In This Issue
Glee 2014 is hailed as a great success by garden retail industry
Glee New Product Awards 2014 winners
Green Heart – bringing plants back to the heart of the show
Industry top brass meet at Leaders for Change lunch
Food & Catering Zone was a 'must-see' feature
Gardman stand was a hive of activity
Kelkay can't contain their success at Glee
Kelkay launch Mediterranean aggregates collection
Deco-Pak celebrate 10th anniversary at Glee
Apta win two Glee New Product Awards
Rainbow and Bee Friendly bulb displays prove popular
Giant Bulbs are a hit for Taylors Bulbs
Whitefurze: pride in being flexible
The Fastest Formula Lawn Seed Yet!
After Moss: lawns will never be the same again
Xtra, Xtra read all about it
Rod Slater reveals what it's like to change from Glee visitor to exhibitor
Grobox and Gromat launched by Mr Fothergill's at Glee
Our best GLEE in 20 years, says Jonart Design
“Why do the most fertile parts of the garden have no plants?”
Rosy Cheeks, Greenfingers and your garden centre
It’s a taste sensation on La Hacienda’s stand
Champagne winners at Catering Design Group
Just the ticket for Trolley of Booze winner
Darlac's 'turbo-charged' lopper
Grange website will help stockists to compete in digital world
Get it right every time with Plantspacer
Wot...a folding pot wot packs flat?
Pink goes down a treat on Town & Country
Urban chic for the birds and the bees
GIMA Innovator’s Seed Corn Fund winner confirmed
Forest confirm investment in digital assets to further enhance retail sales
G Plants unveil 80 new lines
G7 Swansong for Neil after 28 years
Visitor wins a day's design consultation from Catering Design Group
New waterproof accessories make a splash
New cordless garden tools go head to head with petrol rivals
Outside decor from Home2Garden
How garden centres can win the coffee shop war
A touch of festive glitter from Norfolk Lerisure
It’s a rake, Jim, but not as we know it…
Stax launch new Ambassador ranges
Warm welcome from HOTMAX for High Heat Logs
Karcher unveil ‘chore-free’ watering range
Now there's a Rootgrow pack for evergreens
Smart Solar re-launches as Smart Garden and unveils 350 new products
Crest Garden's Nick Davies is a 'man in demand' at Glee
Westland Horticulture showcased new range at Glee
Nearly 100 garden centres 'Go Wild with Peckish'
Town & Country's latest launch...you can see right through it!
GIMA’s ‘speed-date’ sessions hit the spot for second year
Handy Distribution do the business with their rear roller lawnmower
GardenDeal app creates lots of interest
Petface create interest in Toyz and Farmyard Buddies ranges
Sales go from strength to strength with Resolva Liquid shots and Power Pump
Hands up...these gloves are high performance
VegTrug - not just for veg!
Buyers get first look at 600 new products from top US brand
More would visit garden centres if coffee was better says survey
Giraffe sculptures take a bow at Glee after Tour de France appearance
Nordic's easy-care Pergodas make debut
Nordic win Retailers' Choice Award with Verandah Summerhouse
Premier Decorations give away an LED TV in prize draw
Hetland and Garden King win at Catering Design Group
Glee Daily News readership up 15%
Tildenet and Haxnicks partnership kicks off with award success
New wood-burning stove company Stovey launched at Glee
Bord Na Mona...bringing the Chelsea experience to the garden centre
Watch out for these great new products...they could become bestsellers
Charles Bentley sweep in to Glee with premium brushes
Garden On A Roll develop a perfect gift solution
Neudorff launch gets to the root of the matter
Magnetic pot is world first for new Glee exhibitor
Don't rest on your laurels...promote them in red and green pots
View our picture gallery from the build-up days
Matthew Mein piece
‘Love the Plot You’ve Got’ gets off to a great start at Glee
Over 50% of stand space already sold for Glee 2015
All the industry news, as it happens
Xtra, Xtra read all about it
 

Keep up to date with all the news, plus loads of useful information to help your retailing experiences with GTN Xtra, GTN Food Xtra and Pet Trade Xtra

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Wyevale Garden Centres appoints Tim Patten as Multi-Channel Director
Wyevale Garden Centres has further strengthened its executive management team with the addition of Tim Patten as Multi-Channel Director...
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Tim Clapp is leaving Wyevale
 
Wyevale Garden Centres have confirmed to GTN Xtra this afternoon, Monday 15th September, that Head of Horticulture, Tim Clapp is leaving the business.

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Editorial Contacts:
Mike.Wyatt@tgcmc.co.uk
Trevor.Pfeiffer@tgcmc.co.uk
neil.pope@tgcmc.co.uk


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Mandy.Atkin@tgcmc.co.uk

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‘Love the Plot You’ve Got’ gets off to a great start at Glee
More industry support pledged for Garden Industry Marketing Board initiative



‘Love the Plot You’ve Got’, the industry wide campaign to get 30-45 year olds enjoying their outdoor space, received a fantastic reception from suppliers and retailers at Glee with many pledging further support for the initiative.

Initiated by the Garden Industry Marketing Board (GIMB) the stand at Glee comprised a ‘before and after’ garden installation, designed by the Edible Bus Stop. Typical of the size of 14 million gardens in the UK the feature showed what could be done through simple planting and decoration transforming it into a usable and relaxing outdoor space. The gardens provide inspiration and ideas for suppliers and retailers on how best to reach out to this group of consumers that have an outdoor space but don’t know what to do with it or where to start. This is based on insight from consumer research carried out earlier in the year.

A key part of the campaign, which launches to consumers in 2015, will be the ‘Love the Plot You’ve Got’ roadshow which will be visiting a number of events, shows and festivals across  the UK.  Importantly the roadshow, which will include the Glee installation plus two further themed gardens, will help to show consumers of all ages and experience how an outdoor space can be transformed with limited time, expertise and expense. Westland Horticulture has kindly agreed to transport the gardens on their journey across the UK in spring and summer next year as part of their contribution to the campaign.

Keith Nicholson, Marketing Director for Westland Horticulture said: “This is a really worthwhile initiative that Westland is delighted to support and help to get off the ground.  There have been several months of work between the HTA and the wider industry to create a platform that will promote gardening to widest possible audience, and the moveable gardens is just the first project of many”. 

Campaign Manager David Arnold comments: “Glee provided the perfect opportunity for us to unveil ‘Love the Plot You’ve Got’ in a visual way to the trade. Over the three days of the show we had some great engagement and commitment from suppliers and retailers alike and our reception event on the Monday evening was really well attended. We would like to thank Westland Horticulture for their immense contribution which will literally help get this campaign the road!”

David Arnold will be talking about ‘Love the Plot You’ve Got’ at the HTA Garden Futures Conference which takes place on 15 October at the Royal Institute of British Architects in London – see www.gardenfutures.org.uk for further details.

All participating members will be able to access campaign support materials via www.loveyourplot.com.  This campaign website is currently live with a trade login, which allows members to download logos and brand guidelines.  This section will soon include additional collateral including photography and PR tool kits for use in 2015. 

A consumer facing website is under construction and will be live in time for launch in January. This will provide helpful and easy to understand blog and video content - such as how to transform your garden on a low budget and planting & growing for beginners.  

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01 Before Garden on build up.jpg
01 Before Garden on build up.jpg
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