In This Issue
A natural choice for garden centres
Glee 2017 – pre-registration required
Apta continue to set the pace
Meadow View Stone helps Perennial residents prepare for National Garden Scheme open day
Johnsons Lawn Seed to announce changes to salesforce and ground breaking new product
Seed potato expertise from Taylors Bulbs
Traditional Garden Games create fun and happy memories
Elho joins the Retail Lab @ Glee
Find out what Malcolm Scott Consultants have to offer
Get set for even more bestselling garden décor
Brand new look for Premier
Gold Leaf get set to launch RHS Collection
Woodstock Chimes – excellent quality at a reasonable price
Zest focuses on new product launches at Glee
Explore the Four Worlds of Floramedia at Glee
2018 will be a year of change for Cadix
Success set to continue for MossOff
Evergreen Enterprises leads with quality, innovation and variety
Patio Black Spot Remover hits the right spot
Welcome to the second Glee Daily News for 2017
Gardenex and PetQuip to host International Buyers’ Centre
Lawnman set for record-breaking secod year
Glee Green Heart grows again for 2017
10 reasons why home & gift buyers should visit Glee 2017
Glee Buyers Power List 2017: the shortlist
It’s the year of pets at Glee 2017
Interview with Glee’s keynote speaker, Nick Bailey
Simon King confirmed as second keynote speaker
DJ Turfcare to launch RHS range at Glee 2017
HTA all set for Glee 2017
Get your own copy of GTN Xtra
Final call for Glee New Product Entries
Garden Connect – Only at Glee: 3 months of free online advertising!
Great Sense set to launch new barbeque range
GreenForce Lawn Feed Weed and Mosskiller is bestseller
Pedigree Garden - the new generation of tools from Bulldog that are a breed apart
Whitefurze has complete garden offer
Superb range from Kadai
From kitchen to restaurant and beyond...Whitco Catering & Bakery Equipment have the complete solution
Retail Lab @ Glee: the four future facing trends
Retail Lab @ Glee - Preferred Partners: Hozelock
Retail Lab @ Glee - Preferred Partners: Ivyline
Retail Lab @ Glee - Preferred Partners: Woodlodge
Retail Lab @ Glee - Preferred Partners: Cadix
Retail Lab @ Glee - Preferred Partners: Meadow View Stone
Retail Lab @ Glee - Preferred Supplier Partners: Elho
Retail Lab@Glee: Full list of exhibitor partners
News Update
Glee 2017 – pre-registration required

The doors open to Glee 2017 in just a few days time on Monday 11th September. In a change to the normal procedure, badges will not be automatically sent out to visitors unless they have registered for this years show. As a result, all visitors and interested parties need to visit the gleebirmingham website and register in order to secure their free entry to Glee 2017...

Pre-register for Glee 2017 here
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Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Final call for Glee New Product Entries
As we move into the final week of preparations for Glee 2017, there is now one day left for exhibitors to make their entries into the Glee New Product Showcase and Glee Awards, in association with GTN...
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Retail Lab @ Glee: the four future facing trends

Split into four sections, the Retail Lab @ Glee will focus on four global lifestyle trends as identified by world-leading trend experts, WGSN, and brought to life by the Retail Lab’s Creative Director, Romeo Sommers, and the supporting team of experts from The HTA, PP8, Pleydell Smithyman, Creative Spaces, and Moore Consulting. These themes will be: Community, Family, ‘Re-Wilding’ and ‘Well-being’.

 

Trend 1: Community – bringing people together through gardening projects

 

With the increasing urban population, community gardening, shared gardens, and public spaces are becoming the new meeting places and the centre of community life. Garden centres are in a unique position to tap into this, providing a platform to enable people to work together to enjoy a greener lifestyle, even those without green fingers!

 

From mobile planting tables to a greater emphasis on herbs, cut flowers, vegetable and fruit, the Community section within the Retail Lab @ Glee, is designed to showcase how communities can be brought together, and how retailers can incorporate an area that enables customers the chance to get their hands dirty. From community GYO projects, workshops and training sessions, the desire to give customers a sense of belonging will underpin the Community trend.

 

Food miles is another idea that can be better communicated via the Community trend. At the Retail Lab @ Glee, inspirational ideas on how garden retailers can incorporate pick-your-own into their café environments will also be on display.

 

 

Trend 2: Family – combining quality time together with skill development

 

Garden centres are already well-known for their approach to family, with many incorporating kids’ play areas and family friendly facilities into the mix. However, the theme of ‘family’ within the Retail Lab @ Glee will go beyond this.

 

The role of the garden has changed. It is no longer just a place to work, or something to look at. The garden has become an extension of the home; an outside room. What’s more, gardens must incorporate all aspects of everyday living – from patios, play areas, outdoor entertaining, as well as being both child and pet friendly.

 

Projects are a huge part of the Family trend, and at Glee it will address the many ways that retailers can optimise this. From displaying products as ‘projects’, e.g. grow your own salad, build your own pond, decorate your shed, to inspiring ideas on how to help children understand the provenance of the food that they eat. But it’s not just children that can get in on the action, adults also benefit from this theme with fun ideas such as ‘grow your own cocktail’ and presenting ways to make gardening sexier e.g. ‘she sheds’.

 

‘Family’ will also address ways that retailers can bring the outside in, through indoor growing zones, and even interior barbeques and fireplaces, perfect for continued customer engagement throughout the year, even when the weather is classically British. Unique merchandising ideas will incorporate play slides for children, whilst product and design ideas will be displayed, showing how pets and gardens can live in perfect harmony.

 

 

Trend 3: ‘Re-Wilding’ – working with nature to create unique shopping environments

 

85% of people live in an urban environment, and this number is growing. However, there is a latent attraction to wildlife, and as the urban environment becomes greener there is a different market emerging.

 

This new market is characterised as having limited space available, and where gardens are far from conventional. Garden retailers have a fantastic opportunity to capture this market by providing inspiration, a can-do philosophy, and providing knowledge on the benefits of growing in small spaces, as well as looking at ways to encourage nature into the garden.

 

From natural wildlife settings, and planting scheme inspired by the influential Dutch designer, Piet Outdolf, to insect houses, wild flower seeds, bird feeders, the Re-Wilding trend will offer a fully immersive experience for those wanting to tap into this ever-growing trend.

 

The area will include a range of products and display ideas that demonstrate how retailers can incorporate the Re-Wilding trend in-store. Look out for a virtual reality pod, and special botanic store, and products linked to sustainability, water-saving and green roofs.

 

 

Trend 4: Well-being – creating outdoor retreats to regain balance

 

Wellbeing is a truly global trend, stretching across a wide variety of products and industries. The immediate reaction would be to look at ideas that promote health and wellbeing, such as healthy eating and environmental consciousness, and this is certainly true of the content on display within the Retail Lab @ Glee, however so much more will also be on offer!

 

There is a growing understanding of the importance that outdoor activities play in our psychological and physiological wellbeing. The benefits of healthy eating, exercise and mental de-stressing (mindfulness) are well known. However, there is an understanding of the positive aspects that plants can play in our life as well. Smell, sound, air circulation and recharging all help us study and perform better.

 

From eating food grown in-store through dedicated healthy living take-away schemes, and microfarming, to encouraging wellness through areas of relaxation and digital detoxes, the Well-being trend is all about taking a moment away from the stresses and strains that everyday throws us at.

 

Well-being within the Retail Lab @ Glee will also look at ways that garden retailers can maximise gardening as a form of therapy, and as a quiet retreat from the daily grind. A visit to the garden centre should be an experience, one that is full of opportunities to optimise all our senses – from scent, to sound, to touch.

 

Content within this section will showcase how garden centres can create a ‘decompression’ environment; a space that offers a pressure-free shopping experience. From sinking your feet into the grass, to filling your nose with the sweet scent of fresh herbs and fragrances, and even garden yoga, this concept goes far beyond products alone. The products that are on display will also be used in a brand new and fresh way, creating examples of retail areas that not only imaginatively display product but do so in a way that creates a truly green environment; one that consumers will want to create within their own homes and gardens.

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