In This Issue
Welcome to the Glee Daily News 2020 Omnibus Issue
Glee Gathering receives great feedback
Vital hub for the industry
Virtual show is a big hit with Evergreen Garden Care
Glee New Product Awards – hosted by GTN
Triple success for Zest at Glee Gathering
Primeur enjoys thriving event
Vegetable & Seed Growing Kit a winning idea for 2021
Pleydell Smithyman – 2020 and beyond
Time to weave Korbond into your range
#FloralFriday for Greenfingers celebrated at the end of Glee Gathering week
Catch up on demand
The e-commerce conundrum: Creating sustainable online operations
Protecting and Supporting Our Most Values Asset: Our People
Product Showcases
The Landscaping Showcase
The Outdoor Entertainment and Decoration Showcase
The Garden Care Showcase
Behind the Scenes: Traeger Grills Talk Tech and Customer Experience at Glee Gathering
Perennial: here to help people in horticulture create better futures
Making your website your best salesperson
10 top tips for landing a fantastic range
The Grow Your Own Awards 2020: The Winners
Show success for Primus with double award win
EKJU proves popular over Glee
View the extensive Fancy Flames collection
British Meadow: a new ‘RHS Gifts for Gardeners’ collection from Burgon & Ball
READYBLAZE - Safer Firewood for 2020 and beyond
Vitax launch new products, new sizes and packaging
Micro-Grow launch a new display design for microgreens self watering microgreens kits including refills and tools
Bulldog Tools – made from FSC sustainable sources
Grilling with a Traeger is so simple
Growing with Hygeia has never been easier
Southern Trident launches 100% natural peat free coir compost with plastic free packaging
Sipcam launches new products for 2021 under the pioneering ecofective range
Fordingbridge canopy sets off transformation at Hilliers Marlow garden centre
Top of the class performance from Empathy
Send us your news and great ideas

To advertise in Glee Daily News 2020 contact alan@pottingshedpress.co.uk

Phone 01733 775700

 

Glee Daily News Newsdesk:

 

neil@pottingshedpress.co.uk

trevor@pottingshedpress.co.uk

 

 


Glee Gathering receives great feedback

Hyve Group, the company behind Glee, launched Glee Gathering this September, a digital forum intended to allow the gardening and pet industry to do business despite Covid-19 travel restrictions.

 

The event welcomed a worldwide audience to eight hours of exclusive content running over two days, a virtual showroom, product showcase hours, industry awards and a virtual platform for buyers and suppliers to connect, chat and undertake video meetings throughout the week. 

 

 

We caught up with Glee Event Director, Matt Mein (pictured above left with GTN's Trevor Pfeiffer) to discuss the first edition of Glee Gathering and what to expect from Glee in 2021. 

 

How was Glee Gathering? How did buyers and brands react to the new format?  

The feedback has been great. We brought the industry together virtually and it responded well to a new format that was put together in just over two months.  I am really pleased we could create a gathering on the original timeline of when Glee 2020 should have been.  Glee Gathering has been a great learning curve for us all, with the matchmaking platform and two packed days of content, it made for a really engaging two days.

 

What was your highlight?  

My personal favourite was the Glee New Product Awards. Normally I don’t get the opportunity to see the shortlisted brands present their two-minute pitch to the panel of judges as I am busy onsite at Glee. There were some really good pitches and to have so many companies pitching created a really lively few hours – well done to all that took part.

 

Will you continue to provide this digital format once physical fairs are up and running again? If yes, what will you change from lessons you’ve learnt this time around?  

This whole situation has really made us think more about the engagement we have with the garden and pet industries and not just have one route to engage. We will look to continue to develop our omnichannel offering, where other webinars or showcases can be created throughout the year.

 

How are you already preparing for your physical 2021 show? What can we expect from Glee 2021 or is it too early to say? 

We have been making some great inroads and are planning to bring the industry back together in a safe environment. We are looking forward to enabling retailers and brands to come together in a face to face setting, where all the senses can be engaged. Garden retailing has benefited from more of the UK population engaging with gardening since lockdown began and we can really learn from how the industry has adapted and how it has attracted over 1 million new consumers.

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