In This Issue
New Product Awards for Pets@Glee revealed
Glee Buyers Power List Winners Revealed
Final day at Glee opens tomorrow at 9am
Inspired by RHS and made in the UK
Impressive launches from Westland
Apta showcases Green Haus recycled indoor pots
Meet the new Fiskars' sales representatives
Johnsons Lawn Seed unveils Accelerator – the key to a lawn that germinates and establishes at speed
Beautifully-made wood cutting tools from Burgon & Ball
A clean sweep of home and garden accessories from Town & Country
Introducing NEW Timber Eco Shield
Zest continues to impress!
Stone King Amazing Stone Restorer wins New Product Award
To boldly grow, like no one has grown before
Garden Pride celebrates its 30th Birthday!
Are your customer’s lawns sweet enough, and if not, can you help them correct the imbalance?
Now...all the performance of Miracle-Gro - but organically
Made in Holland collection from Capi
Woodlodge launches Bee Kind pottery range
Multi award winners add to their honours list
Encouraging greenfingered children...that's the aim of Taylors Bulbs
Bringing the outdoors in with Pentik’s Nordic lifestyle concept
Bord na Móna launches Happy Compost range
Take the EKJU journey – a road map of sustainability and high standards
Visit The Sugar Shed Ltd Hall on stand 19B68
Fallen Fruits showcase stylish Fancy Flames collection
Easigrass showcase latest in its innovative product range
Glee visitors get 'Get Petface’d'
Season-long grass seed sales
Free pallet of Coffee Logs up for grabs
Greenhouse builder becomes a garden centre specialist
Boyd Douglas-Davies appointed as HTA President
Best Green Heart Display winners confirmed
Glee New Product Awards 2019 - Winners revealed
Glee New Products 2019 – Shortlisted Products
Natural Grower scoops the 2019 GIMA Innovators Seed Corn Fund 2019
Enter Woodlodge’s ‘Fountain of Fizz’ raffle at Glee and help to raise vital funds for the Greenfingers charity
Garden Re-Leaf 2020 officially launched at Glee
The Glee team make their #PowerOfOne pledges – what’s yours?
Join the Retail Lab and Discovery tours
Glee 2019 Retail Lab sponsor interview: Ivyline
Glee 2019 Retail Lab sponsor interview: Meadow View Stone
Glee 2019 Retail Lab sponsor interview: EKJU
Glee 2019 Retail Lab sponsor interview: Scheurich
Glee 2019 Retail Lab sponsor interview: Verona Group
Retail Lab @ Glee sponsors
Lets get Floral on Thursday at Glee for Greenfingers
Send us your news and great ideas

Woodlodge launches Bee Kind pottery range

 

Woodlodge is to launch a range of bumblebee-inspired pottery, helping retailers to boost sales of containers as public concern over pollinator decline escalates.

 

The Bee Kind range, which sports attractive, eye-catching bumblebee designs, will be unveiled on the Woodlodge exhibition space at Glee (stand 6S30-T31), which takes place at Birmingham’s NEC on 10th – 12th September.

 

Sales of Bee Kind pots, available in shades of green, grey and white, will support the efforts of the Bumblebee Conservation Trust, which works tirelessly to improve bumblebee habitats while encouraging action that can boost pollinator populations. Bee Kind pottery will launch with recommended retail prices ranging from £8.99 to £34.99, with sizes 18cm - 37cm. For each product sold, Woodlodge Products is donating 10 pence to the Bumblebee Conservation Trust, a registered charity No.1115634 & SC042830.

 

Michael Wooldridge, Managing Director at Woodlodge, said: “Encouraging pollinator-friendly planting is a high priority for retailers, as public awareness over bee decline and its impact on future pollination of flowers, fruit and vegetables continues to grow. The Bee Kind range, with its innovative and eye-catching bumblebee designs, will encourage consumers to plant bee-friendly flowers, driving sales of pots and helping retailers to expand category sales as the 2020 gardening season gets underway.”

 

Supporting point-of-sale material will help retailers to maximise the sales potential of Bee Kind pottery, reminding consumers of the plight of pollinators at the point of purchase. Marketing materials will state: “We can all do our bit to support bumblebees. Why not plant flowers rich in nectar, such as lavender and bluebells, which help bees to find the food they need?”

 

According to the Bumblebee Conservation Trust, bumblebee populations have crashed during the last 80 years. Two species have become nationally extinct, while others have suffered dramatic declines. A staggering 97% of wildflower habitat has disappeared from the countryside, which has left bumblebees with little to feed upon which is largely due to intensification of agriculture, increased use of pesticides, climate change and pests and disease in wild pollinators.

 

The Bee Kind pottery range will spearhead a new drive to get shoppers planting pollinator-friendly flowers. With pots available in a range of sizes, consumers who only have a balcony or patio, as well as households with traditional gardens, will all be able to create a mini bumblebee-friendly flower haven. Retailers nationwide are embracing use of the RHS Plants for Pollinators logo, helping consumers to choose pollen and nectar-rich flower varieties that are perfect for bees that forage in domestic gardens.

 

Woodlodge’s new Bee Kind range will inspire consumers to choose perfect containers, and bee-friendly flowers, that will lure bumblebees to gardens. As bumblebees feed only on flowers, they require specific plants that are rich in pollen and nectar according to the Bumblebee Conservation Trust, which points out that a colony must have enough flowers available to sustain 40 to 400 bumblebees for its lifespan, commonly between March and October. The Royal Horticultural Society says that out of 24 bumblebee species in Britain, 12 are commonly seen in gardens – further highlighting the role of container gardening in maintaining a healthy population of pollinators.

 

To find out more about Woodlodge’s new Bee Kind collection, or the company’s market-leading product offering, visit www.woodlodge.co.uk

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