Johnsons Lawn Seed will announce at Glee that sales of one of its most popular mixtures will raise funds for the Greenfingere charity for the third year running.
In the past two years from sales of 500g cartons of General Purpose lawn seed have raised more than £5,000 for the charity, which creates gardens for children's hospices throughout the UK.
It is through donations like this that Greenfingers is able to continue to install gardens in children's hospices. The funds also helped to kick-start the charity’s 'A Million Moments' campaign, launched this summer.
Guy Jenkins from Johnsons Lawn Seed said: "The work Greenfingers does is close to all of our hearts at Johnsons Lawn Seed, not only because many of us have children of our own, but also because of the way the charity is run, and how far they are able to stretch the funds raised. With the new 'A Million Moments' campaign being launched this year, we thought it now more important than ever to continue to support the Greenfingers team in their ongoing efforts to provide much needed gardens for children's hospices. In addition, with General Purpose being relaunched as a new and improved formula ahead of the 2016 season, we are hoping for an even greater total to donate for 2016."
Linda Petrons, head of fundraising at Greenfingers, said: "A huge thank you from everyone at Greenfingers to Johnsons for the generous donation of £5,000 from sales of its lawn seed. We are extremely grateful for Johnsons support which has directly contributed to our recent garden project; and we are delighted to know children who spend time in hospices around the UK will continue to benefit from Johnsons ongoing support with future donations being channelled into our recently launched A Million Moments Appeal."
The appeal aims to raise £1 million to enable a further 5,000 children in the hospice system to benefit from the inspiring gardens and outdoor spaces created by the charity's team.
The newly relaunched 500g General Purpose Lawn Seed is available to retailers via wholesalers throughout 2015/2016, and has been selected once again as it offers retailers a strong impulse-buy opportunity as well as excellent linked sales potential.
Find out more
To find out more about Johnsons Lawn Seed, visit www.johnsonslawnseed.com, email consumer@dlf.co.uk, or telephone (01386) 791113.