In This Issue
Glee gets ready for an action-packed show
Still time to enter Glee New Products Showcase
Easy Fountain picking up on latest trends
Johnsons Lawn Seed introduces tomorrow’s lawn seed, today
Think Outside will unveil some stunning new collections
Gardena unveils mobile control system for watering and mowing
See the premium quality Bronte Collection on the Meadow View Stone stand (20H20-J21)
Hit the beach at Glee...free coffee and pallet of sand giveaway
NOMA Garden Art shines at Glee
Bord na Móna UK launches 15 new growing media and soil improvers
Skinner’s Pet Food exhibiting at Glee
Weber returns to Glee to exhibit full range
Westland launches turn towards natural solutions
Peckish take a natural approach this autumn
Wyevale Nurseries to attend Glee 2016
Hozelock promise more innovation
Tildenet steps up a gear to present new family of brands
Bayer Garden to rejuvenate the houseplant sector
Knights Garden Centres team with NedFox in coud-based EPoS project
New eco garden care range with pro credentials makes its Glee debut
Patterned pots deliver prize-winning results
Charles Bentley expands portfolio with dropship service
WJ Group set to showcase anti-slip decking product
New gravel, birdhouses and fire pit planned for Glee
Green Heart proves to be a popular feature
DJ Turfcare brings organics to Glee
Meet world freestyle pizza champion at Glee
WAGNER to showcase new electric Fence & Decking Sprayer
Exciting times for family-run AFK Marketing
From kitchen to restaurant and beyond...Whitco Catering & Bakery Equipment have the complete solution
Award-winning Brundle Gardener prepares for biggest Glee exhibition yet
New Bathgate Horticulture Product Range
New: Premium BBQ Briquettes & Premium Starter by Die Kohle-Manufaktur now available in the UK
Breakthrough in safe and effective moss and algae control
EAZYBBQ is totally green using only recycled and eco-friendly materials
Garland/Worth Gardening launch of over 100 new products
Woodlodge supports Greenfingers Charity with fire pit raffle
STILL – “The World’s Finest Gardening Gloves”
Fiskars PowerGear X - cutting edge tools for gardeners
Pot Pal launches first products, the 'Clasico' and ‘Preciosa’
Introducing Pedigree Garden the new generation of tools from Bulldog that are a breed apart
Gardman's growth strategy includes renewed focus on top sellers as well as new brands
STAEDTLER benefits from global partnership with world-famous artist
Make more from Raw - Natures Menu to Showcase Premium Pet Food for Cats and Dogs
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Johnsons Lawn Seed introduces tomorrow’s lawn seed, today
Find out more at Glee 2016, stand 18H26-K25


Innovation and evolution may not be two words you would normally associate with lawn seed, but Johnsons Lawn Seed – the UK’s leading consumer lawn seed brand – is on a mission to change that.

Earlier this year, Johnsons Lawn Seed brought to market one of the most exciting lawn seed innovations for many years.  Rolled out across its General Purpose, Tuffgrass, Quick Fix and Quick Lawn products, the new formula lawn seed represents a significant step forward in lawn seed.  But what does ‘innovation in lawn seed’ really mean, and how does the new formula differ from what is already available on the market today? Here the company’s consumer brand manager, Guy Jenkins explains.

Dedicated R&D

Very few people really understand the journey that lawn seed undertakes before it hits the shelves in garden centres and wider retailers. All Johnsons Lawn Seed products, no matter the variety or blend, has been developed as part of a 15-year breeding and R&D programme. DLF – Johnsons Lawn Seed’s parent company – dedicates a huge part of its business to research and development, with 1 in 10 members of staff working under the R&D banner. This investment means that they are able to develop the hardest working lawn seed. As a result, consumers can rest assured that every single seed that fills its boxes has been carefully researched, evolved and selected by a dedicated team of R&D specialists, with the ultimate aim of providing a product that delivers a stunning lawn every time.

What does the new formula offer that other lawn seeds don’t?

The latest formula introduction represents a significant evolution within lawn seed technology. The DLF R&D and breeding teams have developed a consumer seed first – a tetraploid lawn seed which has three times as much energy as ordinary seeds.  Quite simply this means that the seed performs better than any competitor seed, including such benefits asquicker germination and establishment, the ability to sow at temperatures as low as 3°C, improved colour, better drought tolerance and the need to water and fertilise less regularly compared to other lawn seed products.

The science bit……how tetraploid seeds are changing the lawn seed game

Development of the new formula was a labour of love for one DLF R&D expert. Having first started to develop a commodity driven seed some 15 years ago, it has been a case of trial and error ever since. Dedicating his own time to the project, this persistent individual worked and worked until a new generation of lawn seed was born, using a seed technology that will shape the future of all lawn seed development. It should be noted that Johnsons Lawn Seed’s new formula is not a genetically modified product. GMO has not, nor will it ever, feature in the DLF or Johnsons Lawn Seed portfolio. Instead, the new formula has been developed as part of a breeding and hybrid development programme. 

Here we look to understand the science behind the new formula lawn seed, helping to no doubt garner a new found respect for the little seeds.

Johnsons Lawn Seed’s new formula features tetraploid ryegrass, whereas previous formula only featured a diploid variety.  The terms 'diploid' and 'tetraploid' ryegrass refers to the number of chromosomes per cell in the grass plant. Diploids have two sets of chromosomes per cell while tetraploids have four. Anyone who remembers their school science lessons will know that the extra chromosome provides not only a bigger cell size, but also supplies more energy to the seed.

This extra energy, when planted, is expended within 10 days, delivering quicker germination rates. The extra energy also provides deeper roots, which explains why grass grown from a tetraploid seed requires less watering and feeding. Deeper roots also come into their own during periods of drought as they have the capabilities to locate water from sources far below the surface.

Extra energy also means that the new formula mixes from Johnsons Lawn Seed are almost fool-proof. Many people suffer from lawn seed failure as a result of burying the seed too deep. The poor little seeds do not have enough energy to break through to the surface, however in the case of the tetraploid new formula, this problem has been combatted. The extra energy delivers the grass shoot to the surface, whilst driving the roots deeper for a much firmer and permanent rate of establishment and development of a long-lasting, hardwearing lawn.

What does the future hold for lawn seed from Johnsons Lawn Seed?

Leading the field in lawn seed innovation will continue to underpin the work that the Johnsons Lawn Seed and the DLF R&D team undertake. Supported by activity such as the Campaign for Quality, Johnsons Lawn Seed will be working hard in 2017 and beyond to help consumers get up close and personal with their lawns. Guy Jenkins said: “Growing a beautiful lawn couldn’t be easier; in fact, it is easier than growing your own vegetables at home. Our latest innovation has been designed to reduce the time needed to sow and maintain the lawn, allowing consumers more time to just get out in the garden to enjoy their outside space. For us, this is just the beginning!  Our latest formula is merely the start of the next generation of lawn seed evolution.”

Find out more

To find out more about the Johnsons Lawn Seed product portfolio, or the journey from concept to store simply log onto www.johnsonslawnseed.com. Alternatively email the team at consumer@dlf.co.uk or call on (01386) 791113.

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