In This Issue
Welcome to Glee 2013
Suttons launches new Wildlife Sanctuary Seed Collection
Glee Opening Times
Glee New Product Awards 2013 - Winners Announced
Forest Garden relocates to ‘heart of the industry’
La Hacienda launches new giftware range at Glee
Grub’s - For All Outdoor Occasions
Whitefurze showcase eco-friendly garden range
New product ideas, sharper pricing and great promotional offers for lighting and hanging garden
Hotspot bulb shop from Taylors
National Structures to show timber canopy
Jeyes unveils new-look range at Glee
Kelkay's Build Mate
Little PetFace is big new launch at Glee
Guaranteed Repairs for Coffee Machines
All the latest industry news in GTN Xtra
How the internet can help your business...
If you’re going to Glee to find your new bestsellers for next year…
When walking Glee becomes a little too much
Glee Catalogue Correction: Crown Garden Products
Glee Catalogue Correction
Westlands New Planting Magic is a must for every plant sale
Stewarts announce winners of schools campaign
Miracle-Gro launch Flower Magic for pots
Pink badge bubbly winners from Catering Design Group
Katie wins first trolley of booze...
Did you spot the Stig at Glee?
GIMA Award Finalists Javado and Biostretch at Glee
Artisan Crates by Link Shelving
New Impulsive pick-up lines from Vivid Arts
The Hemingways drop in to launch new Briers range
Contacts for new stories

Editorial Contacts:
Mike.Wyatt@tgcmc.co.uk
Trevor.Pfeiffer@tgcmc.co.uk

Advertising Contacts:
Mandy.Atkin@tgcmc.co.uk

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New product ideas, sharper pricing and great promotional offers for lighting and hanging garden

As well as launching a complete category solution for lighting packed with new product ideas, Gardman introduced their ‘ShaRRPer Pricing’ initiative and a number of promotional offers and merchandising solutions at Glee yesterday.

“Lighting is a strong, growing category and we are giving our retail partners the tools they need to capitalise on this opportunity,” explained Sarah Downing, marketing manager at Gardman.

Visitors to the company’s stand (5B30-C31) will discover the facts behind the promotional headline:

•35 New Product !deas;

•15 ShaRRPer Prices;

•10 all-new sales boosters, priced to drive volume sales all year;

•New pre-merchandised display units, giving retailers the high-impact, easy merchandising solutions they need.

Including high sales volume items such as liners and moss, Gardman’s rejuvenated hanging garden range was also launched at the show yesterday. As part of the company’s new sales initiatives – SMA*RTER Merchandising, New Product !deas and ShaRRPer Pricing – the range has been refined, prices have been dropped, new booster offers put in place and effective research-based merchandising solutions developed.

In particular Gardman have enhanced their Blacksmith Range, introducing a premium product offer. A heavier gauge of iron has been used, a heavier duty chain with s-hook and the design has been improved with added spokes and particular design details.

“Hanging garden is an important line for garden centres,” Sarah Downing said. “As well as being a range known to consistently appeal to consumers, the category offers real and very valuable opportunities for additional sales.  Getting the merchandising right pays dividends. Our new solution is modular and so flexible for any garden space. The interchanging parts mean gondolas can be transformed into wall stands and can be used as fully shelved, as a hanging wall for larger items or as part display, part stock with the display at the top and a hopper at the bottom.”

‘Trust us to Deliver’ is Gardman’s new retail partnership strategy, designed to help garden centres drive sales and profits. The five sales initiatives within the strategy are:

* ShaRRPer Pricing: lower RRPs will drive the sales volume

* Stonger Off£rs: a greater deal and frequency of offers will drive footfall and sales

* SMA*RTER Merchandising:  innovative merchandising solutions will maximise the sales per square metre

* New Product !deas: Innovation in new product development will drive sales and footfall

* Category Solutions: a complete category management solution will give retailers the expertise to win sales
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