Buyers get first look at 600 new products from top US brand
When you visit the Panacea Products stand (20C25), spare a thought for the 350 blacksmiths in their production facilities hammering out their magnificent forged range of decorative garden products. Panacea are one of the best-known brands in the category back in their native US, and have now set up a UK company to market more than 600 products new to this country – including that magnificent forged range. You’ll find hanging basket brackets, shepherd hooks, hanging baskets, plants stands and metal fencing products in a huge range of attractively different designs. Ask about their heavy-duty obelisks, which deserve to find a ready market here. Panaceas are committed to a rolling programme of some 75 new products every season – so creative director Bernie Paniccia, the founder’s son, suggests you watch this space… Pictured: Bernie Paniccia with Panacea’s unique hanging ‘Welcome log basket’
|