In This Issue
Glee gets ready for an action-packed show
Still time to enter Glee New Products Showcase
Easy Fountain picking up on latest trends
Johnsons Lawn Seed introduces tomorrow’s lawn seed, today
Think Outside will unveil some stunning new collections
Gardena unveils mobile control system for watering and mowing
See the premium quality Bronte Collection on the Meadow View Stone stand (20H20-J21)
Hit the beach at Glee...free coffee and pallet of sand giveaway
NOMA Garden Art shines at Glee
Bord na Móna UK launches 15 new growing media and soil improvers
Skinner’s Pet Food exhibiting at Glee
Weber returns to Glee to exhibit full range
Westland launches turn towards natural solutions
Peckish take a natural approach this autumn
Wyevale Nurseries to attend Glee 2016
Hozelock promise more innovation
Tildenet steps up a gear to present new family of brands
Bayer Garden to rejuvenate the houseplant sector
Knights Garden Centres team with NedFox in coud-based EPoS project
New eco garden care range with pro credentials makes its Glee debut
Patterned pots deliver prize-winning results
Charles Bentley expands portfolio with dropship service
WJ Group set to showcase anti-slip decking product
New gravel, birdhouses and fire pit planned for Glee
Green Heart proves to be a popular feature
DJ Turfcare brings organics to Glee
Meet world freestyle pizza champion at Glee
WAGNER to showcase new electric Fence & Decking Sprayer
Exciting times for family-run AFK Marketing
From kitchen to restaurant and beyond...Whitco Catering & Bakery Equipment have the complete solution
Award-winning Brundle Gardener prepares for biggest Glee exhibition yet
New Bathgate Horticulture Product Range
New: Premium BBQ Briquettes & Premium Starter by Die Kohle-Manufaktur now available in the UK
Breakthrough in safe and effective moss and algae control
EAZYBBQ is totally green using only recycled and eco-friendly materials
Garland/Worth Gardening launch of over 100 new products
Woodlodge supports Greenfingers Charity with fire pit raffle
STILL – “The World’s Finest Gardening Gloves”
Fiskars PowerGear X - cutting edge tools for gardeners
Pot Pal launches first products, the 'Clasico' and ‘Preciosa’
Introducing Pedigree Garden the new generation of tools from Bulldog that are a breed apart
Gardman's growth strategy includes renewed focus on top sellers as well as new brands
STAEDTLER benefits from global partnership with world-famous artist
Make more from Raw - Natures Menu to Showcase Premium Pet Food for Cats and Dogs
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Bayer Garden to rejuvenate the houseplant sector
 
Capitalising on the truly iconic Baby Bio® brand, Bayer Garden intends to rejuvenate the houseplant sector in 2017.

Baby Bio®: Greatness grows from every drop - Baby Bio® is the most recognised plant food brand available1.

Recognising an untapped opportunity in the houseplant care category, Baby Bio® is launching four exciting new products, from compost to a ready to use formulation.  Details of each of the products will be revealed at GLEE (Hall 18 at stand 10N08-P09).

Part of UK gardening since 1951, the Baby Bio® brand contributes 52.1%2 to the value of the houseplant care category.  With aided awareness of 93%1, higher than any other brand in the market.

Baby Bio® has a track record of innovation.  In 2014 it introduced drip feeders and has grown year on year to become the market leader; Baby Bio® now accounts for 45.2% of the value of the drip feeder market3.  Building on its leading market position and complementing the new product launches, Bayer Garden will grow the category further, using consumer insight to increase purchase rates and the value of each basket. 

“Our goal is that wherever there are houseplants there will be houseplant food,” explained Bayer Garden Group Brand Manager, Christina Bouzala.  “This way we can bring the benefits of feeding houseplants to life at the crucial moment, persuading hesitant consumers to purchase.

"The increased profile of the category will also drive sales.  In a trial this season well placed click strips drove up sales of Baby Bio® by 130.4%4. 

"We’ve increased our clip strip offer so retailers can make sure the product is exactly where consumers want it.”

1 Shoppercentric 2014
2 GfK Panelmarket July 2016 YTD, value
3 GfK Panelmarket July 2016 YTD, value
4 A trial conducted in one retail outlet by Bayer Garden, 2016 
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