In This Issue
Glee 2013 ends on a high note
Exhibitors are rebooking for Glee 2014
Naturalising Scatter Boxes from Taylors Bulbs
Glee New Product Awards Winners 2013
The Irresistible Spring Event at Glee
Whitefurze showcased eco-friendly garden range
La Hacienda launched new giftware range at Glee
National Structures showed new timber canopy
Suttons launched new Wildlife Sanctuary Seed Collection
Jeyes Fight Dirty on their return to Glee
Forest Garden showcases contemporary new products for 2014 season
Premier Decorations launch unique new barbecue range
New packaging has refreshed Vitax’s key products
Maryanne Stokes launches new retailer service
New ‘shop-in-shop’ launched for garden centres by SANLI
A Glee-full season for Durstons
Darlac continues its celebrations at Glee
Campingaz unveil a advanced new barbecue collection
Experts in garden centre transactions
The lamp that floats...
Did you spot the Stig at Glee?
Kelkay's Build Mate
Little PetFace is big new launch at Glee
Katie wins first trolley of booze...
Guaranteed Repairs for Coffee Machines
HTA confirm Carol Paris as full-time chief executive
Countryfile's Adam Henson launches conservation seeds range with DLF
Chocs Away - Bon Bons are on the up
Westland Introduce Easy Wild Flowers
Posh Beds for Pooches win Glee Award
Floramedia are Buzzing about 3D Point of Sale
Neil Grant snaffles bubbly from CDG on Day 2 of Glee
We need to know more about consumers says Gardman's CEO
Interest in the Grumpy Gardener range soars
Folding Garden Trolley is a 'Handy' new product
Eco-friendly Biostretch wins Green Award
Rainwater terrace is a real star of the show
Benross Group bring 'home made' to Glee
Yorkshire Flowerpots lead the way
Temres gloves grab attention of visitors
Adding some colour to garden twine sales is Nutscene
All the latest industry news in GTN Xtra
Resolva Bug Killer is a new addition to the range
Zest 4 Life scale new heights
Nordic are the Retailers Choice
Vladimir - From Russia with hoe!
Garden on a Roll look to add to range after Homebase success
Dennis Espley leaves Glee all bubbly
Expectations exceeded for Tilnar Art
Extensive range from Miga Garden Systems
If you found your new bestsellers for next year at Glee...
Miracle-Gro launch Flower Magic for pots
Record-breaking Glee for VegTrug
Stewarts announce winners of schools campaign
Tidal make a splash for Deco-Pak
Westlands New Planting Magic is a must for every plant sale
Get out of your comfort zone, urges John Stanley
Outlook sunny at Smart Solar says Paris Natar
We're here to stay say Neudorff
Burgon & Ball RHS gifts are surefire winners
Another successful Glee for Town & Country
GIMA 'speed dating' scheme hits the mark
Glee Daily News breaks all records
The Hemingways drop in to launch new Briers range
Visitors impressed with Ambassador range from Stax
SunTime develops reputation for high quality and service
A new E-Book by John Stanley and Edwin Meijer launched
Bosmere kick up a storm with contemporary covers
GIMA make award presentations at Glee
Anti-slug copper tape joins Agralan range
Launch of national garden centre product database
New Impulsive pick-up lines from Vivid Arts
Wilkinson Sword expands its cutting range
34 years of Glee and a winner at last!
It's Glee at Gardeners Kitchen
Get ready for spring with Garden Re-Leaf
Grass Graffiti makes a bold statement
Popular merchandising units from Creative Products
Develop your catering offer with IFSE
Brother's Christmas Gifts from Glee
Beagle show state-of-the-art mole trap
All the industry news, as it happens
All the latest industry news in GTN Xtra
 
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If you found your new bestsellers for next year at Glee...
 
As ever the were products launched at Glee 2013 that are destined to become bestsellers, but how do you know just how big a bestseller they become and how much in-store promotion
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We need to know more about consumers says Gardman's CEO


Gardman’s new CEO revealed at Glee that the company will get closer to the market and aim to develop a deeper understanding of what consumers want.

Stewart Hainsworth, who took up the reins just two weeks ago, said the industry appeared to need more information about its consumers. “The one big difference I’ve noticed since I joined is the lack of data compared to the supermarkets, who can tell you amazing things about their customers” he told Glee Daily News. “They know more than the KGB!” he quipped.

“If you’re looking at refreshing your brand range, you need to know what the consumer wants, what they’re buying, how they’re buying, the whole picture. A lot of those things are missing. We’re relying on word of mouth or talking to customers to get their feedback. When you try to formulate a strategy, it’s difficult without those things.

“We have to have a point of differentiation and we need to find our USP and the story behind every product. That’s what we’re looking for – finding the reason for the product and what it is doing for the consumer.”

He said information was particularly important for so-called ‘upsell’ products. “Selling on price is one thing, but when you’re trying to sell something that’s a brand and above, you have got to give the reason for the consumer to buy that product and invest in that price.”

Hainsworth, whose background includes roles in the alcohol and tobacco industries, said Gardman’s investors were fully committed to growth. “Gardman last year and Gardman this are different,” he said. “The investors have come in with great commitment and are really backing us.”

But, he revealed, an acquisitions strategy had not yet been formulated, despite rumours circulating at Glee that Gardman had already made a significant purchase. “It’s very early days,” he said. “It has to be in-house first, we have got to evaluate what we’ve got. That’s going to take time. Then, we shall look at what, within our core competence, we should be in as well in order to enhance our proposition. And that’s when we can look at inorganic growth opportunities. As for these rumours, they’re really jumping the gun by a long way.”

Hainsworth stressed the importance of the wild bird care market to Gardman’s future. “Wild bird care is core to our business,” he added. “We shall defend that all the way. We are out there to do what we do best and a big part of that is wild bird care.”

Pictured: Gardman CEO Stewart Hainsworth (right) with new commercial director Justin Young on the stand at Glee today.

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