In This Issue
Impressive stands and strong numbers for Glee 2018
Category expansion opportunities in Water Features
Meadow View Stone unveiled new products
Treadstone's new Clip Glove receives enthusiastic response
Visitor and exhibitor reaction to the show
Best ever Glee for Apta
Big amaryllis the top attraction on Taylors Bulbs stand
What a success story for Primeur
Westland strengthens home and garden range
Revolution and evolution for Johnsons Lawn Seed
Vibrant Gardman catches the eye
RockinColour reports great success for new ranges
Evergreen continues to flourish
‘Monumental’ performance from the Patio Black Spot Removal Company
U-greeny vertical gardening is a big hit
OE Lights shine brightly at Glee
Prongcroft brings fresh approach to garden care
Get set for Cultivating Retail this Autumn
Dansand No Grow win Visitors Choice Award
Industry's top retail buyers named at Glee
Glee New Product Awards 2018 - Winners round-up
Exhibitors face the judges after Glee New Products shortlist is revealed
Glee confirm new 2019 opening days
Aylett Nurseries win RSPB Conservation Garden Centre of the Year Award
HTA elect new vice-president and three board members
Award is a leg-up for new agapanthus says Wyevale Nurseries
Best Green Heart Display winners
In with the NEW and recycling the OLD
Using search engine optimisation to promote your event
Creative Products impresses at Glee
Successful show for Block Blitz
Woodlodge’s most successful year at Glee
Shift to greener and safer products drives demand for Sipcam
Vitax feeds appetite for specialist products
Find out how Deco-Pak fared at Glee...by video
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Category expansion opportunities in Water Features

Kelkay reported exceptional growth of over 65% across the water features category in 2018. This has driven their product development programme, which saw more than 50 new products launched at Glee 2018.

 

Responding to a noticeable trend in demand for trade-up opportunities, Kelkay have developed two new ranges of high-quality water features for 2019.

 

 

A completely new range of eight, iconic features that are designed to provide a stunning focal point in the garden have been developed under the new ‘Impressions’ brand. The new range offers both consumers and customers all the benefits of a traditional natural stone feature at a fraction of the cost and less than half the weight.

 

Constructed to look and feel exactly like natural stone, they’ll cope with all weather conditions and there are both traditional and contemporary designs to suit all tastes. Of course, in common with all Kelkay product, Impressions features its own merchandising solution and supporting POS which is designed to drive year round great volume sales.

 

Sarah Winn, Group Marketing Director for AMES UK, said: “We continue to look for further opportunities to invigorate and stimulate growth in product categories and the new and innovative Impressions range is a great example. The high quality, affordability and lighter weight product opens up a great opportunity for retailers to expand their water features offer.”

Remaining in the Easy Fountain family, but with its own identity, is the new range of metal ‘Nature Inspired’ water features, all of which feature a fashionable copper effect finish. With bespoke POS that slots seamlessly into the Easy Fountain merchandising system, this collection of four new products is designed around natural plants and flowers.

Ranged in line with key retail price points, the Nature Inspired collection appeals to consumers looking for something unusual and interesting.

 

To find out more about Kelkay  and their successful garden landscaping products, go to www.kelkay.com or e-mail the general enquiries office on salesenquiries@kelkay.co.uk or call to speak to us on 01405 869333.

 

For more information on The AMES Companies go to http://global.ames.com

 

Kelkay

The Old Airfield

Heck & Pollington Lane

Pollington

East Yorkshire

DN14 0BA

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