In This Issue
Glee opens tomorrow morning…and there’s so much to see
Anchorfast gets the Kelkay treatment
Tap into the trends with Burgon & Ball
Meadow View Stone's Innovation Hub - Leading the way in product trends
Westland to unveil results of £35million investment at Glee
Briers ploughs the way for innovation in the gardening industry
Evergreen Garden Care to unveil new lawn care super brand
New products on the block
Celebrating 30 years with even more ‘Newness and Innovation’
The Big Cheese Ultra Power – for big pest problems
New models and designs from Capi Europe
Momentum gathers for Johnsons new launches
Apta showcases over 40 new ranges
Seed potatoes and bulb gift products the talk of Taylors stand
Elho increases consumer focus
Air Plants In the Glee Retail Lab
Newspan complete another extension at Henry Street Garden Centre
The technical manager behind Bord na Móna UK’s award-winning products
The Pot Company offers plastic-free living with new homeware range
‘Monumental’ performance from the Patio Black Spot Removal Company
NEUDORFF to rename bestsellers for 2019 season
Ready to use safe and effective moss and algae control
Embracing heritage and quality
Primeur offers a range aimed at the environmentally conscious consumer
A-Mir & Co Ltd return to Glee with Royalcraft brand
Thousands, yes thousands of products ideal for garden centres and retailers
Vibrant, fun and contemporary range of colour coated decorative stone
Expanding your product range to maximise sales with ExaClair
A Bloomin Amazing first season
Vitavia cannot wait to see you all at Glee
RHS Licensees collaborate on distribution of wild bird food range
It's Vital you don't miss out
The best from Zest at Glee including the Christina set
Grow Sow Simple inspires new and novice non-gardeners
Watch out for thre KitSound Diggit Outdoor Bluetooth Speaker
From Kitchen to Restaurant and Beyond...
U-greeny: A brand-new, stackable vertical gardening solution
Glee’s main seminar stage gets the VIP treatment
RSPCA confirmed for Pets at Glee seminar stage
Glee confirm new 2019 opening days
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
Happy Gardening comes to Retail Lab @ Glee, in association with the HTA
Hozelock return to the 2018 Retail Lab at Glee, in association with the HTA
Ivyline to return for 2018 Retail Lab at Glee, in association with the HTA
Woodlodge return to the 2018 Retail Lab at Glee, in association with the HTA
How to be a successful exhibitor and identify the buying signs
Glee introduces new Discovery Tour
Glee Green Heart update
The Great British Growing Awards come to Glee
Deco-Pak to launch ‘never before seen’ paving products at Glee
Garland/Worth Gardening will launch over 40 new products at Glee
Garden cooking and heating at Glee
Glee visitors invited to find out more about the GCA
Glee Daily News and GDPR
Flopro in £2m largest consumer giveaway in garden industry
The power of winning a Glee New Product Award
Glee Buyers Power List 2018: the shortlist
GIMA Innovators Seed Corn Fund
Pot of Prosecco: Woodlodge to support Greenfingers Charity at Glee with pottery raffle
ecofective’s Child and Pet safe range goes from strength to strength
New eco paints for gardens and the home
News Update
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 

The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...

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Evergreen Garden Care to unveil new lawn care super brand
Stand 8E30-F31

 

What do you get if you combine the market leader in lawn care with one of the most easily recognisable gardening brands in the industry?

 

The answer is EverGreen® Miracle-Gro® - the new super brand that will transform the lawn care sector in 2019.

 

Making its debut appearance at this year’s Glee, EverGreen® Miracle-Gro® combines the power of two phenomenal brands, creating a highly effective new product portfolio for lawn care.

 

“Consumer insight revealed that the Miracle-Gro® brand makes products even more credible and convincing,” explains Pery Mitsiou, category manager growing media and lawn care, Evergreen Garden Care. “It also highlighted that consumers already perceived a link between the two brands, so even though they may be using EverGreen® products, they actually believed they were already using a lawn care product containing Miracle-Gro®. Therefore, it made perfect sense to combine the forces of both brands, creating a new lawn care product portfolio that will result in even stronger consumer confidence and increased sales - a win-win scenario for everyone.”

 

Supported by the huge success already achieved with Miracle-Gro® Patch Magic®, a product that has consistently delivered very strong sales, Evergreen Garden Care is also confident that this powerful combination of brands will reap huge rewards for the lawn seed sector as well.

 

“In terms of the way we present our lawn care portfolio of products, it is quite a radical change but initial customer and retailer feedback has been very positive. During consumer research end users told us that the new packaging offers clear messaging and has increased their propensity to purchase,” continued Pery Mitsiou. “We are therefore confident that this is absolutely the right way forward. By playing to the strengths of both brands, we have created a new super brand within lawn care for 2019 and beyond.”

 

The new packaging also reflects the merger of the brands and provides increased consumer appeal, while still retaining the recognisable look and feel of Miracle-Gro® products. Pack claims are also much stronger, focusing on the key product benefits such as super fast germination, impressive quality, outstanding performance and highlight the fact that all products are child and pet friendly too.

 

For more information, please visit www.lovethegarden.com

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