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In This Issue
Kelkay launch exclusive RHS Gardeners Collection
More hot NEW collections launched by BRIERS!
Deco-Pak introduce the Eastern Stone Co. natural sandstone range
Get potatoes out early urge Taylors
Mainframe starter kits are a big hit for Tildenet
The world's finest garden rooms, now under your own brand name
Bord na Móna launches new 'single brand strategy' at Glee
Zest 4 Leisure unveil their impressive 2016 range
Football crazy: Euro 2016 promises sales bonanza
Garden centre bosses turn up on crutches
Miracle-Gro boss flies in to brief work force
Colour and innovation in the Green Heart
More ‘Key Essentials’ to help build houseplant sales
Lovania Nurseries extend the season with impulse colour
First time exhibitors with lots of offer
Glee's Top 100 chart offers clues to what's hot
Buttacup launches at Glee
Winner of the Trolley of Booze
Glee New Product Awards 2015 - Winners revealed
Squires to donate carrier bag tax to Greenfingers
Petface take a 'fresh look' approach to the bird sector
Glee 2015 gets off to a fantastic start
Leaders for Change addressing the needs of the internet-preference shopper
Town & Country new look hits the spot
Green Digit win the second GIMA Innovator’s Seed Corn Fund
Fiskars launch their new Light range
Merchandising should tell a story says James Wong
Premier Decorations offer luxurious European alfresco cooking
Drinks giant Halewood courts garden centres with festive offer
Glee Daily News team on hand to bring you all the news
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Merchandising should tell a story says James Wong

Fiskars brand ambassador James Wong urged garden centres at Glee today to up their game in merchandising plants and garden products.

In a talk in Glee's Retail Inspiration Theatre (hall 17), he said he believed garden centres were not always as good at merchandising as their counterparts in grocery and the high street. “Merchandising is not just about doing something new but about putting things together in a way that tells a story,” he said.

He also warned garden centres should not forget the primary reason why people visit them. “I am not snobby about it and I am commercially minded but even when customers leave without buying a plant or a packet of seeds after just having a cup of coffee, they have chosen the garden centre rather than a high street Costa because they are looking for a horticultural experience,” he said. “They need to be reminded of that from the moment they walk through the door.”

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