B For Original available in white, warm grey, ochre, peach and mulberry purple.
Come and visit Elho at the VIP area of Glee this year and find out about exciting new innovations in indoor, outdoor, grow your own and designer pots and planters for the coming year. Elho is also taking part in the Retail Lab at Glee to inspire retailers around the theme of Happy Gardening with areas including Grow Your Own, Feel Good and Easy Gardening.
In line with the company’s new proposition ‘Give Room To Nature’, Elho is increasing its investment to create a brand that consumers recognise and love. Elho’s plans include investing in retail partners and displays, designing new point of sale as well as increasing its PR & marketing with core gardening and interiors consumer press. This increased focus replaces Elho’s plans to exhibit at Glee 2018.
Elho is also investing in its headquarters in Tilburg in the Netherlands. Launched in May for Elho’s 55th birthday it will act as the major trade showroom where retailers can visit and be inspired by the many new product launches that take place each season.
New brand proposition
David Nicholson, Sales Manager for the UK & Ireland, comments, “Last year we launched our new proposition including our commitment to increasing brand awareness with consumers. We have got an excellent network of great garden centres and stockists and now it is time to focus on building our brand and reputation with consumers.”
Elho’s 2017/2018 year has been great including being proud winners of both a New Products Award and Consumers Choice Award at Glee last year for the Green Basics Flower Bridge Grow House. For the 2018/2019 season Elho has lots of new and exciting innovations to be announced soon including Smart LED technology, new contemporary designs, colours and self watering inserts.
Inspired by consumers
Elho also works really closely with their audience and inspiration comes from customer stories, feedback or requests. For example, the award-winning Corsica Door Stopper was introduced at the request of a customer wanting an easily moveable plant pot to keep her patio doors open.
Elho is a family-owned company and the leading innovator in the synthetic pottery market. For more than 55 years, Elho has dedicated itself to the product development and production of grow your own, outdoor, indoor and designer pots and planters. Every year Elho launches dozens of innovations that continuously inspire people with fun, functional and creative products.
Give room to nature
Nature makes you feel healthier, boosts your energy and makes you happier. That is what the purpose of Elho is about; inspiring people to bring more nature into their daily lives. With the Elho collection you can give room to nature in and around your home. Elho is green in everything they do. Most of Elho’s pottery collection is made of recycled material, all pots last for a long time and are produced with 100% wind energy. Elho’s aim is to be circular by 2020, allowing you to enjoy nature in a sustainable way.
Loft Urban Rounds Pots in Loft Urban frame.
Loft Urban Rounds Pots in Loft Urban frame.
Allure Doppio available in a monochromatic palette offering of mineral clay, gentle earth, bark brown and red sand and looks good inside or outside.
