In This Issue
Glee opens in the morning - and there's so much to see
Green Heart delivers Glee visitors a spectacular welcome
Glee New Product winners will be announced at 10:00am Sunday morning
Johnsons Lawn Seed wins the race to raise funds for Greenfingers
Kelkay to launch 107 new products at Glee 2014
Nordic's easy-care Pergodas make debut
Innovation and versatility from Tildenet and Haxnicks
Gardenonaroll set to launch two new products
Apta launch unique lightweight planter concept
Gardman develops premium wild bird care brand ‘The Ernest Charles Co’
New and expanding ranges from Whitefurze at Glee
95 years of bulb growing at Taylors and now they're going all "Bake Off"
Charles Bentley to launch premium brushes range
GardenDeal app: the mobile loyalty scheme for garden centres!
It’s a rake, Jim, but not as we know it…
Win a day's design consultation from Catering Design Group
New waterproof accessories brand to showcase at Glee
Stax launch new Ambassador ranges at Glee
New cordless garden tools go head to head with petrol rivals
Outside decor from Home2Garden
Family run business will deliver inspiring environments
Log this: a warm welcome awaits at HOTMAX
How Garden Centres win the Coffee Shop War
Karcher unveil ‘chore-free’ watering range
Norfolk Leisure bring a touch of festive glitter to hall 17
Now there's a Rootgrow pack for evergreens
Westland Horticulture to showcase new range at Glee
More would visit garden centres if coffee was better says survey
Buyer Connect: let the power networking begin...
Don't rest on your laurels...promote them in red and green pots
Neudorff gear up for UK expansion
Giraffe sculptures take a bow at Glee after Tour de France appearance
Smart Solar to re-launch as Smart Garden
Glee Food & Catering Zone helping garden retailers grow profits
Free Glee Daily News and Free Glee Catalogue
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Gardman develops premium wild bird care brand ‘The Ernest Charles Co’

Leading wild bird care supplier, Gardman has developed specialist wild bird care brand The Ernest Charles Co to offer retailers and consumers a greater depth of choice within the category. Dedicated to providing quality products, The Ernest Charles Co will soon offer its specialist blends in 2kg and 12.55kg sizes, in premium re-sealable packaging.

Furthermore, a range of four premium bird tables has been launched with immediate availability, allowing Gardman’s retail partners to capitalise on spring trading. To demonstrate the brand’s commitment to design and quality each table carries a unique 15 year guarantee, is handcrafted in the UK from FSC-pine with a long lasting rot-protection treatment.  Each has a slate effect roof and an embossed plaque as a marque of brand authority. Fully assembled stems and full colour packaging for the table heads provide a practical, impactful shop-floor solution for retailers as well as easy transportation for consumers.  Prices range from £59.99 to £149.99.  

Marketing Director, Sarah Downing explained: “Our specific goal is to ensure that the brand offers an effective way to trade up customers and tempt them towards higher quality products – boosting sales and profits.  We spotted a gap in the market for a premium wild bird care proposition and have therefore taken great care to get every element right.  

"Heritage is at the heart of the brand, with its roots stemming back to 1844. Our tables have been handmade and manufactured in the UK and our feeds have been selected, blended and packed locally.  The quality of the packaging is as important to us as the product to ensure maximum stand out in store.”

Gardman is now developing innovative themed POS that will express The Ernest Charles Co’s brand ethics and engage the consumer in the category.

To complement the new bird table range, Gardman has launched a 12.55kg Robin Blend  – unique to the market and with a strong RRP of £17.99. To ensure the tables get off to a flying start, they are also giving away a free bag of Robin Blend with selected tables ordered before the end of March. Pallet wraps and tent cards that highlight the USPs of the new blend are available. 

The Bird Table range comprises:

  • The Chatsworth Bird Table (RRP £149.99), which has a solid pine hexagonal table and can be used with a wide range of feeds including seed mixes and blends, peanuts, fat balls, suet treats and dried mealworms. 
  • Wilton Bird Table (£119.99) is a solid pine square table with a slate effect roof.  It too can be used with a wide range of feeds.
  • Osborne Bird Table (£89.99) is a solid pine table with slate effect roof and an integrated nut feeder. 
  • Warwick Bird Table (£59.99) is a solid pine table with a slate effect roof. 

The Ernest Charles Co has almost 170 years of unrivalled expertise in sourcing, cleaning and blending seeds.

Retailers wishing to order the new tables should contact their local agent on 01406 372237. 

You can find Gardman at Glee on stand 19E30-G31, 20D50



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