In This Issue
Kelkay’s Country Cottages to inspire retailers at Glee 2015
Johnsons Lawn Seed to kick-off Glee with game changing product enhancements
Latest news from Glee exhibitors
Bord na Móna UK launches new products at Glee
Glee 2015: a vibrant showcase from the garden retail market
Eight dedicated product sectors mean Glee has got it covered
Special show features add to the Glee visitor experience
Register today to attend Glee 2015
Entries pour in for Glee New Products Showcase
Leading property advisor exhibits at Glee
Last few stand spaces available
Durstons add new 10-litre Multi Purpose to range
Over 80 new products to be launched by Garland/Worth Gardening
Revealed: Glee's first Buyers Power Shortlist
Talking about a revolution - Fiskars at Glee
Innovative tools inspired by the past
Getting ready for Glee
Quality, trends and service – all delivered with Briers retail expertise
Deco-Pak upping their game at Glee 2015
Comprehensive collection from Draper Tools
Roundup returns to Glee with more good news for retailers
Smart array of products at Glee
Tarmac launches new range of gardening products
Year of research drives major Town & Country re-brand
Glee's Top 100 chart offers clues to what's hot
Free Glee Daily News and Free Glee Catalogue
All the industry news, as it happens
Entries pour in for Glee New Products Showcase
 
The Glee New Products Showcase is building to be the biggest for years as entries from exhibitors pour in...
Read more»
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Johnsons Lawn Seed to kick-off Glee with game changing product enhancements
Check out the action on Glee stand 18H26-K25

(DLF Trifolium) Johnsons Lawn Seed's stand will be buzzing with football fever at Glee this year as a whole team of new product improvements are unleashed, as well as exciting range expansions, football themed giveaways, and even a freestyle footballer will be on hand to entertain the crowds.

Inhabiting the same hotspot in the middle of the show as it did in 2014, the Johnsons Lawn Seed stand will take visitors through a game changing array of improvements. Best-selling products are set to be re-launched, with new packaging and point of sale to match. 

Consumer manager Guy Jenkins explains how this will benefit retailers. 

"Last year we announced our campaign for quality as an industry-wide call to action to ensure higher standards of lawn seed are reaching the market, as well as  highlighting our behind the scenes efforts to ensure consumers aren't discouraged by poor performing imitations.  This is of course still an ongoing topic, however we are doing everything we can to encourage confidence amongst consumers, part of this comes from continuing to offer new and exciting products.  

"At Glee this year we are showcasing a number of new additions, all of which have been designed to offer retailers the chance to stock the latest in grass seed technology, something that will benefit both retailer and end-user.   We look forward to taking our retail customers through how to take advantage of our profit boosting products."

A football trickster will also be on-stand to perform freestyle tricks, whilst a football giveaway will also be taking place to coincide with an exciting new product addition to the Turfline range.  The exciting new addition is set to allow retailers to make the most of the football frenzy being whipped up ahead of the UEFA Euro Football Finals next summer.

Find out more

To find out more about Johnsons Lawn Seed, visit www.johnsonslawnseed.com, email consumer@dlf.co.uk, or telephone (01386) 791113.

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