In This Issue
10 reasons not to miss Glee 2016
Kelkay's partnership for growth
Gardena unveils mobile control system for watering and mowing
Westland launches turn towards natural solutions
Glee New Products Showcase set to be the biggest for years
Tildenet steps up a gear to present new family of brands
Gardman's growth strategy includes renewed focus on top sellers as well as new brands
Wyevale Nurseries to attend Glee 2016
Still time to sign up for GIMA's 'speed dating'
Hozelock promise more innovation
Bayer Garden to rejuvenate the houseplant sector
Green Heart proves to be a popular feature
Gift sector sees repaid growth
DJ Turfcare brings organics to Glee
Nature’s Feast to bring variety to small animals category
Peckish take a natural approach this autumn
Knights Garden Centres team with NedFox in coud-based EPoS project
New eco garden care range with pro credentials makes its Glee debut
Weber returns to Glee to exhibit full range
Fiskars PowerGear X - cutting edge tools for gardeners
Patterned pots deliver prize-winning results
Brundle prepares for biggest Glee experience yet
Charles Bentley expands portfolio with dropship service
WJ Group set to showcase anti-slip decking product
New gravel, birdhouses and fire pit planned for Glee
All the industry news, as it happens
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Gardman's growth strategy includes renewed focus on top sellers as well as new brands

Gardman CEO Pete Utting has outlined a new comprehensive strategy designed to help stockists achieve future growth in 2017 and beyond.

Pete says Gardman successfully delivered on its promise of stability and growth in 2016, achieving an average service level success rate of +90% in the year to date. The company is now turning its attention to how customers can achieve further significant gains.

Prime elements of the new strategy are a renewed focus on known top-selling lines to drive the core business, refreshing makeovers for key market-leading brands Cole & Bright and Grow It, plus new brand concepts to capitalise on consumer garden décor and gifting trends.

He believes this new approach will be a real game changer for the company’s categories. “We know that new product development remains the lifeblood of our industry – and we are carrying on innovating as we have always done,” he explains. “But we also believe there is a lot more growth to be gained from existing products for which there is strong demand, but which are not always available on the shelves.”

Gardman’s solution is the introduction of its ‘Hot 100’ and ‘Star NPD 2016’ initiatives, which identify respectively Gardman’s best-selling lines across all categories and the top selling new products launched earlier this year. “We are confident that by helping customers give focus to more than NPD, it will create a very solid platform to grow their business” Pete says.

Gardman’s plans for 2017 will be unveiled at Glee (12-14 September, NEC Birmingham) in Hall 17-20, stand 19E30-G31.

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