In This Issue
Industry high after thriving Glee exhibition
Kelkay driving footfall and basket value
Meadow View Stone unveil a new customer experience
Retail Lab @ Glee: Creative Director Romeo Sommers gives his verdict
Retail Lab @ Glee: Interview with WGSN’s Lisa White
Burgon & Ball has Christmas gifting all wrapped up!
GIMA Buyer Connect declared a great success
Garden supplier's £4.5m investment in Ashford
Johnsons enhances lawn seed and salesforce at Glee
Job done: nothing kills weeds faster and prevents for longer!
Amazing response to Premier’s sensational new launch
Deco-Pak focus on traditional garden centres
Super Bright Glee for Smart Garden Products
Successful show for Kadai Firebowls
Westland launch ‘We Are Gardening' campaign
Successful Glee for Traditional Garden Games
Great response to Gold Leaf Gloves' new RHS Collection
Briers’ new products reinforce quality
Great response to Great Sense range
New range of cutting tools from Pedigree Garden
Bright outlook for Zest 4 Leisure
Woodstock Chimes: Musical Perfection with a Lifetime Tuning Guarantee
Seed potatoes the main topic of discussion at Taylors Bulbs
Evergreen Enterprises leads with quality, innovation and variety
Patio Black Spot Remover hits the right spot
Another successful Glee for award winners Vivagreen
Get your own copy of GTN Xtra
Glee New Product Awards
Glee Buyers Power List 2017: the winners
Clean sweep of Glee New Product Awards for I-Glo
GTN's Greatest Plant Retailing Awards
JAVADO win Best Plant Display Award
Great British Card Company present charity cheques
Tildenet enjoys growing support at Glee 2017
Vitax on point with its marketing
Show debut for Mr Fothergill's new David Domoney range
Adam hands over to Adam at the HTA
BBC Breakfast broadcasts live from Glee
Time to grow: Glee 2018
bio-bean scoops the 2017 GIMA Innovators’ Seed Corn Fund
Back British Business urges Durstons
Crest launch stunning new POS campaign
A Glee-full week for Greenfingers Charity
News Update
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
Read more»
Facebook Twitter LinkedIn Del.icio.us Digg
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
Read more»
Facebook Twitter LinkedIn Del.icio.us Digg
Send us your news and great ideas

Follow Us:

facebook  Twitter  Linked In

















Deco-Pak focus on traditional garden centres


Decorative aggregates specialist Deco-Pak has announced it will be refocussing its business strategy, with garden centre customers at the heart of the move.
 
In the wake of recently ending a business partnership with a discount retailer, Deco-Pak has set out a strategy for the year ahead that is better reflective of its working ethos, and will see the market-leaders focus on core business, enhancing its portfolio of products and continuing to create POS best suited to the garden retail market.

National news coverage

The business strategy announcement wasn’t the only highlight for Deco-Pak as the company also made the national news. In an unprecedented one-off broadcast live from the first day of Glee, Deco-Pak’s One Penny stepping stone became the star of BBC Breakfast’s news as Steph McGovern presented it to visitors waking up for the first day of the show.

Exciting new products & brand new merchandising ideas

Launching new premium decorative birdhouses, heritage gravels and Italian cobbles and pebbles, Deco-Pak used Glee to showcase its new merchandising solutions, and unique quality of service.

Deco-Pak also demonstrated at Glee that they are continuing to push the boundaries of what is normally expected from landscaping staples such as gravel, bark, pebbles and compost.  Deco-Pak’s garden vignettes are space-saving cutaways placed between palleted merchandisers which allow for easier and more effective cross merchandising.  Products available on garden vignette stands include the Chelsea Garden Range which now includes top soil, bark and John Innes multipurpose compost.

The company also introduced a new way of creating easier add-on sales and cross-selling opportunities for weed control, with dispensers attached to pallets.  Accompanied by gravel sample trays and sample bags, the new arrangement helps to engage browsing customers whilst discouraging bags being opened.  New aggregates this year included Deco-Pak’s Heritage Stone Co. Pearl Grey, as well as Milano Silver Granite and Rose cobbles and pebbles.



The Deco-Pak team with garden centre customers at Glee.

Deco-Pak Director Rod Slater said: “In my previous life managing garden centres, I was always passionate about creating great looking sales areas inside and out, whilst also making sure retail space was as profitable as possible. By investing more in the Deco-Pak Retail Theatre concept and other creative merchandising, we are moving away from discount retail and aiming to appeal more to traditional garden centres – and from the comments we received at Glee, so far it’s been the right decision.”

Find out more

Visit www.deco-pak.co.uk, connect via twitter @deco_pak, or call the customer service team to find your nearest stockist on 01422 204394.

 
Facebook Twitter LinkedIn Del.icio.us Digg