Forest Garden have launched new digital assets in the form of a whole host of new videos via its YouTube channel, to ensure garden centres are armed with a wide range of retail tools to drive sales, as well as offering consumers access to valuable information to help them throughout the buying process
Digital assets launched at Glee featured lifestyle and inspirational content combined with product focussed videos for Forest’s entire range including sheds, trellis, arches and arbours, pergolas and fencing.
The new videos ensure that retailers can provide consumers with the information they need to help them buy in confidence, plus information on post-purchase maintenance and optional extras to encourage add-on sales. Each video will be available for retailers to embed as part of their own website content, as well as for use within any in store digital merchandisers. They are hosted on Forest Garden’s YouTube channel, which has had more than three-quarters of a million views.
Andrew Bendall, Forest Garden’s Marketing Manager, said: “Retailers are all under pressure to provide more content for their websites and social media marketing, yet many have neither the time nor facilities to put this into effect. By increasing our selection of digital assets we hope to help provide our customers with useful content that reflects in improved sales, whether in store or online.”
Forest’s most popular video is currently ‘How to Build a Shed Base’ with over 200,000 views, followed by ‘How to replace a damaged or rotten fence post’ with over 150,000 views to date. Andrew added: “This not only demonstrates the popularity of our content, but the demand for specific advice that suppliers such as ourselves are best placed to provide in order to fully assist our retail partners.”
Forest’s YouTube account: www.youtube.com/forestgarden2011. For other information about ‘Forest TV’, Forest Connect, or for technical information such as how to embed the videos, please contact Forest Garden direct via telephone: 0333 321 3135, fax: 0333 777 7081, or email info@forestgarden.co.uk.
