissable offers: definitely the company’s strongest offer ever
•Savings of up to 70%
•20 new seasonal lines
•Up to one third off selected new category lines
•14 added value and half price promotional offers
“Getting a great start to the gardening season is always crucial and our Spring Deals have a very valuable role to play,” explained Duncan Ross, director of garden centre sales at Gardman.
“Retailers who take us up on the deals will have access to a greater depth of range with a higher throughput of products. This means they’ll be able to put new products in front of shoppers every time they come in store and so build a habit of return visits from the very beginning of the growing season. To be able to do this, we have worked hard to develop and introduce enticing new products to our ranges.
“Ultimately those who capitalise on the potential of our spring deals will drive up their footfall and so sales and profit.”
Stronger Off£rs and New Product !deas are sales initiatives within Gardman’s new retail partnership strategy, ‘Trust us to Deliver’.
