In This Issue
10 reasons not to miss Glee 2016
Kelkay's partnership for growth
Gardena unveils mobile control system for watering and mowing
Westland launches turn towards natural solutions
Glee New Products Showcase set to be the biggest for years
Tildenet steps up a gear to present new family of brands
Gardman's growth strategy includes renewed focus on top sellers as well as new brands
Wyevale Nurseries to attend Glee 2016
Still time to sign up for GIMA's 'speed dating'
Hozelock promise more innovation
Bayer Garden to rejuvenate the houseplant sector
Green Heart proves to be a popular feature
Gift sector sees repaid growth
DJ Turfcare brings organics to Glee
Nature’s Feast to bring variety to small animals category
Peckish take a natural approach this autumn
Knights Garden Centres team with NedFox in coud-based EPoS project
New eco garden care range with pro credentials makes its Glee debut
Weber returns to Glee to exhibit full range
Fiskars PowerGear X - cutting edge tools for gardeners
Patterned pots deliver prize-winning results
Brundle prepares for biggest Glee experience yet
Charles Bentley expands portfolio with dropship service
WJ Group set to showcase anti-slip decking product
New gravel, birdhouses and fire pit planned for Glee
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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10 reasons not to miss Glee 2016


This year's Glee, taking place on September 12-14 at the NEC Birmingham, is shaping up to being one of the most successful in the event's history. We've come up with 10 reasons why it's going to be special and why you can't afford to miss it...



This year's Glee, taking place on September 12-14 at the NEC Birmingham, is shaping up to be one of the most successful in the event's history. We've come up with 10 reasons why it's going to be special and why you can't afford to miss it...

1.     The world’s best opportunity to source world-leading gardening and outdoor living products. Over 550 UK and international suppliers will be showcasing their new ranges at Glee in 2016, representing the strongest showcase of leading brands and exciting innovators under one roof.

2.     Thousands of new products to set you apart from your competitors. Each year Glee is home to thousands of new product launches. Head to The New Product Display, to see the most innovative, unique and commercial products from the hundreds of suppliers at Glee. The competition sees new designs and products perfectly displayed for your consideration with the best of each category receiving the accolade of a ‘Glee Award.’ Visitors can also cast their vote for their favourite, awarding one lucky entrant with the title of ‘Retailers Choice Award’, sponsored by the HTA. New product winners will be announced at 5:30pm on Monday 12th September.

3.     First look at future trends. From exhibitors to industry experts, Glee is where future trends are born. Look out for instant gardening solutions and innovative garden leisure products – just some of the exciting themes that will be showcased in September.

4.     A new look at garden retail categories. Glee’s core sectors are also set to benefit from a makeover in 2016.  In a move to ensure that the exhibition’s product sectors are more reflective of the modern garden retail environment, three of the show’s core sectors will be rebranded. First up will be Garden Leisure, which will become known as Outdoor Entertaining, whilst Glee Garden Design & Landscaping will enter a new chapter in 2016 under the banner of Landscaping and Garden Decoration. Finally, Retail Experiences and Services will replace Retail Services.  Offering the best in shop-fittings, POS, EPoS and retail design, this area will be expanded in 2016 to better incorporate the wider aspects related to inspirational and functional retailing concepts.

5.     Effective use of buying time. Buyers visiting Glee will find the full spectrum of garden retail categories under one roof, including Garden Care, Landscaping & Garden Decoration; Outdoor Entertaining; Plants & Nursery; Home, Gift & Clothing; Retail Experiences and Services; and Pet. 

6.     Revitalised format. The new location within the NEC has seen Glee benefit from a new layout and visitor flow. This simple change in 2014, heralded as a great success by the garden retail industry, has helped to bring together even more suppliers and retailers. It has also reinvigorated the industry’s connection with the event, creating a show that looks and feels unlike any previous Glee.

7.     Innovation at every turn. Launched in 2009, the Glee Innovators Zone has already helped more than 180 companies break into the garden retail market.  This special area is designed to help nurture valuable grass-roots product development and one-off design ideas, whilst also bridging the gap between market-ready new product launches from established companies and pre-commercial product ideas.   This year Glee’s Innovators Zone will be home to over 30 brand new companies.

8.     Learning opportunities. As always Glee will offer visitors a free, three-day Seminar Programme organised in conjunction with the HTA (Horticultural Trades Association), which will share expert business and garden retail advice to help grow your business through challenging trading conditions.

9.     Network, network, network. Glee offers an unrivalled opportunity to network with your peers, and provides the perfect platform to meet with new and existing customers. Meeting rooms are also available, making the show the perfect base to conduct sales and 2017 planning meetings. The Buyers Power List will be returning in 2016, with this year’s winners announced on Tuesday 13th September.

10.  Free entry; easy to register. Entry to Glee is free for all pre-registered trade visitors. To pre-register, visit www.gleebirmingham.com where useful show, exhibitor and travel information is also available. For details on exhibiting at Glee, call 0203 033 2160.

Kelkay's partnership for growth

Kelkay have teamed up with Andy McIndoe to create a series of unique landscape collections to build interest and drive customer sales...


Andy McIndoe, 25 times Chelsea Gold Medal Winner, has worked with the team at Kelkay to develop a series of themed collections designed to help consumers with great ideas for designing their own gardens. For less experienced gardeners, who are frequently gardening in the much smaller plots of modern homes, Andy has worked on four core looks for the collections which are sure to appeal to almost anyone.



Mediterranean Garden
– mellow Golden Gravel and Eastern Boulders help to create a warm sun soaked landscape in which Rock Rose, Sage and Olive trees thrive

Coastal Garden  – water worn pebbles, Logstone Sleepers and Timber Stepping Stones team with Hebes, Thrift and Sea Holly to create a feel of the coast

Country Garden – subtle Cream Chippings and traditional Cotswold Rockery Stone feature in this low maintenance scheme which also includes Potentilla, Cranesbill and Violas

Town Garden – in small shady spaces Granite Cobble Mats and Black Mountain Rockery blend in contemporary style for urban gardens where Skimmias and Fatsia thrive

“To encourage younger and less experienced gardeners, retailers need to build consumer confidence and provide really easy-to-execute garden landscape ideas.” said Andy McIndoe  “Kelkay’s Aggregate range is a great starting point because it’s so easy to get an instant solution to the most common landscape challenges. The range of Kelkay Collections I’ve created take the use of aggregates one step further, helping customers to understand how they can add other textures and plants to create a well-designed garden space.”

The range of Kelkay landscaping products feature in each of the collections which are designed to help create cross-merchandising opportunities in store and encourage customers to shop not only the landscape materials, but in plants and sundries too. Cleverley merchandised, they present a great opportunity to grow average project spends and provide inspiring ways to increase average basket values.

Each of the Collections is supported by eye-catching and informative graphic display with Kelkay’s unique ‘see it used’ point of sale. All the Collection merchandising slots seamlessly into the enormously flexible Kelkay merchandising system.

Kelkay managing director Antony Harker added: “We are very pleased to be working with Andy whose experience and expertise in the design and care of gardens blends very effectively with our skills in sourcing and marketing the products. Together, we think we’ve created a compelling marketing opportunity that will drive category growth.” 

Kelkay will be announcing their 2017 new product development plans and a host of other exciting developments designed to drive the hard landscape category at Glee on stand 19B10-C21.

For more information, click here  www.kelkay.com

e-mail: salesenquiries@kelkay.co.uk

01405 869333

Gardena unveils mobile control system for watering and mowing



Gardena has announced its latest system designed to control irrigation and robotic lawnmowers via a mobile phone or tablet and an internet router...


Gardena has announced its latest system designed to control irrigation and robotic lawnmowers via a mobile phone or tablet and an internet router.

Part of a range of similarly-designed products, the innovative system features an intelligent Gardena smart Gateway, which communicates with the Gardena smart Sensor, the Gardena smart Water Control and the Gardena smart Sileno via a high-powered antenna. With the help of the free smart App for smartphones and tablets, connected devices can be controlled from anywhere and at any time: users can turn them on or off, check their status or change their configuration.

The smart Sensor produces live data, for example on soil moisture, outdoor temperature, and light intensity, making it easier for gardeners not only to plan when to mow or water their lawn, but to also adapt their routine to potential storms. The corresponding mobile app will be available free of charge for iOS and Android users, and will be continually updated with new features.

NEW watering solution for small gardens and roof terraces

Gardena have introduced hose and hose box in a new format for the simple and convenient irrigation of small gardens or on roof terraces.

The new Gardena Terrace Spiral Hose is a solution for the irrigation of mini-gardens and plants on balconies and terraces. The 7.5m hose retracts to ist original shape after use, for storage on a bracket integrated into the Standard Hose Connector, so it can be stowed neatly at the tap. It is available as a set with the original Gardena System Parts and Gun Nozzle. A set with the Gardena Watering Sprayer will also be available.

The new lightweight and compact Gardena Terrace Hose Box carries 10m of 11mm hose and has a fold-in carrying handle. Easily transported, it is equipped with a 1.5m connection fitting, the required original Gardena System Parts and a Gun Nozzle.

The new Gardena Adapter for Indoor Taps is ideal for users without outdoor taps.

NEW hand tools with improved ergonomics

Gardena has also introduced new Classic Hand Tools, new Comfort Hand Tools and new combisystem Hand Tools.

Hobby gardeners have placed their trust in The Gardena combisystem across more than 40 years. In order to make handling even more pleasant, Gardena has once again improved the ergonomics. Whether large or small tools, every handle is compatible with every tool, and is guaranteed to connect without wobbling. Gardena provides a 25-year warranty for these products.

A new ergonomically shaped combisystem handle, easily attached via a soft plastic screw, features soft plastic elements and a rounded handle end.

The new Gardena Classic Hand Tools and  Comfort Hand Tools both benefit from new, ergonomically shaped handles that lie perfectly in the hand, the former with angled handle ends to prevent slipping, and the latter with rounded handle ends that resist slipping, even when hands are damp. Both ranges have a Duroplast coating for a long life.

See all Gardena’s new products at Glee on stand 19C30-E3
Westland launches turn towards natural solutions


Westland will unveil new launches in its Gro-Sure, New Horizon and Resolva ranges at Glee – plus a child- and pet-friendly lawncare solution...


Westland will unveil new launches in its Gro-Sure, New Horizon and Resolva ranges at Glee – plus a child- and pet-friendly lawncare solution.

Due for delivery in January 2017, SafeLawn is an organic fertiliser and lawn seed that is designed to be safe to use around children and pets, overcoming a key barrier to lawn treatment use.

 Westland says many are put off using chemicals due to safety of pets and children and 84% don’t use lawn feed. With 18.8m gardens nationwide, this represents a great opportunity*.

SafeLawn is made with 100% natural ingredients, greening up lawns within a week and then continuing to feed as it naturally breaks down. It helps grass out-compete moss and weeds and contains naturally occurring bacteria that breaks down dead moss and thatch, returning nutrients to feed the grass.

*Proprietary Qualitative and Quantitative research 2014.

There will also be a new all-round natural fertiliser from New Horizon, new Natural Power pest control from Resolva!, using a physical action to prevent infestation on ornamental and edible crops, a new Gro-Sure slow-release  Rose & Shrub Food, and new Gro-Sure Smart Ground Cover protective and decorative natural mulch, said to be 75% more effective at weed prevention than other types and offering 50% more coverage*

*Independent trials at Reading University.

On the seed front, the Unwins brand is teaming up with Delicious Magazine and Emma Bridgewater to bring new shoppers into the category.

The Unwins Sweet Pea range will be available in new updated packaging with great in-store merchandising opportunities based on colour combinations. It will be linking with renowned English earthenware designer Emma Bridgewater to give consumers a bespoke Unwins Sweet Pea vase.

The Unwins Bursting With Flavour range will encourage food enthusiasts to go back to basics and grow their own for improved flavour, offering a bespoke Unwins Delicious Kitchen Garden Magazine to ensuring consumers get the best from their plot-to-plate eating experience.

Glee New Products Showcase set to be the biggest for years


The Glee New Products Showcase is building up to be the biggest for years as entries from exhibitors start to come in...



The Glee New Products Showcase, in association with Garden Trade News, is building up to be the biggest for years as entries from exhibitors start to come in.

All of the showcased new products will be displayed in a new Glee New Products Showcase display area at the end of the central boulevard in Hall 17 and judged early on Monday morning before the awarding of the Glee Awards at 5.15pm on the 12th September.

A new feature of the judging this year sees the shortlisted entries in each category being given the opportunity to present to the judges at 2pm on the 12th. Once the judges have come up with their shortlist of three in each category, the candidates will be invited to a special forum with the panel where they’ll have a chance to explain why their product deserves to be a winner.

Exhibitors are entering up to 5 new products in each of the following Glee New Product Showcase 2016 categories:

  1. Garden Care (growing accessories)
  2. Garden Care (chemicals, fertilisers and compost)
  3. Garden Decoration
  4. Landscaping
  5. Outdoor Entertaining
  6. Machinery and Tools
  7. Home, Gift & Clothing
  8. Pet and Wildlife Products
  9. Plant Seeds and Bulbs
  10. Retail Experiences and Services

If Glee exhibitors have not made their entries yet, this can be done via the Glee website using the Exhibitors Zone log in at: http://www.gleebirmingham.com/page.cfm/Action=Form/FormID=3

The closing date for Glee New Product Showcase entries has been extended to Thursday 8th September, but space is filling up fast so don't delay.

As last year the GTN team are organising and administering the entry and judging process for the Glee New Products Showcase, which promises to be even more helpful to both visitors and exhibitors in it's new location. If you have any questions please contact: trevor.pfeiffer@tgcmc.co.uk


Tildenet steps up a gear to present new family of brands
 





Following a year of tremendous growth and progress, Tildenet will be making the most of their prestigious position to showcase all of their brands on stand 19G30-H31 at Glee...

Following a year of tremendous growth and progress, Tildenet will be making the most of its prestigious position to showcase all of its brands on stand 19G30-H31 at Glee.

Expect plenty of innovation - over 100 new products across the Bosmere, Haxnicks, Mainframe and Tildenet Gardenware brands - and developments to the ranges, demonstrating brand quality, value for money and pricing strategies to accommodate expectations across the whole market.

Attractive new merchandising solutions, aimed at supporting the retailer and encouraging impulse purchase, will be on show including the brand new Bosmere ‘flagship range’ of Premier Furniture Covers providing full winter protection and security in windy conditions in superb new packaging, created as part of Tildenet development plans for the brand.

The Haxnicks Range continues to evolve with a focus on ingenious and easy to use products designed to attract enthusiastic gardeners at all levels – they will be hoping to repeat the awards success enjoyed in previous shows – while Tildenet Gardenware will be introducing a stylish modular approach to garden structures suitable for gardens of all sizes.

Tildenet Sales Director, Steve Millington said: “Since the Bosmere acquisition in January the business has been busy planning and positioning the brands to showcase to the trade at Glee. We are now in a position where we can shout about our achievements, alongside the development of over 100 new products to showcase at the show.”

One major development is that Tildenet will become a ‘one stop shop’ for Tildenet Gardenware, Bosmere, Haxnicks & Mainframe brands. “It means ‘One order, one delivery and one invoice’ for the retailer. I am pleased to be part of the team to develop the business for 2017 and beyond,” Steve added.

During 2016 Tildenet has invested heavily in expanded modern warehousing facilities with a commitment to maintaining the 98% order fulfilment rate achieved over the last year. 2017 will see the Tildenet sales team on the road with state-of-the-art selling tools, bringing together high quality brands and enabling customers to benefit from a single order, delivery and invoice across a range of essential and specialist products.

For more information, click here  for Tildenet and here to go straight to Bosmere.

Visit the Tildenet team on stand 19G30-H31 to learn more.

Gardman's growth strategy includes renewed focus on top sellers as well as new brands



Gardman CEO Pete Utting has outlined a new comprehensive strategy designed to help stockists achieve future growth in 2017 and beyond.


Gardman CEO Pete Utting has outlined a new comprehensive strategy designed to help stockists achieve future growth in 2017 and beyond.

Pete says Gardman successfully delivered on its promise of stability and growth in 2016, achieving an average service level success rate of +90% in the year to date. The company is now turning its attention to how customers can achieve further significant gains.

Prime elements of the new strategy are a renewed focus on known top-selling lines to drive the core business, refreshing makeovers for key market-leading brands Cole & Bright and Grow It, plus new brand concepts to capitalise on consumer garden décor and gifting trends.

He believes this new approach will be a real game changer for the company’s categories. “We know that new product development remains the lifeblood of our industry – and we are carrying on innovating as we have always done,” he explains. “But we also believe there is a lot more growth to be gained from existing products for which there is strong demand, but which are not always available on the shelves.”

Gardman’s solution is the introduction of its ‘Hot 100’ and ‘Star NPD 2016’ initiatives, which identify respectively Gardman’s best-selling lines across all categories and the top selling new products launched earlier this year. “We are confident that by helping customers give focus to more than NPD, it will create a very solid platform to grow their business” Pete says.

Gardman’s plans for 2017 will be unveiled at Glee (12-14 September, NEC Birmingham) in Hall 17-20, stand 19E30-G31.

 
Wyevale Nurseries to attend Glee 2016
Wyevale Nurseries, one of  the UK’s leading nurseries in Hereford ,will be attending this year’s Glee. Adam Dunnett, Sales and Marketing Director at Wyevale Nurseries, explained: “It will be a chance for retail customers to see our new range of plants up close."
Wyevale Nurseries, one of  the UK’s leading nurseries in Hereford ,will be attending this year’s Glee event at the NEC in Birmingham.  

Adam Dunnett, Sales and Marketing Director at Wyevale Nurseries, explained: “Glee is the largest horticultural industry exhibition and a must for anyone associated with the industry. We’re delighted to be attending once again this year.

“It will be a chance for retail customers to see our new range of plants up close and talk to us about our large offering from our variety of trees, shrubs, hedging and herbaceous to specimen plants for garden centres.

“We have a stand at the event (NB24) and would like to take the opportunity to say ‘hello’ to lots of new people as well as meet up with our current and potential clients. We’ll also be giving out free information to anyone interested in finding out about the plants and services we offer.

“Last year we were delighted that our plant Raspberry ‘Ruby Beauty’ won the Glee New Product Award for Best Plant, Seeds and Bulbs. It was the first ever dwarf, patio raspberry. We hope that one of our new plants this year will also be taking home a Glee New Product Award.”

Wyevale Nurseries is one of the largest family-run wholesale nurseries in the UK. It was established in 1930 by Harry Williamson, a horticulturist and entrepreneur. It became the company it is today under the leadership of his son, Peter, who passed away in 2011.

The Williamsons’ saw the opportunity to sell their product to an undeveloped retail market, creating one of the first garden centres, followed by a chain. In 1987, the retail side needed to expand, and the 19 garden centres were sold as a PLC.

The family then turned its focus to Wyevale Nurseries Ltd. It continues to be a family-run business with ownership and joint chairmanship currently being held by the third generation, Heather and Simeon Williamson, with plans for the fourth generation to takeover in the future.

Wyevale Nurseries has a significant product range and is regularly introducing new plants. It offers a large variety of trees, shrubs, hedging, herbaceous and specimen plants to garden centres, landscape contractors, local authorities, foresters and landowners.

For further details about Wyevale Nurseries, which is based in Hereford, please call 01432 845 200, visit www.wyevalenurseries.co.uk, follow the company on Twitter at www.twitter.com/WyevaleNurs or log on to www.facebook.com/WyevaleNurs.
Still time to sign up for GIMA's 'speed dating'
There is still time for Glee exhibitors to sign-up for the Glee Buyer Connect speed networking event organised by the (GIMA)...

There is still time for Glee exhibitors to sign-up for the Glee Buyer Connect speed networking event organised by the Garden Industry Manufacturers Association (GIMA).

The programme offers suppliers priceless opportunities to get their products in front of key buyers within the UK garden retail market at 10-minute appointments on each day of the show.

To take part, exhibitors must download and complete the application form and return it to vicky.nuttall@gima.org.uk

The 10-minute appointment slots will be allocated on a first come first served basis, with a maximum of three appointments per supplier.

Click here for full details and the application form.   

The schedule of buyers at Glee this year includes (Monday) Wilko, Decco, homebargains.co.uk and Amazon; (Tuesday) Stax, Great Western Partnership, Frosts, Wyevale Garden Centres, QD Stores, Mole Valley Farmers and the Home & Garden Group; (Wednesday) Ayletts, Decco, Wyevale Garden Centres, Amazon.

Hozelock promise more innovation
Hozelock (20J10-L11), who last year introduced a way to control watering via a mobile phone app, say they will be showcasing a range of new easy-to-use watering products at Glee...


Hozelock (20J10-L11), who last year introduced a way to control watering via a mobile phone app, say they will be showcasing a range of new easy-to-use watering products at Glee.

For information on existing products, click here.

0121 313 4242

 
Bayer Garden to rejuvenate the houseplant sector
Capitalising on the truly iconic Baby Bio® brand, Bayer Garden intends to rejuvenate the houseplant sector in 2017...
Capitalising on the truly iconic Baby Bio® brand, Bayer Garden intends to rejuvenate the houseplant sector in 2017.

Baby Bio®: Greatness grows from every drop - Baby Bio® is the most recognised plant food brand available1.

Recognising an untapped opportunity in the houseplant care category, Baby Bio® is launching four exciting new products, from compost to a ready to use formulation.  Details of each of the products will be revealed at GLEE (Hall 18 at stand 10N08-P09).

Part of UK gardening since 1951, the Baby Bio® brand contributes 52.1%2 to the value of the houseplant care category.  With aided awareness of 93%1, higher than any other brand in the market.

Baby Bio® has a track record of innovation.  In 2014 it introduced drip feeders and has grown year on year to become the market leader; Baby Bio® now accounts for 45.2% of the value of the drip feeder market3.  Building on its leading market position and complementing the new product launches, Bayer Garden will grow the category further, using consumer insight to increase purchase rates and the value of each basket. 

“Our goal is that wherever there are houseplants there will be houseplant food,” explained Bayer Garden Group Brand Manager, Christina Bouzala.  “This way we can bring the benefits of feeding houseplants to life at the crucial moment, persuading hesitant consumers to purchase.

"The increased profile of the category will also drive sales.  In a trial this season well placed click strips drove up sales of Baby Bio® by 130.4%4. 

"We’ve increased our clip strip offer so retailers can make sure the product is exactly where consumers want it.”

1 Shoppercentric 2014
2 GfK Panelmarket July 2016 YTD, value
3 GfK Panelmarket July 2016 YTD, value
4 A trial conducted in one retail outlet by Bayer Garden, 2016 
 
Green Heart proves to be a popular feature
Plants remain the green heart of any garden retailer, which is why Glee’s very own Green Heart has proven to be such a popular part of the exhibition since its formation in 2014. Returning once again in 2016, the show’s organisers – i2i Events – share 10 reasons why plant buyers can’t afford to miss this year’s Green Heart.
Plants remain the green heart of any garden retailer, which is why Glee’s very own Green Heart has proven to be such a popular part of the exhibition since its formation in 2014.

Returning once again in 2016, the show’s organisers – i2i Events – share 10 reasons why plant buyers can’t afford to miss this year’s Green Heart.

1)    Optimise profit potential of seasonal plants - with seasonal plants being more topical than ever, the Green Heart represents an opportunity to buy high impact lines for immediate delivery and sales through tills.

2)    Get inspired – addressing key demographics and providing interactive tours, the Green Heart has a wealth of content to inspire plant buyers and retailers alike. Developed in association with The HTA’s own reports and brought to life by the HTA’s Market Information Manager David Denny, the Green Heart will address three unique consumer profile areas: Gardening Elders, Garden Proud and Family Focus. These profiles will be recreated as three large product areas, drawing product inspiration from across Glee’s eight core sectors. Demonstrating cross merchandising, these inspirational displays will add real and tangible value for visiting retailers, and help them identify ways to reach out to key consumers at the point of sale.

3)    Network & learn - learn about the latest trends in plant sales and access the newest varieties and new-for-2017 addition whilst networking with industry colleagues in one convenient location.

4)    View complementary products – whilst at Glee don’t forget to visit the wider show, using the time to catch up with compost, fertiliser and chemical suppliers to ensure you are up-to-date with the ever changing ranges and supporting legislation surrounding these core sellers.

5)    Linked sales and cross merchandising inspiration – Green Heart will demonstrate how to link sales and create successful cross merchandising opportunities through some exciting interactive content. Led by The Garden Works’ independent garden centre consultant, Kevin Waters, the Green Heart will benefit from an increased interactive and live element in 2016.  Each day Kevin will lead three guided tours around the Green Heart to demonstrate how cross merchandising can highlight a continual year-round association with the plant offer. Showcasing how plants can take centre stage, Kevin’s tour will inspire action by giving ideas, help to make the buying decision easy, and ensure subsequent success for the customer, through linked sales ideas from across the retail floor. 

6)    Show-only deals - benefit from buying ‘show only’ deals, gaining extra margin and impulse sales potential for your store.

7)    Brainstorm – use your time to share your ideas with growers, helping both parties to sell more plants to boost overall sales and profits.

8)    Look ahead to 2017 - meet with both UK and international growers to find out more about their plans for the 2017 season.

9)    60+ plant suppliers – this year over 60 plant suppliers, growers and breeders will be showcasing their 2017 ranges and recent introductions within the Green Heart.

10) Follow-up on NPS conversations - finalise details with new contacts initiated at the National Plant Show.

Key names already confirmed for the Green Heart include Chessum Plants, Quality Ornamentals, Javado, Anglia Group of Nurseries, New Leaf Plants, Chamberlain Nurseries, Chapel Cottage Plants, Channel Island Plants, Kilworth Conifers, Gardeners Kitchen, Topbuxus B.V., and Wyevale Nurseries. New exhibitors for 2016 include Armlee Nurseries and Butters Group, suppliers of houseplants, garden plants and planted materials to supermarkets and garden centres.

 
Gift sector sees repaid growth
Glee’s dedicated Home, Gift & Clothing section has witnessed significant growth in 2016, and now offers the strongest gift offering seen at the event for many years.


1.      90+ home, gift & clothing suppliers all ready and willing to do business. Glee’s dedicated Home, Gift & Clothing section has witnessed significant growth in 2016, and now offers the strongest gift offering seen at Glee for many years.

2.      Garden centre focused. The strength of Glee lies in the fact that its exhibitors are primed to do business with garden retailers, and this year’s exhibitors within Home, Gift & Clothing are no exception. These suppliers are armed with products and services designed to drive sales instore at garden centres, so make sure you don’t miss out on this captive audience.

3.      Year-round sales opportunity. Gifts, homeware and outdoor clothing are increasingly becoming big business within garden retail.  Offering an unrivalled opportunity to maximise year round sales, from Mothers’ Day to Christmas, these product categories are also ideal for driving impulse sales as consumers look to add value to their homes and gardens with stylish accessories, as well as wanting to look good in the garden.  

4.      More time to compare & contrast. Glee may not have as many exhibitors as some of its home and gift exhibitor cousins, but this simply means that retailers and suppliers have more time at their disposal to network, chat and learn more about the products. Better relationships are forged this way.

5.      New brands never before seen at Glee. This year Glee’s Home, Gift & Clothing section will be home to several brands never before seen at Glee, including Wild & Wolf, Aigle, Addis, Hallmark Cards and Blade & Rose. A number of indoor furniture suppliers are also making their debut at Glee in 2016. Look out for Kettle Interiors, Makasi Imports, Global Furniture Alliance and Smart EU.

6.      Selected, focused offering. Gift exhibitors at Glee know what garden centre gift buyers want to see, which is why they will be bringing with them a targeted and audited product range, featuring the hardest working and most profitable products in their arsenal.

7.      Better use of your time. All available under one roof for three dedicated days, Glee is the perfect way to streamline your purchasing process. Placing orders at Glee means your 2017 product selections are sorted well in advance, freeing up more time for category managers to develop inspirational in-store displays.

8.      Be inspired by new merchandising ideas & linked sales opportunities. Look out for inspirational content from Glee’s 550+ exhibitors, as well as those within the dedicated Home, Gift & Clothing section of the show. Best practice merchandising, the latest trends in POS and exciting linked sales opportunities from across Glee’s eight core product sectors will arm any garden centre manager or gift buyer with a wealth of knowledge, design ideas and concepts that can be put into practice immediately upon returning back to the store.

9.      Access to other exciting products you might not have considered before. Glee is the place to explore additional profit-making opportunities.  As the garden retail gift market continues to grow, Glee is the place to source those products that will make your gift offering stand out from the rest, including everything from homeware and seasonal decorations to stationery and greeting cards, music and audio, artificial flowers and curiosities. Glee’s wider categories will also offer exposure to product sectors you may not have previously considered, helping to create a vibrant and unique in-store offering.

10.  And the best bit – it’s all free to see! Entry to Glee is free for all pre-registered trade visitors. To pre-register, visit www.gleebirmingham.com

 
DJ Turfcare brings organics to Glee
DJ Turfcare is the sole UK importer of Viano organic lawn and turfcare products, and visitors to Glee will be able to find out about their effectiveness and value to gardeners, landscapers and groundsmen...
DJ Turfcare is the sole UK importer of Viano organic lawn and turfcare products. This year’s Glee offers the ideal opportunity to learn about the products, their effectiveness and value to gardeners, landscapers and groundsmen.

Viano’s MO Bacter is an award-winning fertiliser with an exceptional action for lawns with moss infestation.

Releasing its nutrients over a twelve week period, the effective ingredients are nitrogen, phosphate and potash plus magnesium, together with natural bacteria that consumes dead material like moss and thatch.

There’s no black mess and no raking out is necessary with MO Bacter. The product is available in 20kg bags which gives a coverage of up to 200sq metres and 7.5kg bags to cover up to 75sq metres.

Viano Bio-Lime is the ideal all year round soil conditioner for combating a low Ph, the natural occurrence as the lawn takes up nutrients from the soil and rain increases the acidity, while washing out the lime. Bio-Lime has a higher concentration than standard calcium lime and as a pH amendment effectively ‘sweetens’ the soil, neutralising the acid to allow nutrients to promote healthy growth.

The product also contains moss and thatch-eating bacteria and magnesium to help create green, healthy sward. Bio-Lime comes in granular form in 20kg bags and covers 200 to 400 sq. Metres. The Viano ranges of organic products also include Recovery, Universal Lawn Feed and Organic Plantfood together with the professional range.

David Jenkins, DJ Turfcare’s Managing Director says: “Last year’s Glee was tremendously successful for us with MO Bacter becoming a best-selling product through garden centre outlets across the UK in 2016. We’re very much looking forward to this year’s show with our new Viano display.”  

Stand No. 19A03 at GLEE.

DJ Turfcare Equipment Ltd. 01483 200976 www.djturfcare.co.uk
Nature’s Feast to bring variety to small animals category
Following extensive research and development, Nature’s Feast is to strengthen its offer with the launch of a new small animal food collection...


Following extensive research and development, Nature’s Feast is to strengthen its offer with the launch of a new small animal food collection.

The collection features a range of food, treats and hay for rabbits, guinea pigs and hamsters, an area which represents a £72m market opportunity year on year1.

It’s based on customer insight showing a gap in the market, with 43% of shoppers buying both mixed food and pellets, as they perceive nuggets alone to be boring and processed, despite their health credentials2.

1 PFMA Report 2015

2 Independent Primary Research 2015
Peckish take a natural approach this autumn
Bird care brand Peckish will help sales growth this autumn with a new collection featuring a natural seed mix, suet cake value pack, feeders and nest boxes...

Bird care brand Peckish will help sales growth this autumn with a new collection featuring a natural seed mix, suet cake value pack, feeders and nest boxes.

It comes following a successful  year for the brand, which increased its sales by £2m1, bringing new consumers into the bird care market with easy to use products, such as the brand’s best-selling ready to use feeder2, the Peckish Complete Easy Feeder.

1 Estimated from GfK Wild Bird Care Panelmarket Report – February 2016, EPOS Retail Sales Panel, Qlikview.

2 GfK Feeder with Food Hitlist, February 2016
Knights Garden Centres team with NedFox in coud-based EPoS project

Knights Garden Centres have appointed NedFox to roll-out a brand-new, cutting edge, cloud-based EPoS system...

 


Knights Garden Centres have appointed NedFox to roll-out a brand-new, cutting edge, cloud-based EPoS system.

 “There were a lot of providers to choose from, but the fact that the system is cloud-based and therefore can be totally integrated into the new multi-channel sales platform was the deciding factor, “ said director Richard Knight.  “Initially we contacted NedFox just to get a price comparison, as we were told that the set-up costs were substantially lower than conventional server-based systems. When we saw the system in action, we were bowled over by the range of modules that can be incorporated as well as the ease to work with third parties, fully integrated into the solution. To top it all, the set-up costs were indeed significantly lower than conventional suppliers.” 

Martin Tank, Director of NedFox said: “We are delighted with our new client and it is great to see the level of enthusiasm from the Knights’ team. We are very happy with the reception we have been given by the UK and the signs are very positive for another great Glee this year”.

The system will be installed over the next couple of weeks and will operate both centres (Nags Hall and Betchworth) with a total of 10 check-outs and five hand-held terminals. After visiting another NedFox client near Norwich, Richard Knight was shown how easy the hand-held terminals are to access and operate the system (goods-in, price changes, stock ordering, queue-busting, labelling etc.) that he ordered one for each manager in the centres.

NedFox will exhibit again at Glee this year (stand 17V55) and further information can be found on its website www.nedfox.com

New eco garden care range with pro credentials makes its Glee debut
A completely new range of environmentally sensitive feed, weed and control products from one of the world’s leading plant technology companies will make the best professional technology available to British amateur gardeners...

A completely new range of environmentally sensitive feed, weed and control products from one of the world’s leading plant technology companies is launched making the best professional technology available to British amateur gardeners.

The ecofective range, from Milan-based Sipcam (at Glee on stand 20M50), is made exclusively in Britain with clear objectives to:

·Be kinder to the environment compared to conventional products;

·Include ingredients with favourable eco-toxicological and health and safety profiles and, preferably, using naturally derived ingredients;

·Demonstrate excellent efficacy in use.

The range with accompanying in-store point of sale and marketing support will be launched at Glee.  DECCO will exclusively handle all sales to UK garden centres and Sipcam UK will also unveil details of its high street retail partners.

The UK company has a team of eleven, with Matt Jones heading up retail and amenity. Matt has spent a career in the domestic pest and weed control market and was previously managing director of Doff Portland. The technical team is led by Dr Anne Noble and Bob Hand specialists in plant nutrition and regulated products.

 “We are taking a very long view, having recognised the opportunities and potential for our products in the British domestic garden market,” explains Matt. “Sipcam is a €0.5 billion family owned business that has been trading for 70 years. Our technology has been developed following many years of strategic R&D in co-operation with leading international universities.

 “This provides us with a unique skills set in what is an already overcrowded market.  All research shows that British domestic gardeners seek environmentally responsible ways to help them. Ecofective makes the bio-technologies we have developed available to them in attractive and easily useable forms. This is particularly relevant now as an increasing number of pesticides, active ingredients and conventional chemicals are being withdrawn from the worldwide market, often due to environmental and safety concerns.”

Ecofective products are all produced to the highest international standards including ISO 9001 and ISO 14001 and meet all relevant EU and international requirements. The full technical resources of Sipcam locally and internationally will be available to support new UK customers.

The range includes a non-pesticide ecofective Rose Defender to control aphids and powdery mildew with an added foliar feed. This is available in 1 Ltr RTU and as a 100 ml concentrate.

Weed Blast has a patented natural formula that gives visible results after one hour.  This is available as a one litre and four litre RTU.

Other products in the ecofective range include a Path & Patio Weed and Moss Killer, a Bug Killer which is used extensively by organic farmers and growers, a non-pesticide Plant Defender and a 100% natural and organic Wonder Feed for tomatoes which is preferred by commercial organic growers.

Weber returns to Glee to exhibit full range



Leading barbeque brand Weber is back at Glee this year, with its full product range...


Leading barbeque brand Weber is to return to Glee this year.

The full product portfolio will be on display, including gas, charcoal and electric barbeques. The Weber chefs, synonymous with the brand, will also be cooking up delicious treats on the popular Weber Airstream, located outside the atrium area, whilst new product reveals (under wraps until the day) will underpin the company’s presence.

François Lepeltier, country manager UK and Ireland at Weber said: “We’ve always been committed to building on the relationships with our retailers through our attendance at trade shows, and we are excited to be able to share new products for the upcoming season at Glee this year. We’ve chosen to return to the show in September as it fits with the timing of our global launches.

“Our primary aim at Glee is to further cement our partnerships with our current retailers. We’ll be hosting a hospitality area on our stand, which will give our retailers the opportunity to sit down with us and look back on what we achieved in 2016 and discuss plans for 2017. We’ll also be showcasing our new products and sharing our plans for the season to come.”

Glee’s event director Matthew Mein said Weber had always been a significant player in the barbeque and outdoor entertainment market. “Their presence at Glee is a huge coup for us. I really look forward to seeing what they have to show the industry this year.

“We’ve worked hard to develop Glee’s outdoor living offering in 2016, and believe that with the presence of Weber, along with the many other exciting brands that are making their home within the rebranded Outdoor Entertaining sector, will help our end goal to be achieved; helping retailers to reinvigorate their offering to attract younger consumers into store to purchase core products such as outdoor furniture, barbecues, firepits, pizza ovens and exterior audio visual equipment.”
Fiskars PowerGear X - cutting edge tools for gardeners


Fiskars unveils the new PowerGear X range, an evolution of engineering and ergonomics that makes pruning and lopping easier than ever...



Fiskars unveils the new PowerGear X range, an evolution of engineering and ergonomics that makes pruning and lopping easier than ever.

The pioneering PowerGear mechanism creates 3x the power in every cut. With super sharp PFTE coated precision blades designed to slice effortlessly through the toughest wood, the PowerGear X range is weather resistant, virtually unbreakable and features a new structural 3D soft grip for increased grip and optimal comfort.

Vibrant orange handles make tools easy to locate in even the most overgrown setting. With rivets replaced by bolts, maintenance is easy, increasing tool performance and longevity. The new Fiskars PowerGear X puts power in the hand of the gardener.

The new range will be previewed at Glee for sale in January 2017.

W: www.fiskars.co.uk. E: ukinfo@fiskars.com. T: 0121 7960444.

 
Patterned pots deliver prize-winning results
The Hum Flowerpots team was delighted at the runaway success of Hawkesmill's  'Herbs for Summer' collection which featured stunning pots designed by Hum...


The Hum Flowerpots team was delighted at the runaway success of Hawkesmill's  'Herbs for Summer' collection which featured stunning pots designed by Hum.

This innovative British plant pot manufacturer was commissioned by Hawkesmill nursery to create unique designs for three different pots.

They came up with the cool, vintage-inspired patterns which give the collection its signature style. Not only was the collection voted 'best retail inspiration' by visitors to the British National Plant Show in June, but it has also just won a prestigious GIMA award.

"Our own range of patterned plant pots has been selling well since we launched in Spring 2015, but we've always had the ability to create and manufacture bespoke designs too. So we were very pleased to have this opportunity to show how Hum Flowerpots can be tailored for a particular customer," said Lara Kelly, co-found of Hum.

"The potential is enormous, and we are keen to expand this aspect of our business" she added.

Hum has also been working on another collaboration to create an exclusive collection for the American and Canadian markets in partnership with distributor, Evergreen Enterprises, which is an exciting new development for this relatively new and ambitious company.

Here in the UK, garden centres and gift shops can offer Hum Flowerpots on a retail-friendly display stand which creates an eye-catching attraction for consumers.

These unique plastic outdoor plant pots, made in Britain, will be on display at Glee.
Brundle prepares for biggest Glee experience yet


An award-winning fireball depicting London landmarks and an innovative space-saving solution to growing plants will head Brundle Gardener’s product range for this year’s Glee...



An award-winning fireball depicting London landmarks and an innovative space-saving solution to growing plants will head Brundle Gardener’s product range for this year’s Glee trade show.

Bosses at Brundle are gearing up for their fourth appearance at Glee with their biggest ever stand after proclaiming last year’s event as their most successful one to date.

And they are arriving at the renowned trade show fresh from winning the Best New Product award at last month’s Solex show for their London fireballs.

The award-winning product – boasting iconic landmarks from the capital - will also be exhibited at Glee, along with the company’s GreenWall Vertical Planting System which offers an ideal way of growing plants, herbs and fruits in a range of outdoor spaces.

Business manager Paul Smith said: “Everyone at Brundle is looking forward to sampling the Glee experience once again.

“We were delighted with our success at Glee in 2015 when we increased orders and had so many potential new customers see our bold range of eye-catching products.

“This year, we have been further building on that success and we can’t wait to showcase our range at Glee in an even bigger and better way.”

The increased space will allow Brundle to show even more of its distinctive product range including illuminated tables, raised planters, tool sheds and its mosaic bistro set.

And for the younger gardener, Brundle’s popular and extended range of children’s furniture will also be on show.

For further information on Brundle Gardener, visit www.brundlegardener.co.uk or phone 0131 335 5955.

 
Charles Bentley expands portfolio with dropship service
East Midlands-based manufacturer and importer, Charles Bentley & Son has chosen Glee to unveil a new service dropship service, which will enable retailers to easily expand their online home, garden and leisure product ranges without major upfront investment. ..


East Midlands-based manufacturer and importer, Charles Bentley & Son, is expanding its operation with the launch of a dropship service, enabling retailers to easily expand their online home, garden and leisure product ranges without major upfront investment.

The company has chosen garden trade event Glee at NEC Birmingham to unveil the new service, which will be based at its 202,000 sq ft warehouse in Loughborough and will allow retailers to use Charles Bentley & Son as a fulfilment centre.

Charles Bentley & Son will effectively stock, pack and dispatch products directly to customers on behalf of retailers who are looking to explore new product lines.

The move means that other businesses will be able to echo the success of Charles Bentley & Son’s ecommerce operation, BuyDirect4U, which has reached a £10 million annual turnover after launching in 2005.

The company has used dropship to develop its own catalogue, which now includes 1,500 products and has increased the average number of visitors to its website to 100,000 per month.

Charles Bentley, Managing Director, comments: “We have trialled our new dropship operation with two major British omni-channel retailers, and following its success we are now rolling this out nationally by offering independent retailers and garden centres access to our expanding product portfolio of Charles Bentley branded products. 

“The major benefit this fulfilment strategy offers to retailers is that it minimises risk and cost; they do not have to invest in stock or the warehouse space to store it, which offers an avenue of expansion that does not require major investment. The new service will be available across a wide range of products, so retailers can use this to trial new product lines and as we pack, pick and ship on the retailer’s behalf they can also save time.

“We are really pleased with the success of this service so far and expect it to become popular with a range of retailers, particularly those that are looking for an easy way to sell online for first time.”

Approximately 1,500 products will be available through Charles Bentley & Son’s dropship service, covering garden and outdoor, home living, sport and leisure, DIY tools and hardware, toys and games and pets.

The new dropship service coincides with the launch of Charles Bentley & Son’s rebrand, which has given the 156-year-old company a fresh look as it prepares to further diversify and grow its services.

Charles Bentley & Son Ltd is a Loughborough business. Formed in 1860, the company is still owned by the original Bentley family and originally started out providing brushes for Victorian chimney sweepers. It is now a multi-million pound operation, with specialisms in the equestrian, cleaning and household sector.

For more information on the dropship service or Charles Bentley & Son visit www.charlesbentley.com or call 01509 232757.

Pictured: The Charles Bentley and Son senior management team at its 202,000 sq ft warehouse in Loughborough (copyright Beth Walsh).

WJ Group set to showcase anti-slip decking product


Committed to strengthening the awareness of its anti-slip decking product, WJ Group is gearing up to exhibit at Glee in addition to consumer show Grand Designs Live for five days in October...



Committed to strengthening the awareness of its anti-slip decking product, WJ Group is gearing up to exhibit at Glee in addition to consumer show Grand Designs Live for five days in October.

DeckWright Anti-Slip has enjoyed growing sales during the last 12 months and some notable listings – both in the supply of anti-slip boards and DeckWright Inserts, which can be retrospectively fitted to already laid decking. Both formats are accredited by the TDCA DeckMark Plus scheme, whilst DeckWright has been fully tested and approved by the Health and Safety laboratory in Buxton, scoring a PTV of 71 which determines a “highly anti-slip” recognition.

Activity at Glee 2016 will see WJ Group showcase its external timber DeckWright Inserts merchandising stand for the first time, demonstrating that the innovative product can be sold from the most appropriate location for the retailer. Launching this stand in early 2016 certainly widened the market for DeckWright Inserts as a display can now sit outside, next to the decking if desired.

Grand Designs Live is WJ Group’s first activity at a consumer show and the intention is to develop further product awareness that can be driven to the network of stockists across the UK.

Mark Eggleston, WJ Group MD comments: “We’ve got a busy few months coming up where DeckWright is concerned and we really hope that this will be of benefit to our current stockists in addition to helping us gain new listings.

"Decking sales in the UK continue to be strong and there is a huge amount of already laid decking that would be safer with an anti-slip enhancement installed. Slipping on decking is a real risk that can have serious consequences and our British weather continues to be unpredictable, regardless of the season.

"Our job at WJ Group is to help widen the awareness of this great anti-slip solution that is affordable and so easy to install.”

For further information about DeckWright, visit www.deckwright.co.uk or call 01482 338950
 
New gravel, birdhouses and fire pit planned for Glee
Visitors to Deco-Pak’s double stand (Hall 20, stand K30) at Glee this year will get the chance to view many new product additions that are set to take the company further into the outdoor living and gift market, as well as cement its place as a leading landscaping supplier...



Visitors to Deco-Pak’s double stand (Hall 20, stand K30) at Glee this year will get the chance to view many new product additions that are set to take the company further into the outdoor living and gift market, as well as cement its place as a leading landscaping supplier.

The Heritage Stone Co. range that has proven so successful in retailer trials this year, is going to be the centrepiece range on the paving and aggregates stand, being made available to all customers in new packaging for the first time.

Deco-Pak’s fun-loving team are also preparing a special kiss-me-quick seaside scene that will provide a unique photo opportunity at the show.

New products are all firmly under wraps, however the company is hinting at some really fun additions to brighten up the garden and get the family involved.

A major new Greenfingers tie-in that revolves around children’s playtime will launch together with creative learning guides, a dedicated web site and even a fun educational smartphone app in the future.  

Craig Hall, Marketing Manager for Deco-Pak, added: “Our aim with this new range addition is to capitalise on our bestsellers, as well as the continued popularity of the range. We also want to demonstrate our desire to improve product value perceptions and the level of sales support beyond what retailers would expect. It’s a really exciting time for us, we’ve got a really dynamic team here at the moment and it’s opening us up to developing intelligent, marketing-led products that will continue to perform for many years to come.”

Deco-Pak’s Garden Bazaar Decorative Birdhouses, feeders and insect hotels range is confirmed to receive an urban makeover this year, and also the addition of three brand new designs. The products will all feature in one half of the stand, dubbed the ‘outdoor living’ section, which hints at a slightly new direction for the aggregates experts.  Indeed, a natural stone bird bath, ultra-chic paving and an exciting range of contemporary stepping stones are all slated to make an appearance.

Amongst all the new products, Deco-Pak will also give retailers the chance to shop all the current ranges of Decorative Aggregates, Horticultural Sands and Gravels, Natural Water Features, Decorative Paving, and DIY Building Materials.

Find out more

Visit www.deco-pak.co.uk, connect via twitter @deco_pak, or call the sales support team, 01422 204394, to find out how you can benefit from stocking Deco-Pak’s wide range of garden and landscaping essentials, or to book an on-stand appointment.

 
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News.

We're already well advanced in preparations for the Glee Planner which is posted to all pre-registered Glee visitors and the Glee Show Catalogue which is available for FREE as visitors enter the halls at the NEC and now we've published the first issue of this years Glee Daily News.

From now until the end of September the Glee Daily News, in its unique e-mail format, will keep visitors up to date with what they can see at the show and gives exhibitiors the most up to date e-mail vehicle for ensuring buyers know about their new products and other Glee activities.

Here's the schedule for the Glee Daily News 2016:
      • Early August Preview       - 1st August
      • Mid August Preview        - 17th August
      • Early September Preview  - 3rd September
      • Full Show Preview           - 7th September
      • Build up preview - Live from the Show - 11th September 
      • Live from the Show Day 1 - 12th September
      • Live from the Show Day 2  - 13th September
      • Live from the Show Day3   - 14th September
      • Omnibus Issue                 - 27th September

To make sure you get your own copy of Glee Daily News sign up here

For advertorial and advertisng opportunties please contact Ben Greenwood, Alan Burdon or Mandy Davies at The Garden Communication & Media Co Ltd, 01733 775700, owners and publishers of Garden Trade News, Garden Radio and The Greatest Awards.
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