In This Issue
Impressive stands and strong numbers for Glee 2018
Category expansion opportunities in Water Features
Meadow View Stone unveiled new products
Treadstone's new Clip Glove receives enthusiastic response
Visitor and exhibitor reaction to the show
Best ever Glee for Apta
Big amaryllis the top attraction on Taylors Bulbs stand
What a success story for Primeur
Westland strengthens home and garden range
Revolution and evolution for Johnsons Lawn Seed
Vibrant Gardman catches the eye
RockinColour reports great success for new ranges
Evergreen continues to flourish
‘Monumental’ performance from the Patio Black Spot Removal Company
U-greeny vertical gardening is a big hit
OE Lights shine brightly at Glee
Prongcroft brings fresh approach to garden care
Get set for Cultivating Retail this Autumn
Dansand No Grow win Visitors Choice Award
Industry's top retail buyers named at Glee
Glee New Product Awards 2018 - Winners round-up
Exhibitors face the judges after Glee New Products shortlist is revealed
Glee confirm new 2019 opening days
Aylett Nurseries win RSPB Conservation Garden Centre of the Year Award
HTA elect new vice-president and three board members
Award is a leg-up for new agapanthus says Wyevale Nurseries
Best Green Heart Display winners
In with the NEW and recycling the OLD
Using search engine optimisation to promote your event
Creative Products impresses at Glee
Successful show for Block Blitz
Woodlodge’s most successful year at Glee
Shift to greener and safer products drives demand for Sipcam
Vitax feeds appetite for specialist products
Find out how Deco-Pak fared at Glee...by video
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Evergreen continues to flourish

 

Glee 2018 was a big show for Evergreen Garden Care. Not only did the leading garden brand unveil its new name, there was also the launch of new products across its entire product portfolio and a new approach to merchandising on display. 

 

Perhaps one of the most interesting topics for retailers was the merger of EverGreen®, the market leader in lawn fertiliser, with the much loved Miracle-Gro® brand. The move was positively received, with retailers commenting that it brought cohesion to the brand and would help simplify the buying process. Market research carried out by Garden Care also revealed that consumers already perceived a link between the two brands and trusted Miracle-Gro as a reputable brand. 

 

The new products, Miracle-Gro® Humifirst and Roundup® Speed Ultra, were also praised; both will further bolster Evergreen Garden Care’s existing range of market leading products. The new products, Roundup® Speed Ultra and the new formulation Humifirst (TM) in Miracle-Gro liquids range, were also praised; both will further bolster Evergreen Garden Care’s existing range of market leading products.  They were created from comprehensive research and development at the brands scientific facility in Levington. The investment in this research centre showcases Evergreen Garden Care’s on-going commitment to launching formulations that will help gardeners throughout all seasons.

 

Visitors to the stand saw first hand the new marketing approach that Evergreen Garden Care will be introducing throughout 2019. With floral wallpaper, soft furnishing and picture frames making up the stand; the brand is striving to develop a softer approach to POS. This tactic will tap into the interests of a younger audience and make the product more relevant for their lifestyles.

 

 

With so many changes underway the brand used the show to inform and reassure their garden retailers about the exciting developments. The new management team, including managing director Mark Portman, were on hand to meet key retailers and explain how time is changing for the power brand.

 

“Glee 2018 was an exciting show for us and was a real milestone in the future of the brand,” commented managing director, Mark Portman. ”Whilst we have undergone some big changes in the recent months, everything we are doing is born from a commitment to offer our customers and retailers the best quality products.

 

“All brands within the Evergreen Garden Care portfolio will continue to grow in 2019 and with a new marketing strategy, including TV campaigns and new POS, we are looking forward to appealing to a new range of customers.”

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